Customers Want to Feel Heard—Calabrio and UJET can Help You be a Better Listener - Calabrio
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Customers Want to Feel Heard—Calabrio and UJET can Help You be a Better Listener

After months in total or semi-isolation, today’s customers—especially those with less disposable income due to economic shutdowns—have an even greater need to feel heard by the customer service teams they contact.

But what customers actually mean when they say they want to be “heard” might surprise you.

Calabrio’s recent Evolving World of Work study—which researched how the COVID-19 pandemic impacted and will continue to impact customer service expectations and contact center operations—found increased expectations around two key elements that make a customer feel heard:

  1. Omnichannel access. Seventy percent of U.S. contact center managers saw customers expecting to connect and communicate with customer service teams in more ways than simply voice.
  2. More empathy. Sixty-nine percent of U.S. manager respondents observed that customers want all interactions with customer service teams—including digital ones—to be infused with more emotional empathy.

It might seem difficult to meet both of these goals at the same time. After all, digital messages are prone to flat affect (ask anyone who’s misinterpreted one of my sarcastic texts!), and that certainly doesn’t foster empathy.

But delivering empathetic communications via omnichannel communications indeed can be done.

That’s why I’m so excited about Calabrio’s new partnership with UJET, where we’ve combined UJET’s modern customer support capabilities with Calabrio’s leading workforce and customer engagement solutions.

Together, we’re creating a more digital experience for customers, one that’s also human-centric and empathetic. It’s about connection. Even if delivered by a remote or hybrid workforce. You can read our complete guide to managing a remote workforce to learn how to master this transition.

Here’s how.

THE TECHNICAL CONNECTION

Seamless, integrated, digital-first communications give customers the interaction flexibility they crave.

Together, Calabrio ONE and UJET give contact centers a tightly integrated, multimodal, omnichannel platform that brings together multiple channels and contextual data to meet the needs of different customer journeys. Customers can pick from a rich selection of voice, messaging and mobile communication options to engage with contact center agents however they prefer.

THE EMOTIONAL CONNECTION

A richer understanding of customer sentiment drives more empathetic interactions.

Our joint Calabrio ONE/UJET solution gives companies the contact center tools, infrastructure and insights they need to better understand customer sentiment. Leaders then use these sentiment findings to build new—or adjust existing—training protocols to coach agents more extensively on how to build, nurture and communicate empathy.

THE FLEXIBLE CONNECTION

Cloud-based technology enables seamless shifts to remote work when needed.

A deep, cloud-to-cloud integration between UJET and Calabrio ONE lets organizations quickly deploy, modernize and decentralize customer support operations when strategy shifts or unexpected events like the pandemic require it.

These three types of connections can help your company become a better listener, so your customers truly feel heard. We’d love to tell you more about it.

Learn more about Calabrio and UJET’s partnership.

As Chief Marketing Officer, Ross is responsible for Calabrio’s global marketing efforts, including digital marketing, demand generation and pipeline marketing, content strategy and creation, customer marketing, partner marketing, and corporate communications. Ross is also responsible for supporting Calabrio’s partners–driving strategic technology and platform partner relationships, channel programs and marketing, and developer and services partners. Prior to joining Calabrio in 2017, Ross spent 18 years at Cisco in roles encompassing product management, product marketing and marketing, including serving as the Senior Director of Collaboration Marketing for Cisco’s nearly $5B Collaboration business. Ross holds a BA in English from Harvard University and an MBA from Babson College.
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