{"id":36027,"date":"2015-12-04T12:56:08","date_gmt":"2015-12-04T12:56:08","guid":{"rendered":"https:\/\/www.calabrio.com\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\/"},"modified":"2025-10-08T06:33:40","modified_gmt":"2025-10-08T06:33:40","slug":"six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/fr\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\/","title":{"rendered":"Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&rsquo;engagement des employ\u00e9s &#8211; TELUS International Guest Blog"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_566343a33d118ae3fcd22e032335e037\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Analytique <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&rsquo;engagement des employ\u00e9s &#8211; TELUS International Guest Blog<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_566343a33d118ae3fcd22e032335e037\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fsix-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fsix-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog%2F&#038;text=Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&rsquo;engagement des employ\u00e9s &#8211; 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Des conseils pratiques ont \u00e9t\u00e9 partag\u00e9s, bas\u00e9s sur nos propres exp\u00e9riences d&rsquo;entreprise, sur la fa\u00e7on de communiquer avec la g\u00e9n\u00e9ration Y et de l&rsquo;engager.  <a href=\"https:\/\/info.telusinternational-europe.com\/webinar-telus-teleopti-generation-spoiled-how-to-handle\" target=\"_blank\" rel=\"noopener noreferrer\">Webinar ici.<\/a><\/p>\n<p>La responsabilit\u00e9 sociale des entreprises (RSE) peut \u00eatre utilis\u00e9e pour contribuer au maintien d&rsquo;un niveau \u00e9lev\u00e9 d&rsquo;engagement parmi les talents de la g\u00e9n\u00e9ration Y. Pourquoi la RSE est-elle si bien per\u00e7ue par la g\u00e9n\u00e9ration Y ? La g\u00e9n\u00e9ration Y est consid\u00e9r\u00e9e comme plus attentive aux autres, plus orient\u00e9e vers la communaut\u00e9 et plus engag\u00e9e politiquement au niveau personnel que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes. Ils sont motiv\u00e9s pour trouver un but \u00e0 leur carri\u00e8re et avoir un impact pour changer le monde (sur le plan social et environnemental).<\/p>\n<p>Par rapport aux g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes, pour un employ\u00e9 de la g\u00e9n\u00e9ration Y, un emploi ne consiste pas seulement \u00e0 gagner un salaire, mais surtout \u00e0 capter le c\u0153ur et l&rsquo;esprit de la g\u00e9n\u00e9ration Y et \u00e0 refl\u00e9ter ses valeurs personnelles, ses d\u00e9sirs et ses croyances. Chez <a href=\"https:\/\/telusinternational-europe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TELUS International<\/a>, les employ\u00e9s de la g\u00e9n\u00e9ration Y veulent avoir la possibilit\u00e9 de contribuer \u00e0 la vie de leur communaut\u00e9. Lorsque nous leur permettons de le faire, ce qui renforce leur fiert\u00e9 personnelle et professionnelle, nous sommes r\u00e9compens\u00e9s par un engagement et une loyaut\u00e9 continus. Cela nous permet d&rsquo;innover en mati\u00e8re d&rsquo;exp\u00e9rience client, ce dont nous sommes si fiers.<\/p>\n<p><strong>Six conseils pratiques pour d\u00e9velopper la RSE dans votre organisation :<\/strong><\/p>\n<p><strong>#1 : La RSE commence \u00e0 l&rsquo;int\u00e9rieur de l&rsquo;entreprise<\/strong> &#8211; Une condition pr\u00e9alable \u00e0 toute initiative de RSE est que les entreprises se soucient r\u00e9ellement de leur propre personnel. Quel que soit le sc\u00e9nario, il est important que les employ\u00e9s voient leurs besoins satisfaits avant d&rsquo;\u00eatre appel\u00e9s \u00e0 aider l&rsquo;organisation dans ses initiatives de RSE. Le traitement des employ\u00e9s est un indicateur fort de l&rsquo;engagement d&rsquo;une entreprise en mati\u00e8re de RSE !<\/p>\n<p><strong>#2 : Int\u00e9grer la RSE dans la proposition de valeur<\/strong> &#8211; Les entreprises orient\u00e9es vers la RSE vont plus loin et int\u00e8grent leur philosophie de RSE dans leur proposition de valeur. Chez TELUS International, une culture d&rsquo;entraide est l&rsquo;une des valeurs de notre marque. Ici, les programmes de RSE sont une extension des valeurs de notre entreprise et cr\u00e9ent un lien fort entre les membres de l&rsquo;\u00e9quipe. Elle fait partie int\u00e9grante de notre activit\u00e9 et d\u00e9finit notre identit\u00e9 en tant qu&rsquo;organisation.