{"id":36437,"date":"2025-09-04T03:55:12","date_gmt":"2025-09-04T03:55:12","guid":{"rendered":"https:\/\/www.calabrio.com\/glossaire-des-centres-de-contact\/quest-ce-que-le-cout-dacquisition-des-clients-cac\/"},"modified":"2025-09-04T03:55:37","modified_gmt":"2025-09-04T03:55:37","slug":"quest-ce-que-le-cout-dacquisition-des-clients-cac","status":"publish","type":"page","link":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-cout-dacquisition-des-clients-cac\/","title":{"rendered":"Qu&rsquo;est-ce que le co\u00fbt d&rsquo;acquisition des clients (CAC) ?"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_288b8646acb7228ec4838182ef3d6436\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Qu&rsquo;est-ce que le co\u00fbt d&rsquo;acquisition des clients (CAC) ?<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_288b8646acb7228ec4838182ef3d6436\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t<div class=\"toc  relative lg:sticky lg:top-[-30px] flex flex-col lg:py-c\/xxl gap-c\/l w-full h-max lg:w-[282px]\"  data-aos=\"fade-up\">\n\t\t\t<button\n\t\t\t\tclass=\"py-c\/s body-small text-text-secondary-aa text-start js-jump-ahead hover:text-brand-red\">\n\t\t\t\tJump ahead\n\t\t\t<\/button>\n\t\t\t<ul\n\t\t\t\tclass=\"flex flex-col gap-c\/m pb-c\/l border-b-thin border-stroke-tertiary js-dynamic-nav outer_nav\"><\/ul>\n\t\t\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fglossaire-des-centres-de-contact%2Fquest-ce-que-le-cout-dacquisition-des-clients-cac%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fglossaire-des-centres-de-contact%2Fquest-ce-que-le-cout-dacquisition-des-clients-cac%2F&#038;text=Qu&rsquo;est-ce que le co\u00fbt d&rsquo;acquisition des clients (CAC) ?\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"flex items-center gap-c\/s pt-c\/m pr-c\/m pb-c\/m pl-c\/l border-thin border-stroke-tertiary\">\n\t\t\t<div class=\"grow\">\n\t\t\t\t\t\t\t\t\t<p class=\"body-medium font-medium\">R\u00e9servez une d\u00e9monstration<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg--small text-text-tertiary-aa\">\n\t\t\t\t\t\t<p>C\u2019est parti<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/calsandbox.wpengine.com\/book-a-demo\/\"\n\t\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s bg-background-secondary rounded-max text-icon-highlight hover:bg-background-ui-action hover:text-white\"\n\t\t\t\t\taria-label=\"R\u00e9servez une d\u00e9monstration\"\n\t\t\t\t>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Le co\u00fbt d&rsquo;acquisition des clients (CAC) est un indicateur essentiel qui mesure le co\u00fbt total de l&rsquo;acquisition d&rsquo;un nouveau client. Cela comprend toutes les d\u00e9penses li\u00e9es au marketing, aux ventes et \u00e0 toutes les autres ressources utilis\u00e9es pour attirer et convertir des clients potentiels en clients payants.<\/p>\n<h2 id=\"2\">Comprendre le co\u00fbt d&rsquo;acquisition des clients<\/h2>\n<p>Le co\u00fbt d&rsquo;acquisition des clients est essentiel pour les entreprises afin d&rsquo;\u00e9valuer l&rsquo;efficacit\u00e9 de leurs strat\u00e9gies de marketing et de leurs efforts de vente. En comprenant le CAC, les entreprises peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es sur l&rsquo;allocation des ressources et optimiser leurs strat\u00e9gies d&rsquo;acquisition de clients.<\/p>\n<h3 id=\"3\">Composantes du co\u00fbt d&rsquo;acquisition des clients<\/h3>\n<p>Le calcul de la CAC comporte plusieurs \u00e9l\u00e9ments cl\u00e9s :<\/p>\n<ul>\n<li><strong>Frais de marketing :<\/strong> Il s&rsquo;agit des co\u00fbts associ\u00e9s \u00e0 la publicit\u00e9, aux promotions et \u00e0 toute campagne de marketing visant \u00e0 attirer de nouveaux clients.<\/li>\n<li><strong>Frais de vente :<\/strong> Il s&rsquo;agit des co\u00fbts li\u00e9s \u00e0 l&rsquo;\u00e9quipe de vente, y compris les salaires, les commissions et les frais de formation.