{"id":36025,"date":"2016-05-03T10:30:02","date_gmt":"2016-05-03T10:30:02","guid":{"rendered":"https:\/\/www.calabrio.com\/fr\/blog\/3-facons-dont-lanalyse-integree-peut-resoudre-votre-cauchemar-en-matiere-de-donnees-2\/"},"modified":"2025-09-02T05:59:59","modified_gmt":"2025-09-02T05:59:59","slug":"3-facons-dont-lanalyse-integree-peut-resoudre-votre-cauchemar-en-matiere-de-donnees-2","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/fr\/blog\/3-facons-dont-lanalyse-integree-peut-resoudre-votre-cauchemar-en-matiere-de-donnees-2\/","title":{"rendered":"3 fa\u00e7ons dont l&rsquo;analyse int\u00e9gr\u00e9e peut r\u00e9soudre votre cauchemar en mati\u00e8re de donn\u00e9es"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_efeb6555440b2bbff20db4d8857cd974\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Analytique <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">3 fa\u00e7ons dont l&rsquo;analyse int\u00e9gr\u00e9e peut r\u00e9soudre votre cauchemar en mati\u00e8re de donn\u00e9es<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_efeb6555440b2bbff20db4d8857cd974\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fblog%2F3-facons-dont-lanalyse-integree-peut-resoudre-votre-cauchemar-en-matiere-de-donnees-2%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fblog%2F3-facons-dont-lanalyse-integree-peut-resoudre-votre-cauchemar-en-matiere-de-donnees-2%2F&#038;text=3 fa\u00e7ons dont l&rsquo;analyse int\u00e9gr\u00e9e peut r\u00e9soudre votre cauchemar en mati\u00e8re de donn\u00e9es\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Lorsqu&rsquo;il s&rsquo;agit d&rsquo;am\u00e9liorer l&rsquo;efficacit\u00e9 des op\u00e9rations, la plupart des dirigeants savent qu&rsquo;ils doivent exploiter les donn\u00e9es pour identifier les domaines \u00e0 am\u00e9liorer. La collecte et le stockage des donn\u00e9es sont g\u00e9rables, mais les cadres peuvent facilement se retrouver avec une montagne d&rsquo;informations et plus de questions que de r\u00e9ponses. Comment passer de la phase de collecte \u00e0 l&rsquo;extraction d&rsquo;informations et \u00e0 la cr\u00e9ation d&rsquo;une valeur r\u00e9elle pour l&rsquo;entreprise ?<\/p>\n<p>L&rsquo;une des options consiste \u00e0 engager une \u00e9quipe de data scientists hautement qualifi\u00e9s pour fouiller les donn\u00e9es. Bien que cette m\u00e9thode puisse donner de bons r\u00e9sultats, elle est \u00e9galement tr\u00e8s co\u00fbteuse et peut ne pas \u00eatre tr\u00e8s r\u00e9aliste pour les petites entreprises. L&rsquo;autre option consiste \u00e0 s&rsquo;associer \u00e0 un fournisseur de technologie qui dispose \u00e0 la fois du personnel et de la puissance technique n\u00e9cessaires pour effectuer des analyses de donn\u00e9es int\u00e9gr\u00e9es et en tirer des enseignements pour vous, comme Calabrio le fait pour ses clients.<\/p>\n<h2>Si vous \u00eates au milieu d&rsquo;un d\u00e9luge de donn\u00e9es, voici comment l&rsquo;analyse int\u00e9gr\u00e9e peut vous aider :<\/h2>\n<ol>\n<li><strong>Data Mart :<\/strong><br \/>Plus les canaux de collecte des donn\u00e9es clients sont nombreux, plus il faut de temps pour agr\u00e9ger les donn\u00e9es et les consid\u00e9rer comme un tout. L&rsquo;un des avantages de l&rsquo;utilisation de l&rsquo;analyse int\u00e9gr\u00e9e pour avoir une vue d&rsquo;ensemble est le concept de martingale de donn\u00e9es. Surnomm\u00e9e la \u00ab\u00a0cuisine gonflable\u00a0\u00bb par notre \u00e9quipe d&rsquo;analystes, la