{"id":7248,"date":"2024-12-19T23:01:07","date_gmt":"2024-12-19T23:01:07","guid":{"rendered":"https:\/\/www.calabrio.com\/case-study\/greenpath-financial\/"},"modified":"2025-06-23T14:33:23","modified_gmt":"2025-06-23T14:33:23","slug":"greenpath-financial","status":"publish","type":"case-study","link":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/","title":{"rendered":"GreenPath augmente de 150 % le volume d&rsquo;appels vers des publics cibles"},"content":{"rendered":"\n\t<section\n\t\tid=\"\"\n\t\tclass=\"secondary-hero relative\"\n\t\tstyle=\"background: #fff\"\n\t\tdata-theme-block-id=\"block_f57b70291460ed24fda798808b4a5c29\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\t\t<div class=\"container !px-0 overflow-hidden\">\n\t\t\t\t\t\t\t<div class=\"py-c\/xs px-c\/xl mb-c\/l md:block\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex flex-col-reverse lg:flex-row lg:items-center\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-lg:container lg:w-1\/2 md:px-l\/xxl lg:pl-c\/xl lg:pr-c\/l xl:pl-page-margin xl:pr-l\/m\">\n\t\t\t\t\t\t<div class=\"flex flex-col lg:max-w-[536px]\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"flex items-center gap-c\/s pt-c\/s subhead-small mb-c\/l\">\n\t\t\t\t\t\t\t\t\t<span class=\"relative -top-px flex w-[18px] h-[18px] rounded-full bg-background-secondary\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uppercase font-bold\" style=\"color: #0530A8\">Case Study<\/span>\n\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 style=\"color: #080F21\" class=\"heading-medium -tracking-[0.12px] mb-c\/m xl:-tracking-[0.24px]\">\n\t\t\t\t\t\t\t\t\tGreenPath augmente de 150 % le volume d&#039;appels vers des publics cibles\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg lg:line-clamp-none\" style=\"color: #344679\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-4 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full\">\n<ul>\n<li><strong>150% Augmentation<\/strong> du nombre d&rsquo;appels re\u00e7us de la population cible mal desservie<\/li>\n<li class=\"clearboth\"><span style=\"color: var(--text-primary-aaa);font-family: var(--Font-family-Primary),sans-serif;font-size: var(--Font-size-Body-Paragraph-Medium)\"><strong>Augmentation de 15%<\/strong> du <\/span>Net Promoter Score (NPS) sur une p\u00e9riode de deux ans<\/li>\n<li class=\"clearboth\"><strong>Augmentation globale de<\/strong> la note de bien-\u00eatre du client<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-gutter pb-c\/m pt-c\/xl mt-c\/xxs lg:mt-0 max-md:items-center md:flex-row\">\n\t\t\t\t\t\t\t\t\t\t<a\t\tclass=\"btn-primary w-full body-small md:w-fit\"\n\t\t href=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/eB_GreenPathFinancial_0122.pdf\" title=\"T\u00e9l\u00e9charger en PDF\" aria-label=\"T\u00e9l\u00e9charger en PDF\" target=\"_self\" \t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span class=\"button__text\">T\u00e9l\u00e9charger en PDF<\/span>\n\t<\/a>\n\t<a\t\tclass=\"btn-tertiary body-small w-fit text-text-primary-aaa py-c\/s\"\n\t\t href=\"https:\/\/www.calabrio.com\/book-demo\/\" title=\"R\u00e9servez une d\u00e9monstration\" aria-label=\"R\u00e9servez une d\u00e9monstration\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">R\u00e9servez une d\u00e9monstration<\/span>\n\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"secondary-hero__image relative z-10 mb-c\/xl lg:mb-c\/xxl lg:w-1\/2\">\n\t\t\t\t\t\t<div class=\"js-wrap image lint-ignore\n\trelative aspect-[393\/320] md:aspect-[720\/463] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.jpg 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1-300x199.jpg 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1-768x509.jpg 768w\" alt=\"\" ><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_f57b70291460ed24fda798808b4a5c29\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<section\n\tid=\"\"\n\tdata-theme-block-id=\"block_879bf807c16930b77af01aa8baf5068c\"\n\tstyle=\"\"\n\t>\n\t\t<div class=\"section-header