<\/p>\n<p>#<strong>3 : La RSE doit avoir un impact \u00e0 long terme<\/strong> &#8211; La cr\u00e9dibilit\u00e9 de la RSE d\u00e9pend des r\u00e9sultats, et non de la rh\u00e9torique, de sorte que l&rsquo;impact sur les communaut\u00e9s doit \u00eatre mesur\u00e9 et visible. C&rsquo;est essentiel ! Tout \u00e9v\u00e9nement de RSE doit apporter une r\u00e9elle diff\u00e9rence dans la vie des personnes que vous aidez, en particulier lorsque les employ\u00e9s se portent volontaires. Si le travail effectu\u00e9 n&rsquo;est pas tr\u00e8s utile, vous vous en rendrez compte imm\u00e9diatement ; au lieu d&rsquo;impliquer les employ\u00e9s, vous finirez par les repousser.<\/p>\n<p>En outre, les actions de RSE ne doivent pas \u00eatre ponctuelles, mais planifi\u00e9es de mani\u00e8re \u00e0 avoir un impact \u00e0 long terme sur les b\u00e9n\u00e9ficiaires. Cette ann\u00e9e, par exemple, les Journ\u00e9es des dons de TELUS \u00e0 Bucarest se sont d\u00e9roul\u00e9es au m\u00eame endroit que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente : une \u00e9cole pour enfants sans abri. N&rsquo;oubliez pas les communaut\u00e9s qui suivront. La continuit\u00e9 est essentielle.<\/p>\n<p><strong>#4 : Tout le personnel doit \u00eatre impliqu\u00e9 &#8211;<\/strong>Pour r\u00e9ussir, tout le personnel &#8211; des agents aux cadres &#8211; doit \u00eatre impliqu\u00e9. Notre pr\u00e9sident, Jeff Puritt, participe \u00e0 chaque Journ\u00e9e de la g\u00e9n\u00e9rosit\u00e9 de TELUS dans le monde entier : de l&rsquo;Am\u00e9rique du Nord \u00e0 l&rsquo;Am\u00e9rique centrale, de l&rsquo;Asie \u00e0 l&rsquo;Europe, il fait du b\u00e9n\u00e9volat \u00e0 chaque \u00e9v\u00e9nement. Lui-m\u00eame et d&rsquo;autres cadres participent, comme tous les autres b\u00e9n\u00e9voles.<\/p>\n<p>#<strong>5 : Offrir une bonne vari\u00e9t\u00e9 de programmes de RSE &#8211;<\/strong>Les gens sont sensibles \u00e0 diff\u00e9rentes nobles causes. Certains veulent aider les orphelins, d&rsquo;autres veulent donner leur sang. Impliquez votre organisation dans diff\u00e9rents programmes de RSE afin de servir diverses causes nobles.<\/p>\n<p>#<strong>6 : <\/strong><strong>La RSE <\/strong><strong>doit venir du c\u0153ur &#8211; <\/strong>Pour que l&rsquo;engagement en faveur de la RSE soit couronn\u00e9 de succ\u00e8s, il faut du c\u0153ur et de la sinc\u00e9rit\u00e9. Sinon, il ne sert \u00e0 rien de le faire car il est vite compris lorsqu&rsquo;il n&rsquo;est pas authentique, ce qui est le moyen le plus s\u00fbr d&rsquo;\u00e9chouer.<\/p>\n<p>En conclusion, les employ\u00e9s profond\u00e9ment engag\u00e9s dans la RSE d\u00e9passeront les attentes. Ils ont un sentiment d&rsquo;appartenance \u00e9lev\u00e9 et un lien plus fort avec l&rsquo;entreprise et sa marque. La RSE se traduit par une satisfaction au travail, des niveaux d&rsquo;engagement plus \u00e9lev\u00e9s et une r\u00e9duction de la rotation du personnel, ce qui en fait un cercle vertueux.<\/p>\n<\/div>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":297,"featured_media":6001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[36],"tags":[],"blog-languages":[],"class_list":["post-36027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&#039;engagement des employ\u00e9s - TELUS International Guest Blog | Calabrio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment int\u00e9grer des initiatives RSE dans votre centre de contact et motiver vos \u00e9quipes pour un impact positif sur le service client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/fr\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&#039;engagement des employ\u00e9s - TELUS International Guest Blog | Calabrio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/fr\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-04T12:56:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T06:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2015\/12\/photo-1484335629320-0e089b87a106.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"958\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gr\u00e9goire Vigroux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&#039;engagement des employ\u00e9s - TELUS International Guest Blog\" \/>\n<meta name=\"twitter:creator\" content=\"@calabrio\" \/>\n<meta name=\"twitter:site\" content=\"@calabrio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gr\u00e9goire Vigroux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/six-facons-de-faire-des-programmes-de-rse-un-facteur-cle-de-lengagement-des-employes-telus-international-guest-blog\\\/\"},\"author\":{\"name\":\"Gr\u00e9goire Vigroux\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/person\\\/61654d598c4a15d169ac6e41185f40c5\"},\"headline\":\"Six fa\u00e7ons de faire des programmes de RSE un facteur cl\u00e9 de l&rsquo;engagement des employ\u00e9s &#8211; 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