technologie de datamart de Calabrio est pr\u00eate \u00e0 l&#8217;emploi, d\u00e8s sa sortie de la bo\u00eete. En l&rsquo;espace de deux semaines environ, les entreprises sont en mesure d&rsquo;int\u00e9grer les donn\u00e9es de tous leurs syst\u00e8mes et de commencer \u00e0 en tirer des enseignements, ce qui contraste fortement avec les mois qu&rsquo;il aurait fallu pour trouver et former la bonne \u00e9quipe ou pour superposer des logiciels d&rsquo;analyse encombrants. Au contraire, l&rsquo;installation rapide du data mart signifie moins d&rsquo;occasions manqu\u00e9es de commencer \u00e0 donner un sens \u00e0 cette montagne de donn\u00e9es.<\/li>\n<li><strong>Visualisation des donn\u00e9es :<\/strong><br \/>Gr\u00e2ce \u00e0 l&rsquo;analyse int\u00e9gr\u00e9e, les cadres de l&rsquo;ensemble de l&rsquo;organisation &#8211; des relations avec la client\u00e8le aux ressources humaines &#8211; peuvent acc\u00e9der \u00e0 des informations sur les personnes et les produits d&rsquo;une mani\u00e8re in\u00e9dite. Prenons l&rsquo;exemple d&rsquo;un responsable de centre de contact qui s&rsquo;interroge sur les performances d&rsquo;un agent particulier. Dans une situation normale, le responsable devrait soumettre une demande informatique, attendre qu&rsquo;une requ\u00eate personnalis\u00e9e soit \u00e9labor\u00e9e, puis attendre \u00e0 nouveau que l&rsquo;information revienne. Avec les analyses int\u00e9gr\u00e9es, il peut simplement taper le num\u00e9ro de l&rsquo;agent et voir tout ce qui se passe, du nombre d&rsquo;appels pris par cette personne au cours de la derni\u00e8re heure aux types de ressources ouvertes sur son bureau pendant les appels.<\/li>\n<li><strong>Intelligence pr\u00e9dictive :<\/strong><br \/>Un autre avantage majeur de la saisie et du traitement de toutes les donn\u00e9es d&rsquo;une organisation en un seul endroit est la possibilit\u00e9 de commencer \u00e0 identifier des mod\u00e8les importants. Qu&rsquo;il s&rsquo;agisse de reconna\u00eetre certains mots prononc\u00e9s par des clients m\u00e9contents ou des dur\u00e9es d&rsquo;appel qui se traduisent par une performance \u00e9lev\u00e9e des agents, les donn\u00e9es int\u00e9gr\u00e9es peuvent \u00eatre utilis\u00e9es pour pr\u00e9voir les r\u00e9ponses \u00e0 un grand nombre de questions commerciales.Mieux encore, plus une organisation peut collecter et analyser de donn\u00e9es au fil du temps, plus elle peut pr\u00e9voir les r\u00e9sultats et prendre des mesures pr\u00e9ventives pour anticiper les r\u00e9sultats n\u00e9gatifs <em>avant qu&rsquo;<\/em> ils <em>ne<\/em> se produisent.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.calabrio.com\/fr\/produits\/analyse-des-interactions\/\">Apprenez-en plus sur la fa\u00e7on de mettre vos donn\u00e9es clients \u00e0 votre service.<\/a><\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"blog-languages":[],"class_list":["post-36025","post","type-post","status-publish","format-standard","hentry","category-analytics-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 fa\u00e7ons dont l&#039;analyse int\u00e9gr\u00e9e peut r\u00e9soudre votre cauchemar en mati\u00e8re de donn\u00e9es | Calabrio<\/title>\n<meta name=\"description\" content=\"L&#039;analyse int\u00e9gr\u00e9e des clients peut vous aider \u00e0 tirer le meilleur parti des donn\u00e9es de votre centre de contact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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