<\/li>\n<li><strong>Co\u00fbts op\u00e9rationnels :<\/strong> Tous les frais g\u00e9n\u00e9raux qui contribuent au processus d&rsquo;acquisition de clients, tels que la technologie et les outils utilis\u00e9s pour l&rsquo;engagement des clients.<\/li>\n<\/ul>\n<h3 id=\"4\">Calculer le co\u00fbt d&rsquo;acquisition des clients<\/h3>\n<p>Pour calculer le CAC, les entreprises peuvent utiliser la formule suivante :<\/p>\n<p><strong>CAC = Total des d\u00e9penses de marketing et de vente \/ Nombre de nouveaux clients acquis<\/strong><\/p>\n<p>Cette formule fournit un moyen simple d&rsquo;\u00e9valuer combien une entreprise d\u00e9pense pour gagner chaque nouveau client, ce qui permet d&rsquo;am\u00e9liorer la planification financi\u00e8re et le d\u00e9veloppement de la strat\u00e9gie.<\/p>\n<h2 id=\"5\">L&rsquo;importance du co\u00fbt d&rsquo;acquisition des clients<\/h2>\n<p>Comprendre le CAC est vital pour les entreprises, en particulier sur les march\u00e9s concurrentiels. Il aide les organisations \u00e0 \u00e9valuer l&rsquo;efficacit\u00e9 de leurs efforts de marketing et la durabilit\u00e9 de leurs strat\u00e9gies de croissance.<\/p>\n<h3 id=\"6\">Impact sur les marges b\u00e9n\u00e9ficiaires<\/h3>\n<p>Les \u00e9tudes montrent qu&rsquo;une r\u00e9duction de 20 % du CAC peut entra\u00eener une am\u00e9lioration de 10 % des marges b\u00e9n\u00e9ficiaires. Cela souligne l&rsquo;importance d&rsquo;optimiser les strat\u00e9gies d&rsquo;acquisition de clients pour am\u00e9liorer la rentabilit\u00e9 globale.<\/p>\n<h3 id=\"7\">Fid\u00e9lisation des clients vs. acquisition<\/h3>\n<p>S&rsquo;il est essentiel d&rsquo;acqu\u00e9rir de nouveaux clients, se concentrer sur la fid\u00e9lisation de la client\u00e8le permet de r\u00e9duire consid\u00e9rablement le co\u00fbt total de possession. Les clients fid\u00e8les ont tendance \u00e0 revenir, ce qui r\u00e9duit la n\u00e9cessit\u00e9 de d\u00e9ployer des efforts de marketing importants. Comme le souligne Geoff De Weaver, PDG de Limitless USA LLC, il est essentiel de fid\u00e9liser les clients pour maintenir les co\u00fbts d&rsquo;acquisition \u00e0 un niveau bas.<\/p>\n<h2 id=\"8\">Tendances des co\u00fbts d&rsquo;acquisition des clients<\/h2>\n<p>Les tendances r\u00e9centes indiquent que les co\u00fbts d&rsquo;acquisition des clients sont en hausse. En 2024, le CAC a augment\u00e9 de 15 %, sous l&rsquo;effet d&rsquo;une concurrence accrue et de l&rsquo;escalade des co\u00fbts publicitaires. Cette tendance souligne la n\u00e9cessit\u00e9 pour les entreprises d&rsquo;adapter leurs strat\u00e9gies afin de maintenir leur rentabilit\u00e9.<\/p>\n<h3 id=\"9\">Co\u00fbts d&rsquo;acquisition des clients sp\u00e9cifiques \u00e0 l&rsquo;industrie<\/h3>\n<p>Les co\u00fbts d&rsquo;acquisition des clients varient d&rsquo;un secteur \u00e0 l&rsquo;autre. Par exemple :<\/p>\n<ul>\n<li>Le CAC moyen pour l&rsquo;ensemble des secteurs d&rsquo;activit\u00e9 est d&rsquo;environ 92 dollars.<\/li>\n<li>Les entreprises de SaaS sont confront\u00e9es \u00e0 un CAC moyen nettement plus \u00e9lev\u00e9 de 702 $.<\/li>\n<li>Dans le secteur du commerce \u00e9lectronique, le CAC moyen est d&rsquo;environ 87 dollars.<\/li>\n<\/ul>\n<p>Comprendre ces diff\u00e9rences peut aider les entreprises \u00e0 adapter leurs strat\u00e9gies aux conditions sp\u00e9cifiques de leur march\u00e9.<\/p>\n<h3 id=\"10\">Le r\u00f4le de la transformation num\u00e9rique<\/h3>\n<p>Le march\u00e9 mondial de l&rsquo;acquisition de clients devrait atteindre 390 milliards de dollars d&rsquo;ici 2025, largement aliment\u00e9 par la transformation num\u00e9rique. Les entreprises qui exploitent les outils et les plateformes num\u00e9riques peuvent am\u00e9liorer leurs efforts d&rsquo;acquisition de clients, en les rendant plus efficaces et plus rentables.