lint-ignore\" style=\"\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"w-full xl:px-page-margin py-l\/m md:pt-0 lg:py-l\/m mx-auto text-center flex flex-col gap-c\/l\">\n\t\t\t\t\t\t\t\t<h3\t\t\t\tstyle=\"\"\n\t\t\t\tclass=\"button-link-large !tracking-wider text-text-highlight-aaa flex flex-col md:flex-row items-center\n\t\t\t\tjustify-center gap-c\/s md:gap-c\/xs py-c\/s\"\n\t\t\t\tdata-aos=\"fade-down\"\n\t\t\t\t>\n\t\t\t\t<span\n\t\t\t\t\tclass=\"icon rounded-full flex items-center justify-center text-black [&#038;_svg]:w-[var(--Base-Grid-Grid-24)] [&#038;_svg]:h-[var(--Base-Grid-Grid-24)]\"\n\t\t\t\t\tstyle=\"color: #080F21;background-color: #EEF0F6\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tVue d&#039;ensemble\t\t\t<\/h3 >\n\t\t\t\n\t\t\t\t\t\t<h2\t\t\tstyle=\"color: #080F21\"\n\t\t\tclass=\"heading-large text-primary\"\n\t\t\tdata-aos=\"fade-up\"\n\t\t\t>\n\t\t\t\tUtiliser l&rsquo;analyse de la parole pour maximiser l&rsquo;efficacit\u00e9 des campagnes de marketing pendant la pand\u00e9mie\t\t<\/h2 >\n\t\t\n\t\t\t\t\t<div\n\t\t\t\tclass=\"wysiwyg--large text-navy-40\"\n\t\t\t\tstyle=\"color: #344679\"\n\t\t\t\tdata-aos=\"fade-up\"\n\t\t\t>\n\t\t\t\t<p>GreenPath Financial Wellness, dont le si\u00e8ge se trouve \u00e0 Farmington Hills (Michigan), est une organisation nationale \u00e0 but non lucratif de confiance qui aide les gens \u00e0 d\u00e9velopper leur sant\u00e9 et leur r\u00e9silience financi\u00e8res depuis plus de 60 ans. Les conseillers certifi\u00e9s NFCC de la soci\u00e9t\u00e9 proposent aux consommateurs des options pour g\u00e9rer les dettes li\u00e9es aux cartes de cr\u00e9dit, les pr\u00eats \u00e9tudiants et l&rsquo;accession \u00e0 la propri\u00e9t\u00e9.<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_879bf807c16930b77af01aa8baf5068c\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n<\/section>\n\n\t<style>\n\t[data-theme-block-id=\"block_879bf807c16930b77af01aa8baf5068c\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n\t<div class=\"video-module lint-ignore\"  data-module=\"video-popup\">\n\t\t<div class=\"container relative\" data-aos=\"fade-up\">\n\t\t\t<div class=\"video-popup__media relative shadow-lg-2 rounded-s overflow-hidden lg:rounded-m !rounded-none\">\n\t\t\t\t\t\t\t\t<div class=\"js-wrap image lint-ignore\n\trelative z-10 aspect-[313\/288] md:aspect-[798\/522] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/Screenshot-2025-01-04-at-10.26.32\u202fAM-e1736004439347.png\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/Screenshot-2025-01-04-at-10.26.32\u202fAM-e1736004439347.png\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/Screenshot-2025-01-04-at-10.26.32\u202fAM-e1736004439347.png\" alt=\"\" ><\/div>\n\t\t\t<\/div>\n\n\t\t\t\t<button\t\tclass=\"btn-play absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 z-10 [.is-center-button_&amp;]:left-[calc(50%+20px)] md:[.is-center-button_&amp;]:left-1\/2 js-btn-open-modal\"\n\t\taria-expanded=\"false\" aria-label=\"play\/pause\"\t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M6.667 6.653c0-1.295 0-1.942.27-2.3.235-.31.595-.503.984-.526.447-.027.985.333 2.063 1.05l14.02 9.348c.89.594 1.336.89 1.49 1.264.137.327.137.695 0 1.022-.154.374-.6.67-1.49 1.264l-14.02 9.347c-1.078.718-1.616 1.078-2.063 1.05a1.333 1.333 0 0 1-.984-.526c-.27-.357-.27-1.004-.27-2.299V6.653Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span class=\"button__text\">play\/pause<\/span>\n\t<\/button>\n\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"js-video-popup video-popup__modal fixed inset-0 z-50 opacity-0 invisible transition-[opacity,visibility] [.is-open-popup_&#038;]:opacity-[100] [.is-open-popup_&#038;]:visible\"\n\t\t\tdata-video-url=\"https:\/\/www.youtube.com\/watch?v=mrbA9kmrDYM\" data-video-embed=\"\">\n\t\t\t\t<div class=\"video-popup__modal-overlay js-modal-overlay fixed top-0 left-0 w-full h-full z-10 bg-black\/70\"><\/div>\n\t\t\t\t<div class=\"video-popup__modal-wrap fixed top-1\/2 left-1\/2 flex items-center justify-center -translate-x-1\/2 -translate-y-1\/2 z-20 max-w-[80%] max-h-[80%] w-full h-full lg:max-w-[70%] lg:max-h-[70%]\">\n\t\t\t\t<div class=\"video-popup__modal-container relative w-full pb-[56.25%] h-0\">\n\t\t\t\t\t<div class=\"js-video-popup-container absolute inset-0\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<button class=\"js-btn-close-popup video-popup__modal-close absolute -top-c\/l -right-c\/l flex items-center justify-center w-c\/xxl h-c\/xxl bg-white rounded-full transition-transform duration-300 md:hover:scale-105 [&#038;&#038;]:focus:outline-2\" tabindex=\"0\" aria-label=\"Close popup\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\">\n  <path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M18 6 6 18M6 6l12 12\"\/>\n<\/svg>\n<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<section\n\t\tclass=\"container py-l\/m overflow-hidden\"\n\t\tdata-theme-block-id=\"block_3f545d669dcf2921de82fe4bb931713c\"\n\t\tid=\"\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\t\t<div class=\"block w-[calc(100vw)] lg:w-full -ml-page-margin lg:-ml-0\">\n\t\t\t\n\t<section\n\tclass=\"swiper  swiper--navigation-rounded swiper--margin-two-sides swiper--md-hide-navigation\"\n\tdata-module=\"carousel-grid\"\n\tdata-swiper-options='{\"slidesPerView\":1.11,\"spaceBetween\":16,\"breakpoints\":{\"680\":{\"slidesPerView\":2.24},\"744\":{\"enabled\":false},\"1024\":{\"enabled\":false}},\"navigation\":{\"nextEl\":\".swiper-button-next\",\"prevEl\":\".swiper-button-prev\"},\"navCenteredImage\":true}'\n\tdata-aos=\"\"\n\tdata-aos-duration=\"\"\n\t>\n\t<div class=\"swiper-wrapper md:flex-col md:gap-0 md:pl-0 lg:flex-col lg:pl-0\">\n\t\n<div class=\"w-full h-full relative py-c\/xxl  swiper-slide !h-auto\">\n\t<div\n\t\tclass=\"w-full h-full flex flex-col-reverse justify-end md:flex-row md:justify-between md:items-center gap-l\/m md:gap-0 \">\n\t\t<div class=\"w-full h-full md:w-[50%] lg:w-[65%] xl:w-[51%] md:gap-l\/xxl md:px-page-margin lg:px-l\/m lg:p-l\/mxl:p-l\/m flex items-center\">\n\t\t\t<div class=\"flex flex-col flex-grow gap-c\/s md:gap-0 lg:gap-c\/xxl h-full justify-between\">\n\t\t\t\t<div class=\"w-full mx-auto flex flex-col gap-c\/m md:gap-c\/m\">\n\t\t\t\t\t\t\t\t\t\t<h4\t\t\t\t\tstyle=\"color: #0530A8\"\n\t\t\t\t\tclass=\"text-text-highlight-aaa flex items-center\n\t\t\t\t\tpb-c\/xxs md:pb-c\/l subhead-xs\"\n\t\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\tLe d\u00e9fi\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<h5\t\t\t\tstyle=\"color: #080F21\"\n\t\t\t\tclass=\"heading-small\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\tAider les citoyens mal desservis \u00e0 recevoir des conseils financiers\t\t\t<\/h5>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"wysiwyg text-navy-40 pb-l\/xs\"\n\t\t\t\t\tdata-aos=\"fade-up\"\n\t\t\t\t\tstyle=\"color: #344679\">\n\t\t\t\t\t<p>En tant qu&rsquo;organisation ayant pour mission de permettre aux gens de mener une vie financi\u00e8rement saine, GreenPath Financial Wellness se trouvait dans une position unique pendant la pand\u00e9mie pour aider le nombre croissant de personnes en situation de d\u00e9tresse financi\u00e8re. Un domaine d&rsquo;int\u00e9r\u00eat particulier : l&rsquo;association de l&rsquo;\u00e9quipe du centre de contact avec la fonction marketing pour aider les citoyens mal desservis \u00e0 recevoir des conseils financiers. Mais pour atteindre cet objectif, il fallait que davantage de personnes sachent qui \u00e9tait GreenPath et comment les conseillers de l&rsquo;entreprise pouvaient \u00eatre utiles. Pourtant, en tant qu&rsquo;organisation \u00e0 but non lucratif, il \u00e9tait essentiel que les responsables du marketing et des centres de contact examinent et justifient chaque d\u00e9pense de l&rsquo;entreprise &#8211; en particulier le marketing. Ils savaient qu&rsquo;ils devaient trouver un moyen de comprendre lesquelles des campagnes de marketing \u00e9largies lanc\u00e9es fonctionnaient comme pr\u00e9vu.