{"id":36445,"date":"2025-09-04T04:01:40","date_gmt":"2025-09-04T04:01:40","guid":{"rendered":"https:\/\/www.calabrio.com\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/"},"modified":"2025-09-04T04:02:05","modified_gmt":"2025-09-04T04:02:05","slug":"quest-ce-que-le-customer-effort-score-ces","status":"publish","type":"page","link":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/","title":{"rendered":"Qu&rsquo;est-ce que le Customer Effort Score (CES) ?"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_76340ab6aa2b890d21fce4de7e61ec67\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Qu&rsquo;est-ce que le Customer Effort Score (CES) ?<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_76340ab6aa2b890d21fce4de7e61ec67\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t<div class=\"toc  relative lg:sticky lg:top-[-30px] flex flex-col lg:py-c\/xxl gap-c\/l w-full h-max lg:w-[282px]\"  data-aos=\"fade-up\">\n\t\t\t<button\n\t\t\t\tclass=\"py-c\/s body-small text-text-secondary-aa text-start js-jump-ahead hover:text-brand-red\">\n\t\t\t\tJump ahead\n\t\t\t<\/button>\n\t\t\t<ul\n\t\t\t\tclass=\"flex flex-col gap-c\/m pb-c\/l border-b-thin border-stroke-tertiary js-dynamic-nav outer_nav\"><\/ul>\n\t\t\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fglossaire-des-centres-de-contact%2Fquest-ce-que-le-customer-effort-score-ces%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fglossaire-des-centres-de-contact%2Fquest-ce-que-le-customer-effort-score-ces%2F&#038;text=Qu&rsquo;est-ce que le Customer Effort Score (CES) ?\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fglossaire-des-centres-de-contact%2Fquest-ce-que-le-customer-effort-score-ces%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"flex items-center gap-c\/s pt-c\/m pr-c\/m pb-c\/m pl-c\/l border-thin border-stroke-tertiary\">\n\t\t\t<div class=\"grow\">\n\t\t\t\t\t\t\t\t\t<p class=\"body-medium font-medium\">R\u00e9servez une d\u00e9monstration<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg--small text-text-tertiary-aa\">\n\t\t\t\t\t\t<p>C\u2019est parti<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/calsandbox.wpengine.com\/book-a-demo\/\"\n\t\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s bg-background-secondary rounded-max text-icon-highlight hover:bg-background-ui-action hover:text-white\"\n\t\t\t\t\taria-label=\"R\u00e9servez une d\u00e9monstration\"\n\t\t\t\t>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Le Customer Effort Score (CES) est un indicateur qui mesure la facilit\u00e9 avec laquelle les clients peuvent interagir avec une entreprise. Il se concentre sur les efforts requis par les clients pour r\u00e9soudre des probl\u00e8mes, effectuer des achats ou obtenir des informations, fournissant ainsi des informations pr\u00e9cieuses sur l&rsquo;exp\u00e9rience des clients.<\/p>\n<h2 id=\"2\">Comprendre la note d&rsquo;effort du client<\/h2>\n<p>Le Customer Effort Score est une mesure essentielle dans le domaine de la gestion de l&rsquo;exp\u00e9rience client (CX). Il quantifie le niveau d&rsquo;effort qu&rsquo;un client doit d\u00e9ployer pour atteindre le r\u00e9sultat souhait\u00e9 lorsqu&rsquo;il interagit avec une entreprise. Ce score est essentiel pour les organisations qui cherchent \u00e0 am\u00e9liorer la satisfaction et la fid\u00e9lit\u00e9 de leurs clients.<\/p>\n<h3 id=\"3\">Importance du CES dans l&rsquo;exp\u00e9rience client<\/h3>\n<p>La recherche indique qu&rsquo;une interaction de service \u00e0 haut niveau d&rsquo;effort peut conduire \u00e0 la d\u00e9loyaut\u00e9 des clients. En fait, 96 % des clients qui font l&rsquo;exp\u00e9rience d&rsquo;un effort important deviennent moins fid\u00e8les, alors que seulement 9 % de ceux qui font l&rsquo;exp\u00e9rience d&rsquo;un faible effort ressentent la m\u00eame chose. Ce contraste saisissant met en \u00e9vidence la n\u00e9cessit\u00e9 de minimiser l&rsquo;effort du client pour le fid\u00e9liser.