<\/p>\n<h2 id=\"11\">Strat\u00e9gies pour r\u00e9duire les co\u00fbts d&rsquo;acquisition des clients<\/h2>\n<p>Pour g\u00e9rer et r\u00e9duire efficacement les CAC, les entreprises peuvent mettre en \u0153uvre plusieurs strat\u00e9gies :<\/p>\n<h3 id=\"12\">Utilisation de l&rsquo;analyse des donn\u00e9es<\/h3>\n<p>L&rsquo;analyse des donn\u00e9es peut fournir des informations sur le comportement des clients, ce qui permet aux entreprises d&rsquo;adapter leurs efforts de marketing de mani\u00e8re plus efficace. En comprenant ce qui motive l&rsquo;engagement des clients, les entreprises peuvent optimiser leurs campagnes pour attirer le bon public.<\/p>\n<h3 id=\"13\">Am\u00e9liorer l&rsquo;exp\u00e9rience des clients<\/h3>\n<p>L&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client peut conduire \u00e0 des taux de fid\u00e9lisation plus \u00e9lev\u00e9s et \u00e0 une r\u00e9duction du co\u00fbt total de possession. Lorsque les clients ont des interactions positives avec une marque, ils sont plus susceptibles de revenir et de recommander l&rsquo;entreprise \u00e0 d&rsquo;autres personnes, ce qui r\u00e9duit la n\u00e9cessit\u00e9 de d\u00e9ployer des efforts de marketing importants.<\/p>\n<h3 id=\"14\">Tirer parti du marketing par courrier \u00e9lectronique<\/h3>\n<p>Le marketing par courrier \u00e9lectronique s&rsquo;est r\u00e9v\u00e9l\u00e9 \u00eatre un outil tr\u00e8s efficace pour l&rsquo;acquisition de clients, avec un retour sur investissement moyen de 261 % sur trois ans. En entretenant les prospects gr\u00e2ce \u00e0 des campagnes d&rsquo;e-mailing cibl\u00e9es, les entreprises peuvent les convertir en clients fid\u00e8les \u00e0 moindre co\u00fbt.<\/p>\n<h2 id=\"15\">FAQ sur le co\u00fbt d&rsquo;acquisition des clients<\/h2>\n<h3 id=\"16\">Quel est le co\u00fbt d&rsquo;acquisition d&rsquo;un client ?<\/h3>\n<p>Le co\u00fbt d&rsquo;acquisition d&rsquo;un client varie d&rsquo;un secteur \u00e0 l&rsquo;autre, mais en g\u00e9n\u00e9ral, les entreprises cherchent \u00e0 maintenir le CAC en dessous du revenu moyen g\u00e9n\u00e9r\u00e9 par client pour assurer leur rentabilit\u00e9.<\/p>\n<h3 id=\"17\">Comment puis-je r\u00e9duire le co\u00fbt d&rsquo;acquisition des clients ?<\/h3>\n<p>Pour r\u00e9duire le CAC, concentrez-vous sur l&rsquo;am\u00e9lioration de la fid\u00e9lisation des clients, l&rsquo;utilisation de l&rsquo;analyse des donn\u00e9es pour un marketing cibl\u00e9 et l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client afin d&rsquo;encourager les clients \u00e0 revenir.<\/p>\n<h3 id=\"18\">Pourquoi le co\u00fbt d&rsquo;acquisition d&rsquo;un client est-il important ?<\/h3>\n<p>Le CAC est important parce qu&rsquo;il aide les entreprises \u00e0 comprendre l&rsquo;efficacit\u00e9 de leurs strat\u00e9gies de marketing et informe la planification financi\u00e8re et l&rsquo;allocation des ressources.<\/p>\n<h3 id=\"19\">Comment le co\u00fbt d&rsquo;acquisition des clients affecte-t-il la rentabilit\u00e9 ?<\/h3>\n<p>Les co\u00fbts \u00e9lev\u00e9s d&rsquo;acquisition de clients peuvent \u00e9roder les marges b\u00e9n\u00e9ficiaires. En optimisant le CAC, les entreprises peuvent am\u00e9liorer leur rentabilit\u00e9 et assurer une croissance durable.<\/p>\n<h3 id=\"20\">Quel r\u00f4le joue le marketing num\u00e9rique dans le co\u00fbt d&rsquo;acquisition des clients ?<\/h3>\n<p>Le marketing num\u00e9rique joue un r\u00f4le crucial dans le co\u00fbt d&rsquo;acquisition des clients en fournissant des canaux rentables pour atteindre les clients potentiels et mesurer l&rsquo;efficacit\u00e9 de la campagne.<\/p>\n<p>En conclusion, la compr\u00e9hension et la gestion du co\u00fbt d&rsquo;acquisition des clients sont essentielles pour les entreprises qui souhaitent prosp\u00e9rer sur des march\u00e9s concurrentiels. En se concentrant sur des strat\u00e9gies efficaces et en exploitant les donn\u00e9es, les entreprises peuvent optimiser leurs efforts d&rsquo;acquisition de clients, am\u00e9liorer leur rentabilit\u00e9 et assurer leur succ\u00e8s \u00e0 long terme.