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<div class=\"relative w-full md:w-[50%] lg:w-[49%]\">\n\t\t\t<div class=\"js-wrap image lint-ignore\n\t aspect-[280\/313] md:aspect-[372\/588] lg:aspect-square max-w-[588px] image--cover\t\" data-module=\"image\" data-aos=fade-up data-aos-delay=100>\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash.jpg 7963w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash-300x200.jpg 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash-1024x683.jpg 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash-768x512.jpg 768w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash-1536x1024.jpg 1536w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/nathan-dumlao-Wr3comVZJxU-unsplash-600x400.jpg 600w\" alt=\"\" ><\/div>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\n<div class=\"w-full h-full relative py-c\/xxl  swiper-slide !h-auto\">\n\t<div\n\t\tclass=\"w-full h-full flex flex-col-reverse justify-end md:flex-row md:justify-between md:items-center gap-l\/m md:gap-0 md:flex-row-reverse\">\n\t\t<div class=\"w-full h-full md:w-[50%] lg:w-[65%] xl:w-[51%] md:gap-l\/xxl md:px-page-margin lg:px-l\/m lg:p-l\/mxl:py-l\/m xl:pr-l\/m flex items-center\">\n\t\t\t<div class=\"flex flex-col flex-grow gap-c\/s md:gap-0 lg:gap-c\/xxl h-full justify-between\">\n\t\t\t\t<div class=\"w-full mx-auto flex flex-col gap-c\/m md:gap-c\/m\">\n\t\t\t\t\t\t\t\t\t\t<h4\t\t\t\t\tstyle=\"color: #0530A8\"\n\t\t\t\t\tclass=\"text-text-highlight-aaa flex items-center\n\t\t\t\t\tpb-c\/xxs md:pb-c\/l subhead-xs\"\n\t\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\tLa solution\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<h5\t\t\t\tstyle=\"color: #080F21\"\n\t\t\t\tclass=\"heading-small\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\tCalabrio Speech Analytics a mesur\u00e9 la port\u00e9e du marketing aupr\u00e8s des groupes d\u00e9mographiques cibles.\t\t\t<\/h5>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"wysiwyg text-navy-40 pb-l\/xs\"\n\t\t\t\t\tdata-aos=\"fade-up\"\n\t\t\t\t\tstyle=\"color: #344679\">\n\t\t\t\t\t<p>Gr\u00e2ce \u00e0 Calabrio Speech Analytics, les dirigeants de GreenPath ont identifi\u00e9 plus de 100 phrases cl\u00e9s li\u00e9es \u00e0 leurs campagnes de marketing &#8211; des phrases comme \u00ab\u00a0J&rsquo;ai vu votre panneau d&rsquo;affichage\u00a0\u00bb, par exemple, ou \u00ab\u00a0Je vous ai vu \u00e0 la t\u00e9l\u00e9vision\u00a0\u00bb. Ils ont ensuite mis en correspondance ces appels avec leur population cible.<\/p>\n<p>Apr\u00e8s que l&rsquo;analyse a r\u00e9v\u00e9l\u00e9 que les panneaux d&rsquo;affichage, les m\u00e9dias sociaux et la radio atteignaient le plus efficacement les membres de la population mal desservie, les responsables du marketing ont pris la d\u00e9cision en connaissance de cause d&rsquo;abandonner les m\u00e9dias moins efficaces et de r\u00e9investir davantage de budget dans ceux dont l&rsquo;analyse a montr\u00e9 qu&rsquo;ils atteignaient avec succ\u00e8s le public cible. Outre l&rsquo;ajustement des d\u00e9penses m\u00e9diatiques de la campagne de marketing, les dirigeants de GreenPath ont \u00e9galement am\u00e9lior\u00e9 les programmes de formation et d&rsquo;int\u00e9gration des agents de l&rsquo;entreprise et ont embauch\u00e9 des agents parlant espagnol. Elle voulait s&rsquo;assurer que l&rsquo;\u00e9quipe de son centre de contact pouvait r\u00e9pondre aux besoins sp\u00e9cifiques des appelants issus de la population mal desservie cibl\u00e9e par ses campagnes de marketing.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<div class=\"relative w-full md:w-[50%] lg:w-[49%]\">\n\t\t\t<div class=\"js-wrap image lint-ignore\n\t aspect-[280\/313] md:aspect-[372\/588] lg:aspect-square max-w-[588px] image--cover\t\" data-module=\"image\" data-aos=fade-up data-aos-delay=100>\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-scaled.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-scaled.