{"id":12014,"date":"2014-11-21T12:55:14","date_gmt":"2014-11-21T12:55:14","guid":{"rendered":"https:\/\/www.calabrio.com\/blog\/gamification-was-gibt-es-neues-unter-der-sonne"},"modified":"2025-09-02T06:09:30","modified_gmt":"2025-09-02T06:09:30","slug":"gamification-was-gibt-es-neues-unter-der-sonne","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/de\/blog\/gamification-was-gibt-es-neues-unter-der-sonne\/","title":{"rendered":"Gamification &#8211; Was gibt es Neues unter der Sonne?"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_b5a748dbfd0b25df92fcef6a997ce9c5\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Analytik <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Gamification &#8211; Was gibt es Neues unter der Sonne?<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_b5a748dbfd0b25df92fcef6a997ce9c5\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Fgamification-was-gibt-es-neues-unter-der-sonne%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Fgamification-was-gibt-es-neues-unter-der-sonne%2F&#038;text=Gamification &#8211; Was gibt es Neues unter der Sonne?\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fde%2Fblog%2Fgamification-was-gibt-es-neues-unter-der-sonne%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><div class='wpb-content-wrapper'><a href=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2014\/11\/Gamification_w300.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-176 size-full\" src=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2014\/11\/Gamification_w300.png\" alt=\"Gamifizierung_w300\" width=\"300\" height=\"212\"><\/a>Die Messung von KPIs war schon immer eine zentrale Aufgabe im Workforce Management, also mal ehrlich, was kann Gamification dazu beitragen? Ist das nicht nur ein weiteres Modewort ohne wirklichen Nachrichtenwert, \u00e4hnlich wie das Fehlen von Kleidern in dem Kinderm\u00e4rchen &#8218;Des Kaisers neue Kleider&#8216;?<\/p>\n<p>Wir kennen wahrscheinlich alle Menschen, die s\u00fcchtig nach Candy Crush sind oder Jugendliche, die die ganze Nacht aufbleiben und Kriegsspiele spielen. Aber was hat das mit dem echten Kerngesch\u00e4ft zu tun? Das <a href=\"https:\/\/www.gartner.com\/newsroom\/id\/1629214\" target=\"_blank\" rel=\"noopener noreferrer\">Forschungs- und Beratungsunternehmen Gartner<\/a> prognostiziert jedoch, dass bis 2015 mehr als 70 Prozent der 2000 weltweit t\u00e4tigen Unternehmen mindestens eine spielerische Anwendung haben werden. Wie um alles in der Welt kann das wahr sein?<\/p>\n<p>Menschen zu motivieren und zu engagieren, um Ziele zu erreichen, anstatt sie zu dr\u00e4ngen und zu \u00fcberwachen, ist seit vielen Jahrzehnten ein klarer Managementtrend. Ersteres hat sich einfach als so viel erfolgreicher erwiesen. Einer der Pioniere auf diesem Gebiet war Jan Carlzon mit seinem 1980 erschienenen Buch <em>Riv Pyramiderna (Moments of Truth).<\/em> Seitdem hat sich die Forschung mit diesem Thema befasst und versucht, die Frage zu beantworten, warum das funktioniert.<\/p>\n<p>Neue, disziplin\u00fcbergreifende Forschungen in Bereichen wie Neurowissenschaft, Biologie und Evolutionspsychologie haben es uns erm\u00f6glicht, das menschliche Gehirn und Verhalten besser zu verstehen. <a href=\"https:\/\/www.amazon.com\/Driven-Human-Nature-Shapes-Choices\/dp\/0787963852\" target=\"_blank\" rel=\"noopener noreferrer\">Die Forschung deutet darauf hin <\/a>, dass wir uns von vier grundlegenden emotionalen Bed\u00fcrfnissen oder Trieben leiten lassen &#8211; Produkte unseres gemeinsamen evolution\u00e4ren Erbes: Erwerb, Bindung, Verstehen und Verteidigung.<\/p>\n<p>Wenn Sie Ihre Mitarbeiter durch den Einsatz von Spielmechanismen und -techniken, die die Bed\u00fcrfnisse der menschlichen Natur ausnutzen, f\u00fcr das Erreichen gemeinsamer Ziele begeistern und motivieren k\u00f6nnen, ist es viel einfacher, die n\u00e4chste Stufe zu erreichen! Und nat\u00fcrlich wollen wir alle die n\u00e4chste Stufe erreichen \ud83d\ude42<\/p>\n<p>Die Entwicklung von Gamification-Funktionen, die auf unserer nat\u00fcrlichen Konstitution dieser vier grundlegenden Antriebe basieren, wird nicht nur die Leistung verbessern, sondern auch eine menschlichere Arbeitsumgebung schaffen, die das Arbeitsleben so viel angenehmer und lustiger macht! Wie Gartner es ausdr\u00fcckt: &#8222;Wo Spiele traditionell die reale Welt modellieren, m\u00fcssen Unternehmen jetzt die Gelegenheit nutzen, ihre reale Welt den Spielen nachzubilden.&#8220;<\/p>\n<p>Zugegeben, &#8222;Gamification&#8220; ist vielleicht mehr als nur ein Modewort&#8230;<\/p><\/div>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":234,"featured_media":6153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[35],"tags":[],"blog-languages":[],"class_list":["post-12014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gamification - Was gibt es Neues unter der Sonne? | Calabrio<\/title>\n<meta name=\"description\" content=\"Ist Gamification nur ein weiteres Modewort ohne wirklichen Nachrichtenwert? 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