Industry Insiders—Innovative Insights
Forward-thinking peers on the future of customer experience and the contact center
The transformation of the modern, multi-channel contact center—from a necessary cost center to the hub of customer experience and an essential driver of business success—continues accelerating, fueled by rapidly evolving customer expectations and technological innovations. Keeping pace with this transformation remains challenging, even for the most customer-centric organizations. How do you separate fleeting fads from true trends? Where should you invest—which technologies and which strategies—in order to deliver a next-generation customer experience? What should your contact center be focused on today—in order to protect and promote your business’ success tomorrow?
To help you answer these tough questions, we asked some of the top experts, innovative thinkers and opinion leaders in the contact center and customer experience industry for their thoughts. Here’s what they had to say about the future of CX and the contact center:
THE CX REVOLUTION HAS JUST BEGUN
CUSTOMER EXPECTATIONS DRIVE THE BIGGEST TRENDS IN CX
No huge surprise here: The continued evolution and elevation of customer expectations will shape the biggest trends and most critical focus points for tomorrow’s leading CX brands and top-performing contact centers.
ARTIFICIAL INTELLIGENCE (AI) MAKES THE CONTACT CENTER SMARTER, FASTER—BETTER
Perhaps no technological innovation holds more potential to revolutionize CX than artificial intelligence (AI). With all the buzz around artificial intelligence (AI) in the contact center, we asked our experts to cut through the hype and give honest predictions on how AI will transform the contact center in the next few years.
“AI isn’t magic. It is a highly sophisticated set of technologies and applications that can be used to improve and optimize the performance of customer service departments and contact centers. There are dozens of AI technologies available today, but the 3 that are at the core of service are NLU/NLP/NLG, real-time analytics and machine learning. In the next 10 – 15 years, companies will find many more uses for AI, and it is going to help revolutionize the service world.”
– Donna Fluss, CEO, DMG Consulting LLC
THERE’S NO REPLACING THE HUMAN TOUCH
While most of the trends focus on how technologies will transform the contact center, almost all of our experts stressed that live, human agents will remain critical to an exceptional CX—and that the most successful organizations will use automation, self-service and AI-driven capabilities to support and enhance their agents’ human-to-human interactions.
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SAGE ADVICE ON THE ROAD AHEAD
The CX revolution puts the modern contact center in the center of a customer-centric strategy for business growth. But in this elevated role, contact centers face more pressure—and more complex challenges—than ever. We asked our experts for their parting wisdom on managing the ever-evolving road toward delivering next-generation CX.
Are You Listening? The Truth About What Customers Want in a Digital World
“Technology for technology’s sake will ruin a company’s customer experience. Remember: Technology is just a tool to help deliver an amazing experience—not the holy grail; not a magic bullet.”
– James Dodkins, Founder, Rockstar CX
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