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-scaled.jpg 2560w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-300x194.jpg 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-1024x662.jpg 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-768x496.jpg 768w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-1536x992.jpg 1536w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/getty-images-exABUVLmoYU-unsplash-2048x1323.jpg 2048w\" alt=\"\" ><\/div>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive pr\u00e9c\u00e9dente du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive suivante du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\t<\/section>\n\t<style>\n\t[data-theme-block-id=\"block_3f545d669dcf2921de82fe4bb931713c\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t\n\t<section\n\t\tid=\"\"\n\t\tclass=\"p-l\/xs\"\n\t\tstyle=\"background-color: #D2F3FA;\"\n\t\tdata-theme-block-id=\"block_468264b3a966294a2e076d4874eed0d2\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\t\t\t\t\t<div class=\"body-medium lg:body-xl pb-c\/l pr-c\/l\" style=\"color: #080F21;\">\n\t\t\t\t[Calabrio Analytics], c&#039;est comme ouvrir un tout nouveau jouet \u00e0 No\u00ebl. On a envie de continuer \u00e0 jouer avec&quot;.\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"flex w-full py-c\/l gap-c\/l items-center border-t-thin border-stroke-primary\">\n\t\t\t\t<div class=\"js-wrap image lint-ignore\n\tcard-icon__image aspect-square w-12 h-12 image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img rounded-full\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/greenpath_financial_wellness_logo.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/greenpath_financial_wellness_logo.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/greenpath_financial_wellness_logo.jpg 200w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/greenpath_financial_wellness_logo-150x150.jpg 150w\" alt=\"\" ><\/div>\n\t\t\t\t<div class=\"flex flex-col gap-c\/xs\" style=\"background-color: #D2F3FA;\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"body-medium\" style=\"color: #080F21;\">\n\t\t\t\t\t\t\tDavid Flores\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"body-small\" style=\"color: #344679;\">\n\t\t\t\t\t\t\tDirecteur des services \u00e0 la client\u00e8le et de la performance des programmes, GreenPath Financial Wellness  \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/section>\n\n\t<style>\n\t[data-theme-block-id=\"block_468264b3a966294a2e076d4874eed0d2\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\t\t<\/div>\n\t\n\n\n\t<\/div> \t<section\n\t\tclass=\"container py-l\/m overflow-hidden\"\n\t\tdata-theme-block-id=\"block_40c1af14210e549e3e8669a02f1299bc\"\n\t\tid=\"\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\t\t<div class=\"block w-[calc(100vw)] lg:w-full -ml-page-margin lg:-ml-0\">\n\t\t\t\n\t<section\n\tclass=\"swiper  swiper--navigation-rounded swiper--margin-two-sides swiper--md-hide-navigation\"\n\tdata-module=\"carousel-grid\"\n\tdata-swiper-options='{\"slidesPerView\":1.11,\"spaceBetween\":16,\"breakpoints\":{\"680\":{\"slidesPerView\":2.24},\"744\":{\"enabled\":false},\"1024\":{\"enabled\":false}},\"navigation\":{\"nextEl\":\".swiper-button-next\",\"prevEl\":\".swiper-button-prev\"},\"navCenteredImage\":true}'\n\tdata-aos=\"\"\n\tdata-aos-duration=\"\"\n\t>\n\t<div class=\"swiper-wrapper md:flex-col md:gap-0 md:pl-0 lg:flex-col lg:pl-0\">\n\t\n<div class=\"w-full h-full relative py-c\/xxl  swiper-slide !h-auto\">\n\t<div\n\t\tclass=\"w-full h-full flex flex-col-reverse justify-end md:flex-row md:justify-between md:items-center gap-l\/m md:gap-0 \">\n\t\t<div class=\"w-full h-full md:w-[50%] lg:w-[65%] xl:w-[51%] md:gap-l\/xxl md:px-page-margin lg:px-l\/m lg:p-l\/mxl:p-l\/m flex items-center\">\n\t\t\t<div class=\"flex flex-col flex-grow gap-c\/s md:gap-0 lg:gap-c\/xxl h-full justify-between\">\n\t\t\t\t<div class=\"w-full mx-auto flex flex-col gap-c\/m md:gap-c\/m\">\n\t\t\t\t\t\t\t\t\t\t<h4\t\t\t\t\tstyle=\"color: #0530A8\"\n\t\t\t\t\tclass=\"text-text-highlight-aaa flex items-center\n\t\t\t\t\tpb-c\/xxs md:pb-c\/l