{"id":7409,"date":"2015-11-19T16:34:51","date_gmt":"2015-11-19T16:34:51","guid":{"rendered":"https:\/\/www.calabrio.com\/les-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client\/"},"modified":"2025-05-14T05:58:57","modified_gmt":"2025-05-14T05:58:57","slug":"les-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/fr\/blog\/les-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client\/","title":{"rendered":"Les 8 meilleures raisons de catalyser votre strat\u00e9gie d&rsquo;entreprise ax\u00e9e sur le client"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_2bd985da66378919d48bc62f30647e59\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Nouvelles de Calabrio <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Les 8 meilleures raisons de catalyser votre strat\u00e9gie d&rsquo;entreprise ax\u00e9e sur le client<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_2bd985da66378919d48bc62f30647e59\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fblog%2Fles-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fblog%2Fles-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client%2F&#038;text=Les 8 meilleures raisons de catalyser votre strat\u00e9gie d&rsquo;entreprise ax\u00e9e sur le client\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Ffr%2Fblog%2Fles-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"group-anchor-2\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><h2>Calabrio se d\u00e9veloppe<\/h2>\n<p>Bien s\u00fbr, nous avons un parti pris, mais notre conviction que Calabrio ONE est la technologie d&rsquo;engagement client et d&rsquo;analyse la plus innovante et la plus visionnaire disponible aujourd&rsquo;hui repose sur huit raisons solides. Plus de 4 000 clients \u00e0 travers le monde sont d&rsquo;accord, et ils int\u00e8grent leurs solutions \u00e0 un taux quatre fois sup\u00e9rieur \u00e0 la moyenne du secteur. <\/p>\n<p>Vous vous demandez ce qu&rsquo;ils savent que vous ne savez peut-\u00eatre pas ?<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Voici les huit principales raisons pour lesquelles vous devriez rejoindre la communaut\u00e9 croissante d&rsquo;utilisateurs de Calabrio, qui se concentre sur les strat\u00e9gies d&rsquo;entreprise ax\u00e9es sur le client :<\/h3>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li><strong>Le tableau complet.<\/strong>  Si votre solution d&rsquo;engagement client et d&rsquo;analyse ne peut pas capturer chaque interaction, vous vous retrouvez avec une image incompl\u00e8te de votre centre de contact. Cela cr\u00e9e un puzzle qui peut ou non \u00eatre r\u00e9solu. <\/li>\n<li><strong>Une interface unique et unifi\u00e9e.  <\/strong>L&rsquo;int\u00e9gration des technologies d&rsquo;engagement et d&rsquo;analyse des clients n&rsquo;est certainement pas nouvelle, mais jusqu&rsquo;\u00e0 pr\u00e9sent, elle a \u00e9t\u00e9 principalement d\u00e9finie comme des produits disparates qui s&rsquo;ajoutent mais qui ont un aspect et une sensation diff\u00e9rents. Calabrio ONE a \u00e9t\u00e9 con\u00e7u d\u00e8s le d\u00e9part pour garantir une exp\u00e9rience utilisateur coh\u00e9rente et unifi\u00e9e. <\/li>\n<li><strong>Co\u00fbt total de possession.  <\/strong>Les analystes estiment que le co\u00fbt total de possession des outils d&rsquo;engagement et d&rsquo;analyse des clients peut \u00eatre r\u00e9duit de 20 % sur cinq ans lorsqu&rsquo;ils sont int\u00e9gr\u00e9s les uns aux autres.<\/li>\n<li><strong>Mat\u00e9riel pris en otage.  <\/strong>Bien qu&rsquo;un ACD soit au c\u0153ur de tout centre de contact, notre suite innovante d&rsquo;engagement client et d&rsquo;analyse n&rsquo;est pas li\u00e9e \u00e0 un mat\u00e9riel sp\u00e9cifique.<\/li>\n<li><strong>Acc\u00e8s aux analyses.  <\/strong>Les centres de contact sont aujourd&rsquo;hui capables de collecter plus de donn\u00e9es que jamais auparavant. Les analyses int\u00e9gr\u00e9es collectent les informations dont vous avez besoin pour mieux servir les clients : une interface utilisateur simple, moderne et propre permet aux personnes d&rsquo;acc\u00e9der aux bonnes informations au bon moment afin de g\u00e9n\u00e9rer des revenus \u00e0 chaque interaction avec le client. (Pour en savoir plus, lisez notre <a href=\"https:\/\/www.calabrio.com\/wfo\/customer-interaction-analytics\/\">guide complet sur l&rsquo;analyse des interactions avec les clients<\/a>).  <\/li>\n<li><strong>Vision d&rsquo;entreprise.  <\/strong>Il n&rsquo;est pas farfelu de voir les technologies d&rsquo;engagement et d&rsquo;analyse des clients du futur \u00eatre int\u00e9gr\u00e9es \u00e0 un CRM et m\u00eame \u00e0 un ERP. Le contenu des clients dans un syst\u00e8me doit conduire aux conversations enregistr\u00e9es dans l&rsquo;autre syst\u00e8me, simplement et facilement.<\/li>\n<li><strong>Une simplicit\u00e9 innovante.  <\/strong>L&rsquo;architecture moderne des logiciels d&rsquo;aujourd&rsquo;hui permet des mises \u00e0 jour coh\u00e9rentes et fiables, ainsi qu&rsquo;une innovation continue de la part des fournisseurs. Elle s&rsquo;articule autour des personnes &#8211; et non de la technologie &#8211; ce qui permet une collaboration dans l&rsquo;ensemble de l&rsquo;\u00e9cosyst\u00e8me informatique d&rsquo;une organisation. <\/li>\n<li><strong>Service.  <\/strong>Lorsque vous avez des questions ou besoin d&rsquo;aide, obtenez-vous des r\u00e9ponses ? Lorsque vous contactez votre fournisseur, avez-vous affaire \u00e0 des humains ou \u00e0 des SVI ? Vos demandes de produits sont-elles entendues ? Est-il temps d&rsquo;avoir un fournisseur qui vous \u00e9coute ?   <\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Chaque interaction avec le client est une opportunit\u00e9 de croissance, et cela commence avec l&rsquo;\u00e9tat d&rsquo;esprit de Calabrio. <a href=\"https:\/\/www.calabrio.com\/fr\/blog\/calabrio-en-un-mot\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9couvrez<\/a> pourquoi notre \u00e9quipe aime travailler ici.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":237,"featured_media":7410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[186],"tags":[188,192],"blog-languages":[],"class_list":["post-7409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-de-calabrio","tag-analyse-de-la-clientele","tag-lexperience-du-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les 8 meilleures raisons de catalyser votre strat\u00e9gie d&#039;entreprise ax\u00e9e sur le client | Calabrio<\/title>\n<meta name=\"description\" content=\"Calabrio ONE est la technologie d&#039;engagement et d&#039;analyse des clients la plus innovante et la plus visionnaire disponible aujourd&#039;hui.|Calabrio ONE est la technologie d&#039;engagement et d&#039;analyse des clients la plus innovante et la plus visionnaire disponible aujourd&#039;hui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/blog\/les-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 8 meilleures raisons de catalyser votre strat\u00e9gie d&#039;entreprise ax\u00e9e sur le client\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/blog\/les-8-meilleures-raisons-de-catalyser-votre-strategie-dentreprise-axee-sur-le-client\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" 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