<\/p>\n<h2>Optimisez votre acquisition de clients avec Calabrio<\/h2>\n<p class=\"byword_cta\">Alors que vous vous efforcez d&rsquo;am\u00e9liorer votre co\u00fbt d&rsquo;acquisition des clients, consid\u00e9rez l&rsquo;impact d&rsquo;une plateforme unifi\u00e9e qui am\u00e9liore l&rsquo;efficacit\u00e9 et l&rsquo;engagement des agents. Calabrio est votre r\u00e9ponse pour transcender les d\u00e9fis des solutions d&rsquo;entreprise complexes et les limites de produits tels que Playvox. Am\u00e9liorez vos taux de r\u00e9ponse de 19 %, r\u00e9duisez votre temps de traitement de 80 % et augmentez votre efficacit\u00e9 en mati\u00e8re de planification de 20 %. Ne vous contentez pas de nous croire sur parole ; <a href=\"https:\/\/www.calabrio.com\/fr\/reservez-une-demonstration\/\">r\u00e9servez une d\u00e9monstration d\u00e8s aujourd&rsquo;hui<\/a> et d\u00e9couvrez comment Calabrio peut transformer les performances de votre centre de contact gr\u00e2ce \u00e0 sa simplicit\u00e9 et \u00e0 son design intuitif.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t\n\t\t<div class=\"lg:mt-c\/xxl  lg:sticky lg:top-[20px] box-border self-start  blog_card [&#038;_*]:font-primary lg:w-[270px] px-[18px] xl:px-[44px] pt-[44px] rounded-[9px] items-center flex justify-center flex-col gap-[33px]\" style=\"background: url('https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/05\/Group-2085663949-1-1.webp') no-repeat center \/ cover\" \tdata-aos=\"fade-up\" >\n\t\t\t<h2 class=\"text-[25px] leading-[1.2em] text-center text-[#fff] m-0 font-medium  max-w-[230px]\">\n\t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> Avec   <\/span>\n\t\t\t\tCalabrio ONE,  \t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> vous le ferez :\t\t\t\t<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"wyswing\n\t\t\t\t\t\t[&#038;_*]:text-white\n\t\t\t\t\t\t[&#038;_ul]:flex [&#038;_ul]:flex-col lg:[&#038;_*]:text-[14px] xl:[&#038;_*]:text-[18px] [&#038;_ul]:items-center [&#038;_ul]:justify-center [&#038;_ul]:m-0 [&#038;_ul]:p-0 [&#038;_ul]:gap-[10px]\n\t\t\t\t\t\t[&#038;_ul]:list-disc \">\n\t\t\t\t\t<ul>\n<li>Impliquer les employ\u00e9s<\/li>\n<li>Activer les connaissances<\/li>\n<li>Enrichir l&rsquo;exp\u00e9rience client<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<a\t\tclass=\"btn-primary\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/reservez-une-demonstration\/\" title=\"R\u00e9servez une d\u00e9monstration\" aria-label=\"R\u00e9servez une d\u00e9monstration\" target=\"_blank\" \t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span class=\"button__text\">R\u00e9servez une d\u00e9monstration<\/span>\n\t<\/a>\n\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/05\/Product-Hero-2.webp\"\n\t\t\t\t\talt=\"Product-Hero-2\"\n\t\t\t\t\ttitle=\"Product-Hero-2\"\n\t\t\t\t\twidth=\"290\"\n\t\t\t\t\theight=\"137\"\n\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdecoding=\"async\" \/>\n\t\t\t\n\t\t<\/div>\n\n\n\t<\/div> \n<style>\n\t[data-theme-block-id=\"block_2377890578c77257b62d65ffe2c7f8a1\"] {\n\t\t.featured-resources__wrapper {\n\t\t\tbackground-color: #FFFFFF;\n\t\t}\n\n\t\t.featured-resources__header {\n\t\t\tborder-color: #0C1C47;\n\t\t}\n\n\t\t.featured-resources__headline {\n\t\t\tcolor: #080F21;\n\t\t}\n\n\t\t.featured-resources__description {\n\t\t\tcolor: #344679;\n\t\t}\n\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t.featured-resources__wrapper {\n\t\t\t\tbackground-color: #FFFFFF;\n\t\t\t}\n\n\t\t\t.featured-resources__header {\n\t\t\t\tborder-color: #0C1C47;\n\t\t\t}\n\n\t\t\t.featured-resources__headline {\n\t\t\t\tcolor: #080F21;\n\t\t\t}\n\n\t\t\t.featured-resources__description {\n\t\t\t\tcolor: #344679;\n\t\t\t}\n\t\t}\n\t}\n<\/style>\n\n\t<section\n\t\tid=\"\"\n\t\tdata-aos=\"fade-up\"\n\t\tclass=\"overflow-hidden\"\n\t\tdata-theme-block-id=\"block_2377890578c77257b62d65ffe2c7f8a1\"\n\t>\n\t\t<div\n\t\t\tclass=\"container featured-resources__wrapper flex flex-col py-l\/xxl overflow-hidden \">\n\t\t\t<div\n\t\t\t\tclass=\"featured-resources__header flex gap-c\/xl py-c\/l