subhead-xs\"\n\t\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\tLe r\u00e9sultat\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<h5\t\t\t\tstyle=\"color: #080F21\"\n\t\t\t\tclass=\"heading-small\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\tLes responsables marketing optimisent leurs d\u00e9penses marketing\t\t\t<\/h5>\n\t\t\t\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"wysiwyg text-navy-40 pb-l\/xs\"\n\t\t\t\t\tdata-aos=\"fade-up\"\n\t\t\t\t\tstyle=\"color: #344679\">\n\t\t\t\t\t<p>Cet effort conjoint des \u00e9quipes du centre de contact et du marketing de GreenPath donne des r\u00e9sultats impressionnants. Les responsables marketing maximisent leurs d\u00e9penses marketing et cr\u00e9ent de meilleurs cas d&rsquo;utilisation pour identifier les campagnes marketing les plus efficaces. Ils ont par exemple r\u00e9ussi \u00e0 augmenter de 150 % le nombre d&rsquo;appels re\u00e7us de la population cible mal desservie.<\/p>\n<p>Les programmes \u00e9largis de formation et d&rsquo;int\u00e9gration des agents de GreenPath ont \u00e9galement permis d&rsquo;am\u00e9liorer plusieurs indicateurs du centre de contact &#8211; le NPS, par exemple, a augment\u00e9 de 15 % sur une p\u00e9riode de deux ans, tandis que les scores de bien-\u00eatre g\u00e9n\u00e9ral des clients ont \u00e9galement progress\u00e9.<\/p>\n<p>En outre, GreenPath peut d\u00e9sormais exploiter les donn\u00e9es et les enseignements du marketing et du centre de contact pour mieux convaincre ceux qui envisagent d&rsquo;accorder des subventions \u00e0 l&rsquo;organisation \u00e0 but non lucratif.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n<div class=\"relative w-full md:w-[50%] lg:w-[49%]\">\n\t\t\t<div class=\"js-wrap image lint-ignore\n\t aspect-[280\/313] md:aspect-[372\/588] lg:aspect-square max-w-[588px] image--cover\t\" data-module=\"image\" data-aos=fade-up data-aos-delay=100>\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png 1360w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-300x217.png 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-1024x741.png 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-768x556.png 768w\" alt=\"\" ><\/div>\n\t\n\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive pr\u00e9c\u00e9dente du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive suivante du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\t<\/section>\n\t<style>\n\t[data-theme-block-id=\"block_40c1af14210e549e3e8669a02f1299bc\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":33270,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"case-study-category":[710],"case-study-industry":[676],"class_list":["post-7248","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-suite-fr","case-study-industry-finance-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GreenPath augmente de 150 %% le volume d&#039;appels vers des publics cibles - Calabrio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment GreenPath Financial Wellness a pu augmenter de 150 %% le nombre d&#039;appels de son public cible en utilisant Calabrio Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GreenPath augmente de 150 % le volume d&#039;appels vers des publics cibles\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T14:33:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@calabrio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/\",\"name\":\"GreenPath augmente de 150 %% le volume d'appels vers des publics cibles - Calabrio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GreenPath_11-1024x678-1.webp\",\"datePublished\":\"2024-12-19T23:01:07+00:00\",\"dateModified\":\"2025-06-23T14:33:23+00:00\",\"description\":\"D\u00e9couvrez comment GreenPath Financial Wellness a pu augmenter de 150 %% le nombre d'appels de son public cible en utilisant Calabrio Analytics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GreenPath_11-1024x678-1.webp\",\"contentUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GreenPath_11-1024x678-1.webp\",\"width\":1024,\"height\":678},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/case-study\\\/greenpath-financial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GreenPath