{"id":11524,"date":"2017-02-21T08:00:50","date_gmt":"2017-02-21T08:00:50","guid":{"rendered":"https:\/\/www.calabrio.com\/blog\/eine-intelligente-messung-ist-eine-intelligente-customer-journey"},"modified":"2025-09-02T06:01:44","modified_gmt":"2025-09-02T06:01:44","slug":"eine-intelligente-messung-ist-eine-intelligente-customer-journey","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/de\/blog\/eine-intelligente-messung-ist-eine-intelligente-customer-journey\/","title":{"rendered":"Eine intelligente Messung ist eine intelligente Customer Journey"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_132eedb98126956d8e90a05f8f83857a\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Analytik <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Eine intelligente Messung ist eine intelligente Customer Journey<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_132eedb98126956d8e90a05f8f83857a\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Feine-intelligente-messung-ist-eine-intelligente-customer-journey%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Feine-intelligente-messung-ist-eine-intelligente-customer-journey%2F&#038;text=Eine intelligente Messung ist eine intelligente Customer Journey\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Feine-intelligente-messung-ist-eine-intelligente-customer-journey%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Es ist kein Geheimnis. Gro\u00dfartige Kundenerlebnisse f\u00fchren zu Kundentreue und h\u00f6heren Ums\u00e4tzen. Aber diese gro\u00dfartigen Erlebnisse kommen nicht \u00fcber Nacht oder auf Knopfdruck zustande. Die richtige Technologie muss erst einmal vorhanden sein und intelligent eingesetzt werden. Sie brauchen eine Technologie, die Ihrem Contact Center-Agenten hilft, das Verhalten und die Muster Ihrer Kunden besser zu verstehen, um ein gro\u00dfartiges Erlebnis zu bieten.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.calabrio.com\/blog\/guest-post-making-the-customer-journey-easy\/\">Customer Journey-Plattformen<\/a> bieten Analysen, die zeigen, was Ihr Kunde vor, w\u00e4hrend und nach einer Interaktion tut. Au\u00dferdem gibt es Ihren Agenten die richtigen Werkzeuge an die Hand, um das beste Kundenerlebnis zu bieten.<\/p>\n<p>&nbsp;<\/p>\n<p>Schaut sich ein Kunde auf Ihrer Website einen hochpreisigen Artikel an, schlie\u00dft den Kauf aber nicht an der Kasse ab? Oder hat dieser Kunde schon einmal angerufen? Welche weiteren Informationen k\u00f6nnen Sie \u00fcber diesen Kunden finden, um die Antworten anzupassen?<\/p>\n<p>&nbsp;<\/p>\n<p>Vielleicht verf\u00fcgen Sie \u00fcber die Technologie, um all die gro\u00dfen Daten und Analysen zu sammeln, mit denen Sie Ihre Kunden besser bedienen k\u00f6nnen. Aber Sie m\u00fcssen sicherstellen, dass Sie keine Zeit oder Geld verschwenden, indem Sie irrelevante Daten sammeln oder sie falsch interpretieren.<\/p>\n<p>&nbsp;<\/p>\n<p>Um sicherzustellen, dass Sie keine Zeit verschwenden, empfiehlt es sich, intelligente Messinstrumente einzusetzen, die unwichtige Daten eliminieren und nur verwertbare Metriken ausgeben. Durch eine Kombination aus Contact Center, CRM und Tools zur Personaloptimierung k\u00f6nnen Sie unsch\u00e4tzbare Einblicke gewinnen, um die Reise des Kunden \u00fcber alle Kan\u00e4le hinweg zu verstehen. Im Gegenzug k\u00f6nnen Sie aussagekr\u00e4ftigere Interaktionen und ein einpr\u00e4gsameres Kundenerlebnis schaffen.<\/p>\n<p>&nbsp;<\/p>\n<p>Die Customer Journey ist heute viel komplexer. Daher braucht es eine ebenso ausgekl\u00fcgelte Tracking-Plattform. Erfolgreiche Unternehmen &#8211; wie diejenigen, die <a href=\"https:\/\/www.five9.com\">Five9<\/a> und Calabrio kombinieren &#8211; bilden ihre Customer Journey mit intelligenteren Messungen ab, um verwertbare Erkenntnisse zu gewinnen.<\/p>\n<p>&nbsp;<\/p>\n<p>Sie k\u00f6nnen nicht die Reise jedes Kunden, der auf Ihre Website kommt, analysieren. Aber mit informierten Ausl\u00f6sern k\u00f6nnen Sie diejenigen hervorheben, die f\u00fcr Ihre Gesch\u00e4ftsziele am wichtigsten sind. Es ist an der Zeit, die Customer Journey intelligent zu gestalten. <a href=\"https:\/\/www.calabrio.com\/de\/produkte\/interaktionsanalyse\/\">Treffen Sie intelligentere datengest\u00fctzte Entscheidungen und steigern Sie Ihr Gesch\u00e4ft<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Wenn Sie mehr \u00fcber Customer Journey Analytics erfahren m\u00f6chten und dar\u00fcber, wie Sie intelligenter mit Kundendaten umgehen k\u00f6nnen, <a href=\"https:\/\/www.five9.com\/registration\/calabrio-webinar?campaign=Q117-Events-Calabrio-Webinar&amp;utm_source=Five9-blog\">nehmen Sie am 22. Februar um 10 Uhr PST mit<\/a> Todd Marthaler, Contact Center Analytics Consultant, an einem Webinar mit dem Titel <a href=\"https:\/\/www.five9.com\/registration\/calabrio-webinar?campaign=Q117-Events-Calabrio-Webinar&amp;utm_source=Five9-blog\"><em>Wie Experten Analytics nutzen, um Kundenerlebnisse zu verbessern<\/em><\/a>. Five9 und Calabrio bieten eine End-to-End-L\u00f6sung f\u00fcr Ihr Contact Center, so dass Sie gewappnet sind, die bestm\u00f6gliche Kundenerfahrung zu liefern.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":5732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[35],"tags":[],"blog-languages":[],"class_list":["post-11524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eine intelligente Messung ist eine intelligente Customer Journey | Calabrio<\/title>\n<meta name=\"description\" content=\"In diesem 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