border-t-thick\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col flex-1 basis-0 gap-c\/m \">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"featured-resources__headline heading-small\">\n\t\t\t\t\t\tRessources connexes\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\tclass=\"z-0 block w-[calc(100vw)] -ml-page-margin custom-arrow-wrapper\t\t\t lg:w-full lg:-ml-0\">\n\t\t\t\n\t<section\n\tclass=\"swiper  !my-c\/l !m-0 swiper--navigation-rounded swiper--margin-left swiper--lg-hide-navigation\"\n\tdata-module=\"carousel-grid\"\n\tdata-swiper-options='{\"navigation\":{\"nextEl\":\".swiper-button-next\",\"prevEl\":\".swiper-button-prev\"},\"navCenteredImage\":true,\"slidesPerView\":1.247,\"spaceBetween\":16,\"slidesOffsetAfter\":16,\"breakpoints\":{\"744\":{\"slidesPerView\":2.12},\"1024\":{\"enabled\":false}}}'\n\tdata-aos=\"\"\n\tdata-aos-duration=\"\"\n\t>\n\t<div class=\"swiper-wrapper lg:!grid lg:grid-cols-3 gap-y-c\/l lg:gap-c\/l\">\n\t\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp 1136w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-300x190.webp 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-1024x649.webp 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-768x487.webp 768w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/rapport-2023-sur-letat-des-centres-de-contact\/\" aria-label=\"Rapport 2023 sur l&rsquo;\u00e9tat des centres de contact\">\n\t\t\t\t\tRapport 2023 sur l&rsquo;\u00e9tat des centres de contact\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">F\u00e9v. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/rapport-2023-sur-letat-des-centres-de-contact\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp 758w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-300x190.webp 300w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/2022-etat-du-centre-de-contact\/\" aria-label=\"2022 \u00c9tat du centre de contact\">\n\t\t\t\t\t2022 \u00c9tat du centre de contact\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">F\u00e9v. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/2022-etat-du-centre-de-contact\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp 2048w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-300x200.webp 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-1024x683.webp 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-768x512.webp 768w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-1536x1024.webp 1536w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-600x400.webp 600w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t<div class=\"flex flex-row flex-wrap gap-c\/s\">\n\t\t\t<span class=\"tag body-small text-text-secondary-aa bg-background-secondary py-c\/xs px-c\/m w-max rounded-[4px]\">\n\t\t\tAnalytique\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/blog\/15-outils-essentiels-pour-les-centres-dappels-en-2025\/\" aria-label=\"15 outils essentiels pour les centres d&rsquo;appels en 2025\">\n\t\t\t\t\t15 outils essentiels pour les centres d&rsquo;appels en 2025\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">Mar. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/blog\/15-outils-essentiels-pour-les-centres-dappels-en-2025\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive pr\u00e9c\u00e9dente du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive suivante du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_2377890578c77257b62d65ffe2c7f8a1\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":366,"featured_media":0,"parent":34901,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-36437","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce que le co\u00fbt d&#039;acquisition des clients (CAC) ? | Calabrio<\/title>\n<meta name=\"description\" content=\"Co\u00fbt d&#039;acquisition du client (CAC) : comment le calculer et le r\u00e9duire sur tous les canaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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