augmente de 150 % le volume d&#8217;appels vers des publics cibles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"name\":\"Calabrio\",\"description\":\"Workforce Engagement Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\",\"name\":\"Calabrio\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"contentUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"width\":1360,\"height\":984,\"caption\":\"Calabrio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Calabrio\\\/312159772174664\",\"https:\\\/\\\/x.com\\\/calabrio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/calabrio\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GreenPath augmente de 150 %% le volume d'appels vers des publics cibles - Calabrio","description":"D\u00e9couvrez comment GreenPath Financial Wellness a pu augmenter de 150 %% le nombre d'appels de son public cible en utilisant Calabrio Analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/","og_locale":"fr_FR","og_type":"article","og_title":"GreenPath augmente de 150 % le volume d'appels vers des publics cibles","og_url":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/","og_site_name":"Calabrio","article_publisher":"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","article_modified_time":"2025-06-23T14:33:23+00:00","og_image":[{"width":1024,"height":678,"url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@calabrio","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/","url":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/","name":"GreenPath augmente de 150 %% le volume d'appels vers des publics cibles - Calabrio","isPartOf":{"@id":"https:\/\/www.calabrio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/#primaryimage"},"image":{"@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.webp","datePublished":"2024-12-19T23:01:07+00:00","dateModified":"2025-06-23T14:33:23+00:00","description":"D\u00e9couvrez comment GreenPath Financial Wellness a pu augmenter de 150 %% le nombre d'appels de son public cible en utilisant Calabrio Analytics.","breadcrumb":{"@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/#primaryimage","url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.webp","contentUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2024\/12\/GreenPath_11-1024x678-1.webp","width":1024,"height":678},{"@type":"BreadcrumbList","@id":"https:\/\/www.calabrio.com\/fr\/case-study\/greenpath-financial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.calabrio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"GreenPath augmente de 150 % le volume d&#8217;appels vers des publics cibles"}]},{"@type":"WebSite","@id":"https:\/\/www.calabrio.com\/fr\/#website","url":"https:\/\/www.calabrio.com\/fr\/","name":"Calabrio","description":"Workforce Engagement Management Software","publisher":{"@id":"https:\/\/www.calabrio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.calabrio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.calabrio.com\/fr\/#organization","name":"Calabrio","url":"https:\/\/www.calabrio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","contentUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","width":1360,"height":984,"caption":"Calabrio"},"image":{"@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","https:\/\/x.com\/calabrio","https:\/\/www.linkedin.com\/company\/calabrio"]}]}},"_links":{"self":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/case-study\/7248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/media\/33270"}],"wp:attachment":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/media?parent=7248"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/case-study-category?post=7248"},{"taxonomy":"case-study-industry","embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/case-study-industry?post=7248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}