{"id":34800,"date":"2025-07-21T15:40:58","date_gmt":"2025-07-21T15:40:58","guid":{"rendered":"https:\/\/www.calabrio.com\/doc\/guide-intelligent-des-services-financiers-2\/"},"modified":"2025-07-21T16:08:10","modified_gmt":"2025-07-21T16:08:10","slug":"guide-intelligent-des-services-financiers-2","status":"publish","type":"doc","link":"https:\/\/www.calabrio.com\/fr\/doc\/guide-intelligent-des-services-financiers-2\/","title":{"rendered":"Guide intelligent des services financiers"},"content":{"rendered":"\n\t<section\n\t\tid=\"hero_sc_banner\"\n\t\tclass=\"secondary-hero relative\"\n\t\tstyle=\"background: #091a4b\"\n\t\tdata-theme-block-id=\"block_8fa5fd6a21e7f3d69af48e3c9aa2aad8\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\t\t<div class=\"container !px-0 overflow-hidden\">\n\t\t\t\t\t\t<div class=\"flex flex-col-reverse lg:flex-row lg:items-center\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-lg:container lg:w-1\/2 md:px-l\/xxl lg:pl-c\/xl lg:pr-c\/l xl:pl-page-margin xl:pr-l\/m\">\n\t\t\t\t\t\t<div class=\"flex flex-col lg:max-w-[536px]\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1 style=\"color: #ffffff\" class=\"heading-medium -tracking-[0.12px] mb-c\/m xl:-tracking-[0.24px]\">\n\t\t\t\t\t\t\t\t\tR\u00e9imaginer le CX dans les services financiers : Un guide intelligent pour l&#039;\u00e8re num\u00e9rique  \t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-col gap-gutter pb-c\/m pt-c\/xl mt-c\/xxs lg:mt-0 max-md:items-center md:flex-row\">\n\t\t\t\t\t\t\t\t\t\t<a\t\tclass=\"btn-primary w-full body-small md:w-fit\"\n\t\t href=\"#GetTheReport\" title=\"T\u00e9l\u00e9charger le rapport\" aria-label=\"T\u00e9l\u00e9charger le rapport\" target=\"_self\" \t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span class=\"button__text\">T\u00e9l\u00e9charger le rapport<\/span>\n\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"secondary-hero__image relative z-10 mb-c\/xl lg:mb-c\/xxl lg:w-1\/2\">\n\t\t\t\t\t\t<div class=\"js-wrap image lint-ignore\n\trelative aspect-[393\/320] md:aspect-[720\/463] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Financial-Services-eBook-.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Financial-Services-eBook-.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Financial-Services-eBook-.jpg 1000w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Financial-Services-eBook--300x180.jpg 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Financial-Services-eBook--768x461.jpg 768w\" alt=\"\" ><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_8fa5fd6a21e7f3d69af48e3c9aa2aad8\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\tpadding-top: 180px !important;\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 80px !important;\n\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<section\n\tid=\"GetTheReport\"\n\tclass=\"flex flex-col lg:flex-row justify-center items-stretch\"\n\tdata-theme-block-id=\"block_8a6a9c2ea41f51b5ee9a75b356e73ad4\"\n\tdata-aos=\"fade-up\"\n>\n\t\t<div\n\t\tclass=\"hero-with-form__left w-full lg:w-1\/2\"\n\t\tstyle=\"background-color: #D2F3FA\"\n\t>\n\t\t\t\t\t<div class=\"p-l\/xxl md:px-c\/xxl md:py-0 lg:p-c\/xxl lg:my-l\/m\">\n\t\t\t\t<div class=\"flex flex-col gap-c\/l md:py-l\/m\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h2 style=\"color: #080F21\"\n\t\t\t\t\tclass=\"heading-medium text-center\">\n\t\t\t\t\t\tOffrez des exp\u00e9riences exceptionnelles. Favorisez la fid\u00e9lisation. Restez comp\u00e9titif.  \t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div style=\"color: #344679\" class=\"wysiwyg text-center\">\n\t\t\t\t\t\t<p><span data-contrast=\"none\">Le secteur des services financiers conna\u00eet une transformation num\u00e9rique sans pr\u00e9c\u00e9dent. De l&rsquo;\u00e9volution des pr\u00e9f\u00e9rences des g\u00e9n\u00e9rations aux attentes accrues en mati\u00e8re de s\u00e9curit\u00e9 et de commodit\u00e9, les institutions d&rsquo;aujourd&rsquo;hui doivent s&rsquo;adapter pour prosp\u00e9rer.