<\/p>\n<h3 id=\"4\">Comment le CES est-il mesur\u00e9 ?<\/h3>\n<p>Le CES est g\u00e9n\u00e9ralement mesur\u00e9 au moyen d&rsquo;enqu\u00eates aupr\u00e8s des clients qui demandent aux r\u00e9pondants d&rsquo;\u00e9valuer leur exp\u00e9rience sur une \u00e9chelle allant souvent de \u00ab\u00a0tr\u00e8s peu d&rsquo;efforts\u00a0\u00bb \u00e0 \u00ab\u00a0beaucoup d&rsquo;efforts\u00a0\u00bb. Cette approche simple permet aux entreprises d&rsquo;\u00e9valuer efficacement la facilit\u00e9 des interactions avec les clients.<\/p>\n<h2 id=\"5\">Avantages de la r\u00e9duction de l&rsquo;effort du client<\/h2>\n<p>La r\u00e9duction de l&rsquo;effort du client ne se limite pas \u00e0 l&rsquo;am\u00e9lioration de la satisfaction ; elle pr\u00e9sente des avantages tangibles pour l&rsquo;entreprise. Les entreprises qui excellent dans la r\u00e9duction de l&rsquo;effort du client peuvent constater une augmentation significative de la <a href=\"https:\/\/www.calabrio.com\/fr\/wfo\/contact-center-reporting\/metrics-to-ensure-an-accurate-contact-center-forecast-every-time\/\">fid\u00e9lisation de la client\u00e8le<\/a> et des revenus.<\/p>\n<h3 id=\"6\">Impact sur la fid\u00e9lisation des clients<\/h3>\n<p>Des \u00e9tudes montrent que la r\u00e9duction de l&rsquo;effort du client peut entra\u00eener une augmentation de 12 % de la fid\u00e9lisation de la client\u00e8le dans les magasins de commerce \u00e9lectronique. Cette statistique souligne l&rsquo;importance de la rationalisation des processus et de l&rsquo;am\u00e9lioration du parcours global du client.<\/p>\n<h3 id=\"7\">Implications financi\u00e8res<\/h3>\n<p>En outre, les organisations qui accordent la priorit\u00e9 \u00e0 l&rsquo;exp\u00e9rience client peuvent gagner jusqu&rsquo;\u00e0 80 % de revenus suppl\u00e9mentaires par rapport \u00e0 celles qui ne le font pas. Cette incitation financi\u00e8re incite les entreprises \u00e0 investir dans des strat\u00e9gies qui r\u00e9duisent l&rsquo;effort du client.<\/p>\n<h2 id=\"8\">Mettre en \u0153uvre la SCE dans votre organisation<\/h2>\n<p>Pour mettre en \u0153uvre efficacement le CES, les entreprises doivent l&rsquo;int\u00e9grer dans leur strat\u00e9gie d&rsquo;exp\u00e9rience client. Il s&rsquo;agit non seulement de mesurer le CES, mais aussi de prendre des mesures concr\u00e8tes sur la base du retour d&rsquo;information re\u00e7u.<\/p>\n<h3 id=\"9\">Utiliser la technologie pour mesurer le CES<\/h3>\n<p>Les <a href=\"https:\/\/www.calabrio.com\/fr\/wfo\/workforce-management\/all-forecasts-are-wrong-tips-for-improving-accuracy\/\">plateformes modernes d&rsquo;exp\u00e9rience client<\/a>, telles que celles propos\u00e9es par Calabrio, peuvent automatiser la collecte et l&rsquo;analyse des donn\u00e9es CES. En tirant parti de la technologie, les entreprises peuvent obtenir des informations en temps r\u00e9el sur les interactions avec les clients et identifier les domaines \u00e0 am\u00e9liorer.<\/p>\n<h3 id=\"10\">Former les employ\u00e9s pour r\u00e9duire l&rsquo;effort du client<\/h3>\n<p>L&rsquo;engagement des employ\u00e9s joue un r\u00f4le crucial dans l&rsquo;exp\u00e9rience client. Les entreprises qui excellent dans l&rsquo;exp\u00e9rience client ont des employ\u00e9s 1,5 fois plus engag\u00e9s. La formation du personnel \u00e0 l&rsquo;identification et \u00e0 la r\u00e9solution des probl\u00e8mes des clients peut r\u00e9duire consid\u00e9rablement les efforts et am\u00e9liorer la satisfaction.<\/p>\n<h2 id=\"11\">FAQ sur le Customer Effort Score<\/h2>\n<h3 id=\"12\">Qu&rsquo;est-ce qu&rsquo;une bonne note d&rsquo;effort client ?<\/h3>\n<p>Une bonne note d&rsquo;effort client se situe g\u00e9n\u00e9ralement entre 1 et 3 sur une \u00e9chelle de 1 \u00e0 7, ce qui indique que les clients trouvent les interactions relativement faciles. Toutefois, le score id\u00e9al peut varier selon le secteur d&rsquo;activit\u00e9.