{"id":23223,"date":"2025-02-10T21:54:34","date_gmt":"2025-02-10T21:54:34","guid":{"rendered":"https:\/\/www.calabrio.com\/construire-des-clients-pour-la-vie\/"},"modified":"2025-08-06T12:26:34","modified_gmt":"2025-08-06T12:26:34","slug":"construire-des-clients-pour-la-vie","status":"publish","type":"page","link":"https:\/\/www.calabrio.com\/fr\/construire-des-clients-pour-la-vie\/","title":{"rendered":"Construire des clients pour la vie"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"flex flex-col lg:flex-row justify-center items-stretch\"\n\tdata-theme-block-id=\"block_f1ba166ec9d0edffb556c0c3a609ccde\"\n\tdata-aos=\"fade-up\"\n>\n\t\t<div\n\t\tclass=\"hero-with-form__left w-full lg:w-1\/2\"\n\t\tstyle=\"background-color: #D2F3FA\"\n\t>\n\t\t\t\t\t<div class=\"p-l\/xxl md:px-c\/xxl md:py-0 lg:p-c\/xxl lg:my-l\/m\">\n\t\t\t\t<div class=\"flex flex-col gap-c\/l md:py-l\/m\">\n\t\t\t\t\t\t\t\t\t\t\t<h1 >\n\t\t\t\t\t\t\t\n<p class=\"eyebrow lint-ignore flex items-center justify-center py-c\/s gap-c\/s subhead-small text-text-highlight-aaa\" >\n\t<span class=\"eyebrow__icon icon icon text-icon-highlight [&amp;_svg]:w-[var(--Base-Grid-Grid-24)] [&amp;_svg]:h-[var(--Base-Grid-Grid-24)] flex items-center rounded-full bg-background-secondary\"\n\taria-hidden=\"true\">\n\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\n\t<span class=\"eyebrow__content\">Web Download<\/span>\n<\/p>\n\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h2 style=\"color: #080F21\"\n\t\t\t\t\tclass=\"heading-medium text-center\">\n\t\t\t\t\t\tConstruire des clients pour la vie\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div style=\"color: #344679\" class=\"wysiwyg text-center\">\n\t\t\t\t\t\t<p>La valeur de l&rsquo;entreprise connect\u00e9e<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\n\t\t\t<div\n\t\t\tclass=\"w-full lg:w-1\/2 flex items-center hero-with-form__right\"\n\t\t\tstyle=\"\"\n\t\t>\n\t\t\tu003ciframe id=u0022hero_formu0022 src=u0022https:\/\/info.calabrio.com\/l\/134381\/2018-08-02\/42gdw4u0022 width=u0022100%u0022 height=u0022600pxu0022 frameborder=u00220u0022u003eu003c\/iframeu003e\t\t<\/div>\n\t<\/section>\n\n\t<style>\n\t[data-theme-block-id=\"block_f1ba166ec9d0edffb556c0c3a609ccde\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<section\n\tid=\"\"\n\tdata-theme-block-id=\"block_b50891728ec7a43f5ed6080745caf117\"\n\tstyle=\"\"\n\t>\n\t\t<div class=\"section-header lint-ignore\" style=\"\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"w-full xl:px-page-margin py-l\/m md:pt-0 lg:py-l\/m mx-auto text-center flex flex-col gap-c\/l\">\n\t\t\t\t\n\t\t\t\t\t\t<h2\t\t\tstyle=\"color: #080F21\"\n\t\t\tclass=\"heading-medium text-primary\"\n\t\t\tdata-aos=\"fade-up\"\n\t\t\t>\n\t\t\t\tConstruire des clients pour la vie\t\t<\/h2 >\n\t\t\n\t\t\t\t\t<div\n\t\t\t\tclass=\"wysiwygu002du002dlarge text-navy-40\"\n\t\t\t\tstyle=\"color: #344679\"\n\t\t\t\tdata-aos=\"fade-up\"\n\t\t\t>\n\t\t\t\t<p>Vous avez \u00e9t\u00e9 inond\u00e9 de commentaires et d&rsquo;id\u00e9es sur la u0022transformation num\u00e9riqueu0022. Tous les analystes et toutes les publications qui couvrent votre march\u00e9 ont affirm\u00e9, sous une forme ou une autre, le mantra u0022passer au num\u00e9rique ou mouriru0022. Mais que signifie u0022passer au num\u00e9riqueu0022 ? Quelle est la valeur de l&rsquo;u0022entreprise connect\u00e9eu0022 qui est pr\u00e9sent\u00e9e comme l&rsquo;objectif de presque toutes les discussions sur le num\u00e9rique ?