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"none\">Ce livre<\/span><b><span data-contrast=\"none\"> eBook<\/span><\/b><span data-contrast=\"none\"> explore comment les strat\u00e9gies de gestion de l&rsquo;engagement du personnel (WEM) et de l&rsquo;exp\u00e9rience client (CX) peuvent aider les organisations financi\u00e8res :<\/span><span> <\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Am\u00e9liorer l&rsquo;engagement des clients \u00e0 travers les g\u00e9n\u00e9rations<\/span><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Augmenter l&rsquo;efficacit\u00e9 op\u00e9rationnelle gr\u00e2ce \u00e0 des outils de centre de contact plus intelligents<\/span><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Renforcer la s\u00e9curit\u00e9 et la conformit\u00e9 des interactions num\u00e9riques<\/span><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Instaurer la confiance et la fid\u00e9lit\u00e9 gr\u00e2ce \u00e0 des exp\u00e9riences personnalis\u00e9es et transparentes<\/span><span> <\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><strong>Ce que vous apprendrez<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">L&rsquo;\u00e9tat de la transformation num\u00e9rique<\/span><\/b><span data-contrast=\"none\"> dans les services bancaires et financiers<\/span><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Principaux d\u00e9fis CX<\/span><\/b><span data-contrast=\"none\"> auxquels sont confront\u00e9es les institutions modernes &#8211; et comment les surmonter<\/span><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Comment les centres de contact peuvent-ils servir <\/span><b><span data-contrast=\"none\">strat\u00e9giques pour l&rsquo;innovation<\/span><\/b><span> <\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Le pouvoir du WEM pour am\u00e9liorer \u00e0 la fois la performance des agents et la satisfaction des clients<\/span><span> <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Qu&rsquo;il s&rsquo;agisse de naviguer dans les syst\u00e8mes existants, de s&rsquo;adapter aux \u00e9quipes \u00e0 distance ou de donner la priorit\u00e9 aux outils en libre-service, ce guide est votre feuille de route pour construire un avenir centr\u00e9 sur le client.<\/span><span> <\/span><\/p>\n<p><span data-ccp-props=\"{}\"> <\/span><\/p>\n<p><b><span data-contrast=\"none\">D\u00e9verrouillez le sch\u00e9ma directeur de la r\u00e9ussite des CX num\u00e9riques<\/span><\/b><span> <\/span><\/p>\n<p><b><span data-contrast=\"none\">T\u00e9l\u00e9chargez l&rsquo;eBook maintenant<\/span><\/b><span data-contrast=\"none\"> et d\u00e9couvrez comment les principales institutions financi\u00e8res transforment les donn\u00e9es, la technologie et l&rsquo;engagement des agents en avantage concurrentiel.<\/span><span> <\/span><\/p>\n<p><span data-ccp-props=\"{}\"> <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\n\t\t\t<div\n\t\t\tclass=\"w-full lg:w-1\/2 flex items-center hero-with-form__right\"\n\t\t\tstyle=\"\"\n\t\t>\n\t\t\t<h2>T\u00e9l\u00e9charger le rapport<\/h2>\n<iframe src=\"https:\/\/marketing.calabrio.com\/l\/1043281\/2025-07-15\/5bc1tm\" width=\"100%\" height=\"550\" type=\"text\/html\" frameborder=\"0\" allowtransparency=\"true\" style=\"border: 0\"><\/iframe>\t\t<\/div>\n\t<\/section>\n\n\t<style>\n\t[data-theme-block-id=\"block_8a6a9c2ea41f51b5ee9a75b356e73ad4\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\tpadding-top: 0px !important;\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 0px !important;\n\t\t\t\t\t}\n\t}\n\t<\/style>\n<div class=\"container wysiwyg\" 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0;\n}\n<\/style>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":34797,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"doc-category":[],"class_list":["post-34800","doc","type-doc","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9imaginer le CX dans les services financiers | Calabrio<\/title>\n<meta name=\"description\" content=\"T\u00e9l\u00e9chargez cet eBook gratuit et d\u00e9couvrez comment les strat\u00e9gies de gestion de l&#039;engagement de la main-d&#039;\u0153uvre (WEM) et d&#039;exp\u00e9rience client (CX) peuvent aider les organisations financi\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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