<\/p>\n<h3 id=\"13\">Comment puis-je am\u00e9liorer mon CES ?<\/h3>\n<p>L&rsquo;am\u00e9lioration de votre CES passe par l&rsquo;analyse des <a href=\"https:\/\/www.calabrio.com\/fr\/wfo\/workforce-management\/make-the-most-of-your-wfm-forecasting-process\/\">r\u00e9actions des clients<\/a>, la rationalisation des processus et la formation des employ\u00e9s pour qu&rsquo;ils fournissent un service efficace. Mesurer r\u00e9guli\u00e8rement le CES permet d&rsquo;identifier les domaines \u00e0 am\u00e9liorer.<\/p>\n<h3 id=\"14\">Pourquoi le CES est-il important pour les entreprises ?<\/h3>\n<p>Le CES est important car il est en corr\u00e9lation directe avec la fid\u00e9lit\u00e9 et la r\u00e9tention des clients. Une exp\u00e9rience \u00e0 moindre effort se traduit par une plus grande satisfaction, ce qui encourage les clients \u00e0 revenir et \u00e0 recommander votre entreprise.<\/p>\n<h3 id=\"15\">En quoi le CES diff\u00e8re-t-il du NPS et du CSAT ?<\/h3>\n<p>Alors que le CES mesure l&rsquo;effort demand\u00e9 par les clients, le Net Promoter Score (NPS) \u00e9value la fid\u00e9lit\u00e9 des clients et la probabilit\u00e9 de les recommander, et le Customer Satisfaction Score (CSAT) \u00e9value la satisfaction globale \u00e0 l&rsquo;\u00e9gard d&rsquo;une interaction sp\u00e9cifique. Chaque indicateur fournit des informations uniques sur l&rsquo;exp\u00e9rience client.<\/p>\n<h3 id=\"16\">Le CES peut-il \u00eatre utilis\u00e9 dans toutes les industries ?<\/h3>\n<p>Oui, le CES peut s&rsquo;appliquer \u00e0 divers secteurs, notamment la vente au d\u00e9tail, le commerce \u00e9lectronique et les secteurs de services. L&rsquo;accent mis sur l&rsquo;effort du client en fait un outil polyvalent permettant d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience du client dans n&rsquo;importe quel contexte commercial.<\/p>\n<h2 id=\"17\">Conclusion<\/h2>\n<p>En conclusion, le Customer Effort Score est un indicateur essentiel pour comprendre et am\u00e9liorer l&rsquo;exp\u00e9rience client. En se concentrant sur la r\u00e9duction de l&rsquo;effort du client, les organisations peuvent am\u00e9liorer la fid\u00e9lit\u00e9, augmenter la r\u00e9tention et, en fin de compte, stimuler la croissance du chiffre d&rsquo;affaires. La mise en \u0153uvre efficace du CES n\u00e9cessite un engagement en faveur de l&rsquo;am\u00e9lioration continue et de l&rsquo;<a href=\"https:\/\/www.calabrio.com\/fr\/blog\/guide-des-previsions-pour-les-centres-de-contact-methodes-conseils-et-outils-pour-2025\/\">engagement des employ\u00e9s<\/a>, ce qui en fait un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie en mati\u00e8re d&rsquo;exp\u00e9rience client.<\/p>\n<h2>Faites l&rsquo;exp\u00e9rience de la facilit\u00e9 avec Calabrio<\/h2>\n<p class=\"byword_cta\">Comprendre votre Customer Effort Score n&rsquo;est qu&rsquo;un d\u00e9but. Avec Calabrio, vous pouvez prendre des mesures concr\u00e8tes pour simplifier les interactions avec les clients et am\u00e9liorer les performances de votre centre de contact. D\u00e9couvrez la puissance de transformation d&rsquo;une plateforme qui combine des capacit\u00e9s de niveau entreprise avec une interface intuitive. Rejoignez les rangs des organisations qui ont constat\u00e9 des am\u00e9liorations remarquables en termes d&rsquo;efficacit\u00e9 et de satisfaction des clients. <a href=\"https:\/\/www.calabrio.com\/fr\/reservez-une-demonstration\/\">R\u00e9servez une d\u00e9monstration d\u00e8s aujourd&rsquo;hui<\/a> et d\u00e9couvrez comment Calabrio peut \u00e9lever votre strat\u00e9gie d&rsquo;exp\u00e9rience client \u00e0 de nouveaux sommets.