<\/p>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_b50891728ec7a43f5ed6080745caf117\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 0px !important;\n\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\tpadding-top: 96px !important;\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 0px !important;\n\t\t\t\t\t}\n\t}\n\t<\/style>\n<\/section>\n\n\t<style>\n\t[data-theme-block-id=\"block_b50891728ec7a43f5ed6080745caf117\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 0px !important;\n\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\tpadding-top: 96px !important;\n\t\t\t\t\t\t\t\t\t\tpadding-bottom: 0px !important;\n\t\t\t\t\t}\n\t}\n\t<\/style>\n\n\n<section\n\tclass=\"container text-image-with-cards flex flex-col gap-l\/xxl md:gap-0\"\n\tid=\"\"\n\tdata-theme-block-id=\"block_c22a4c4848b781aed573c45a0bc9f505\"\n\tdata-aos=\"fade-up\"\n>\n\t<div style=\"background-color: #FFFFFF\" class=\"z-[1] flex flex-col-reverse gap-l\/m md:flex-row md:gap-0 py-c\/xxl\">\n\t\t\t\t\t<div class=\"flex items-center md:pt-l\/m md:pr-l\/m md:pb-l\/m w-full md:w-[51%]\">\n\t\t\t\t<div class=\"flex flex-col md:pb-l\/xs gap-c\/m\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div style=\"color: #344679\" class=\"text-image-with-cards__description wysiwyg overflow-ellipsis md:line-clamp-none\"><p>La valeur r\u00e9elle de l&rsquo;\u00e9volution vers une entreprise connect\u00e9e commence et se termine par un rapprochement avec les clients. \u00c0 moins que vous ne souhaitiez r\u00e9duire vos prix au point d&rsquo;\u00eatre le fournisseur \u00e0 bas prix, vous devez trouver des moyens convaincants d&rsquo;impliquer les clients et de les convaincre que votre offre vaut un prix plus \u00e9lev\u00e9.nnNotre nouveau guide sur l&rsquo;entreprise connect\u00e9e vous montre comment mieux connecter vos \u00e9quipes disparates en utilisant les donn\u00e9es de la Voix du Client au c\u0153ur de la d\u00e9marche. Vous apprendrez :nu003culu003en tu003cliu003eu003cstrongu003eComment r\u00e9soudre les probl\u00e8mes li\u00e9s aux donn\u00e9es :u003c\/strongu003e Votre entreprise est inond\u00e9e de donn\u00e9es et le rythme ne fait que s&rsquo;acc\u00e9l\u00e9rer.u003c\/liu003en tu003cliu003eu003cstrongu003eComment combler les foss\u00e9s :u003c\/strongu003e m\u00eame si votre \u00e9quipe d&rsquo;innovation r\u00e9ussit, vous n&rsquo;obtiendrez pas les r\u00e9sultats escompt\u00e9s si les ventes, les services ou la cha\u00eene d&rsquo;approvisionnement travaillent en vase clos et n&rsquo;exploitent pas les informations \u00e0 haute valeur ajout\u00e9e sur les clients.u003c\/liu003en tu003cliu003eu003cstrongu003eComment g\u00e9rer le centre de contact :u003c\/strongu003e Il est important de r\u00e9aliser que les informations non filtr\u00e9es sur les clients qui affluent dans votre centre de contact peuvent vous montrer pr\u00e9cis\u00e9ment comment et quand les changements se produisent.u003c\/liu003enu003c\/ulu003enPour lire d&rsquo;autres recommandations sur la connexion de votre entreprise, t\u00e9l\u00e9chargez ce rapport.nnu003ca class=u0022btn-primaryu0022 href=u0022#hero_formu0022u003eT\u00e9l\u00e9charger le rapportu003c\/au003e<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"relative w-full md:w-[49%] aspect-square\">\n\t\t\t\t<div class=\"js-wrap image lint-ignore\n\tz-[2] w-full h-full image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/AdobeStock_483056428.jpeg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/AdobeStock_483056428.jpeg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/AdobeStock_483056428.jpeg 8192w, 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