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t\n\t\t<div class=\"lg:mt-c\/xxl  lg:sticky lg:top-[20px] box-border self-start  blog_card [&#038;_*]:font-primary lg:w-[270px] px-[18px] xl:px-[44px] pt-[44px] rounded-[9px] items-center flex justify-center flex-col gap-[33px]\" style=\"background: url('https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/05\/Group-2085663949-1-1.webp') no-repeat center \/ cover\" \tdata-aos=\"fade-up\" >\n\t\t\t<h2 class=\"text-[25px] leading-[1.2em] text-center text-[#fff] m-0 font-medium  max-w-[230px]\">\n\t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> Avec   <\/span>\n\t\t\t\tCalabrio ONE,  \t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> vous le ferez :\t\t\t\t<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"wyswing\n\t\t\t\t\t\t[&#038;_*]:text-white\n\t\t\t\t\t\t[&#038;_ul]:flex [&#038;_ul]:flex-col lg:[&#038;_*]:text-[14px] xl:[&#038;_*]:text-[18px] [&#038;_ul]:items-center [&#038;_ul]:justify-center [&#038;_ul]:m-0 [&#038;_ul]:p-0 [&#038;_ul]:gap-[10px]\n\t\t\t\t\t\t[&#038;_ul]:list-disc \">\n\t\t\t\t\t<ul>\n<li>Impliquer les employ\u00e9s<\/li>\n<li>Activer les connaissances<\/li>\n<li>Enrichir l&rsquo;exp\u00e9rience client<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<a\t\tclass=\"btn-primary\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/reservez-une-demonstration\/\" title=\"R\u00e9servez une d\u00e9monstration\" aria-label=\"R\u00e9servez une d\u00e9monstration\" target=\"_blank\" \t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span class=\"button__text\">R\u00e9servez une d\u00e9monstration<\/span>\n\t<\/a>\n\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/05\/Product-Hero-2.webp\"\n\t\t\t\t\talt=\"Product-Hero-2\"\n\t\t\t\t\ttitle=\"Product-Hero-2\"\n\t\t\t\t\twidth=\"290\"\n\t\t\t\t\theight=\"137\"\n\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\tdecoding=\"async\" \/>\n\t\t\t\n\t\t<\/div>\n\n\n\t<\/div> \n<style>\n\t[data-theme-block-id=\"block_7b6920c54221ee991e3dbb4eeff0e916\"] {\n\t\t.featured-resources__wrapper {\n\t\t\tbackground-color: #FFFFFF;\n\t\t}\n\n\t\t.featured-resources__header {\n\t\t\tborder-color: #0C1C47;\n\t\t}\n\n\t\t.featured-resources__headline {\n\t\t\tcolor: #080F21;\n\t\t}\n\n\t\t.featured-resources__description {\n\t\t\tcolor: #344679;\n\t\t}\n\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t.featured-resources__wrapper {\n\t\t\t\tbackground-color: #FFFFFF;\n\t\t\t}\n\n\t\t\t.featured-resources__header {\n\t\t\t\tborder-color: #0C1C47;\n\t\t\t}\n\n\t\t\t.featured-resources__headline {\n\t\t\t\tcolor: #080F21;\n\t\t\t}\n\n\t\t\t.featured-resources__description {\n\t\t\t\tcolor: #344679;\n\t\t\t}\n\t\t}\n\t}\n<\/style>\n\n\t<section\n\t\tid=\"\"\n\t\tdata-aos=\"fade-up\"\n\t\tclass=\"overflow-hidden\"\n\t\tdata-theme-block-id=\"block_7b6920c54221ee991e3dbb4eeff0e916\"\n\t>\n\t\t<div\n\t\t\tclass=\"container featured-resources__wrapper flex flex-col py-l\/xxl overflow-hidden \">\n\t\t\t<div\n\t\t\t\tclass=\"featured-resources__header flex gap-c\/xl py-c\/l border-t-thick\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col flex-1 basis-0 gap-c\/m \">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"featured-resources__headline heading-small\">\n\t\t\t\t\t\tRessources connexes\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\tclass=\"z-0 block w-[calc(100vw)] -ml-page-margin custom-arrow-wrapper\t\t\t lg:w-full lg:-ml-0\">\n\t\t\t\n\t<section\n\tclass=\"swiper  !my-c\/l !m-0 swiper--navigation-rounded swiper--margin-left swiper--lg-hide-navigation\"\n\tdata-module=\"carousel-grid\"\n\tdata-swiper-options='{\"navigation\":{\"nextEl\":\".swiper-button-next\",\"prevEl\":\".swiper-button-prev\"},\"navCenteredImage\":true,\"slidesPerView\":1.247,\"spaceBetween\":16,\"slidesOffsetAfter\":16,\"breakpoints\":{\"744\":{\"slidesPerView\":2.12},\"1024\":{\"enabled\":false}}}'\n\tdata-aos=\"\"\n\tdata-aos-duration=\"\"\n\t>\n\t<div class=\"swiper-wrapper lg:!grid lg:grid-cols-3 gap-y-c\/l lg:gap-c\/l\">\n\t\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp 1136w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-300x190.webp 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-1024x649.webp 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-768x487.webp 768w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/rapport-2023-sur-letat-des-centres-de-contact\/\" aria-label=\"Rapport 2023 sur l&rsquo;\u00e9tat des centres de contact\">\n\t\t\t\t\tRapport 2023 sur l&rsquo;\u00e9tat des centres de contact\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">F\u00e9v. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/rapport-2023-sur-letat-des-centres-de-contact\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp 758w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-300x190.webp 300w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/2022-etat-du-centre-de-contact\/\" aria-label=\"2022 \u00c9tat du centre de contact\">\n\t\t\t\t\t2022 \u00c9tat du centre de contact\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">F\u00e9v. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/2022-etat-du-centre-de-contact\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1.webp 2048w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-300x200.webp 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-1024x683.webp 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-768x512.webp 768w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-1536x1024.webp 1536w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/AdobeStock_515329182-04-02-2026-19_00_13_795-2048x1365-1-1-600x400.webp 600w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t<div class=\"flex flex-row flex-wrap gap-c\/s\">\n\t\t\t<span class=\"tag body-small text-text-secondary-aa bg-background-secondary py-c\/xs px-c\/m w-max rounded-[4px]\">\n\t\t\tAnalytique\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/fr\/blog\/15-outils-essentiels-pour-les-centres-dappels-en-2025\/\" aria-label=\"15 outils essentiels pour les centres d&rsquo;appels en 2025\">\n\t\t\t\t\t15 outils essentiels pour les centres d&rsquo;appels en 2025\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">Mar. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/fr\/blog\/15-outils-essentiels-pour-les-centres-dappels-en-2025\/\" title=\"Lire la suite\" aria-label=\"Lire la suite\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Lire la suite<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive pr\u00e9c\u00e9dente du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Passer \u00e0 la diapositive suivante du carrousel<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_7b6920c54221ee991e3dbb4eeff0e916\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":366,"featured_media":0,"parent":34901,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-36445","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qu&#039;est-ce que le Customer Effort Score (CES) ? | Calabrio<\/title>\n<meta name=\"description\" content=\"Customer Effort Score (CES) : mesurez les frictions et r\u00e9duisez les \u00e9tapes pour augmenter la satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est-ce que le Customer Effort Score (CES) ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T04:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478745.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@calabrio\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/quest-ce-que-le-customer-effort-score-ces\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/quest-ce-que-le-customer-effort-score-ces\\\/\",\"name\":\"Qu'est-ce que le Customer Effort Score (CES) ? | Calabrio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-09-04T04:01:40+00:00\",\"dateModified\":\"2025-09-04T04:02:05+00:00\",\"description\":\"Customer Effort Score (CES) : mesurez les frictions et r\u00e9duisez les \u00e9tapes pour augmenter la satisfaction.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/quest-ce-que-le-customer-effort-score-ces\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/quest-ce-que-le-customer-effort-score-ces\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/quest-ce-que-le-customer-effort-score-ces\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaire des centres de contact\",\"item\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/glossaire-des-centres-de-contact\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Qu&#8217;est-ce que le Customer Effort Score (CES) ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"name\":\"Calabrio\",\"description\":\"Workforce Engagement Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\",\"name\":\"Calabrio\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"contentUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"width\":1360,\"height\":984,\"caption\":\"Calabrio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Calabrio\\\/312159772174664\",\"https:\\\/\\\/x.com\\\/calabrio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/calabrio\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu'est-ce que le Customer Effort Score (CES) ? | Calabrio","description":"Customer Effort Score (CES) : mesurez les frictions et r\u00e9duisez les \u00e9tapes pour augmenter la satisfaction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu'est-ce que le Customer Effort Score (CES) ?","og_url":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/","og_site_name":"Calabrio","article_publisher":"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","article_modified_time":"2025-09-04T04:02:05+00:00","og_image":[{"width":2040,"height":1476,"url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478745.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@calabrio","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/","url":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/","name":"Qu'est-ce que le Customer Effort Score (CES) ? | Calabrio","isPartOf":{"@id":"https:\/\/www.calabrio.com\/fr\/#website"},"datePublished":"2025-09-04T04:01:40+00:00","dateModified":"2025-09-04T04:02:05+00:00","description":"Customer Effort Score (CES) : mesurez les frictions et r\u00e9duisez les \u00e9tapes pour augmenter la satisfaction.","breadcrumb":{"@id":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/quest-ce-que-le-customer-effort-score-ces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.calabrio.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossaire des centres de contact","item":"https:\/\/www.calabrio.com\/fr\/glossaire-des-centres-de-contact\/"},{"@type":"ListItem","position":3,"name":"Qu&#8217;est-ce que le Customer Effort Score (CES) ?"}]},{"@type":"WebSite","@id":"https:\/\/www.calabrio.com\/fr\/#website","url":"https:\/\/www.calabrio.com\/fr\/","name":"Calabrio","description":"Workforce Engagement Management Software","publisher":{"@id":"https:\/\/www.calabrio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.calabrio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.calabrio.com\/fr\/#organization","name":"Calabrio","url":"https:\/\/www.calabrio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","contentUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","width":1360,"height":984,"caption":"Calabrio"},"image":{"@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","https:\/\/x.com\/calabrio","https:\/\/www.linkedin.com\/company\/calabrio"]}]}},"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/pages\/36445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/comments?post=36445"}],"version-history":[{"count":0,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/pages\/36445\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/pages\/34901"}],"wp:attachment":[{"href":"https:\/\/www.calabrio.com\/fr\/wp-json\/wp\/v2\/media?parent=36445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}