{"id":36444,"date":"2025-09-04T03:59:56","date_gmt":"2025-09-04T03:59:56","guid":{"rendered":"https:\/\/www.calabrio.com\/contact-center-woordenlijst\/wat-is-klantverloop\/"},"modified":"2025-09-04T04:00:56","modified_gmt":"2025-09-04T04:00:56","slug":"wat-is-klantverloop","status":"publish","type":"page","link":"https:\/\/www.calabrio.com\/nl\/contact-center-woordenlijst\/wat-is-klantverloop\/","title":{"rendered":"Wat is klantverloop?"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_d59fa27a892a37e8df64ffd09832e4f8\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Wat is klantverloop?<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_d59fa27a892a37e8df64ffd09832e4f8\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t<div class=\"toc  relative lg:sticky lg:top-[-30px] flex flex-col lg:py-c\/xxl gap-c\/l w-full h-max lg:w-[282px]\"  data-aos=\"fade-up\">\n\t\t\t<button\n\t\t\t\tclass=\"py-c\/s body-small text-text-secondary-aa text-start js-jump-ahead hover:text-brand-red\">\n\t\t\t\tJump ahead\n\t\t\t<\/button>\n\t\t\t<ul\n\t\t\t\tclass=\"flex flex-col gap-c\/m pb-c\/l border-b-thin border-stroke-tertiary js-dynamic-nav outer_nav\"><\/ul>\n\t\t\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fcontact-center-woordenlijst%2Fwat-is-klantverloop%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fcontact-center-woordenlijst%2Fwat-is-klantverloop%2F&#038;text=Wat is klantverloop?\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fcontact-center-woordenlijst%2Fwat-is-klantverloop%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"flex items-center gap-c\/s pt-c\/m pr-c\/m pb-c\/m pl-c\/l border-thin border-stroke-tertiary\">\n\t\t\t<div class=\"grow\">\n\t\t\t\t\t\t\t\t\t<p class=\"body-medium font-medium\">Een demo boeken<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg--small text-text-tertiary-aa\">\n\t\t\t\t\t\t<p>Laten we beginnen<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/calsandbox.wpengine.com\/book-a-demo\/\"\n\t\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s bg-background-secondary rounded-max text-icon-highlight hover:bg-background-ui-action hover:text-white\"\n\t\t\t\t\taria-label=\"Een demo boeken\"\n\t\t\t\t>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Customer churn, ook wel klantverloop genoemd, is de snelheid waarmee klanten stoppen met zaken doen met een bedrijf. Inzicht in en beheer van churn is cruciaal voor bedrijven die een stabiele inkomstenstroom willen behouden en langdurige klantrelaties willen onderhouden.<\/p>\n<h2 id=\"2\">Klantverloop begrijpen<\/h2>\n<p>Klantverloop is een belangrijke maatstaf voor bedrijven, vooral bij abonnementsmodellen. Het weerspiegelt het percentage klanten die hun service gedurende een bepaalde periode stopzetten. Hoge opzegpercentages kunnen wijzen op onderliggende problemen binnen een bedrijf, zoals een slechte <a href=\"https:\/\/www.calabrio.com\/nl\/wfo\/contact-center-reporting\/guest-blog-one-of-the-biggest-contact-centre-challenges-and-how-to-fix-it\/\">klantenservice<\/a> of een ontoereikend productaanbod.<\/p>\n<h3 id=\"3\">Typen klantverloop<\/h3>\n<p>Churn kan worden onderverdeeld in twee hoofdtypen: vrijwillig en onvrijwillig. Vrijwillige opzegging treedt op wanneer klanten ervoor kiezen om weg te gaan, vaak uit ontevredenheid of betere alternatieven. Onvrijwillige churn, aan de andere kant, treedt op wanneer klanten niet in staat zijn om hun service voort te zetten als gevolg van factoren zoals mislukte betalingen of accountproblemen.<\/p>\n<h3 id=\"4\">Klantverloop meten<\/h3>\n<p>Om churn effectief te beheren, moeten bedrijven het eerst nauwkeurig meten. De churn rate wordt meestal berekend met de formule:<\/p>\n<pre><code>Churn Rate = (Customers Lost During Period) \/ (Total Customers at Start of Period) * 100<\/code><\/pre>\n<p>Deze metriek geeft inzicht in <a href=\"https:\/\/www.calabrio.com\/nl\/wfo\/contact-center-reporting\/how-to-beat-agent-attrition\/\">klantbehoud<\/a> en kan helpen trends in de loop van de tijd te identificeren.<\/p>\n<h2 id=\"5\">De financi\u00eble impact van klantenverloop<\/h2>\n<p>Klantverloop heeft een grote financi\u00eble impact op bedrijven. Volgens recente statistieken kost klantverloop Amerikaanse bedrijven jaarlijks maar liefst 136 miljard dollar. Dit cijfer onderstreept het belang van effectieve retentiestrategie\u00ebn.<\/p>\n<h3 id=\"6\">Kosten voor het werven van nieuwe klanten<\/h3>\n<p>Er wordt vaak gezegd dat het werven van een nieuwe klant vijf keer meer kan kosten dan het behouden van een bestaande klant. Dit onderstreept de noodzaak voor bedrijven om zich te richten op strategie\u00ebn voor klantbehoud om churn te minimaliseren en de winstgevendheid te maximaliseren.<\/p>\n<h3 id=\"7\">Winstgevendheid en churnreductie<\/h3>\n<p>Onderzoek toont aan dat het terugdringen van churn met slechts 5% kan leiden tot een winststijging van 25% tot 95%. Dit aanzienlijke winstpotentieel onderstreept het belang van investeringen in initiatieven voor klantenbinding.<\/p>\n<h2 id=\"8\">Strategie\u00ebn om klantverloop te verminderen<\/h2>\n<p>Het implementeren van effectieve strategie\u00ebn om het aantal terugkerende klanten te verminderen is essentieel voor het behoud van een gezond bedrijf. Bedrijven met volwassen <a href=\"https:\/\/www.calabrio.com\/nl\/wfo\/workforce-management\/reducing-agent-turnover-advice\/\">programma&#8217;s voor klantensucces<\/a> behalen 12% hogere omzetgroei en 19% hogere brutomarges in vergelijking met bedrijven zonder formele initiatieven voor klantensucces.<\/p>\n<h3 id=\"9\">Klantervaring verbeteren<\/h3>\n<p>Een van de meest effectieve manieren om churn te verminderen is door de klantervaring te verbeteren. Studies tonen aan dat het verbeteren van klantervaringen churn met bijna 15% kan verlagen en winpercentages met bijna 40% kan verhogen. Dit kan worden bereikt door persoonlijke communicatie, tijdige ondersteuning en proactieve betrokkenheid.<\/p>\n<h3 id=\"10\">Investeren in programma&#8217;s voor klantensucces<\/h3>\n<p>Investeren in programma&#8217;s voor succes bij de klant kan de retentiegraad aanzienlijk be\u00efnvloeden. Bedrijven die prioriteit geven aan klantsucces zien het opzegpercentage met 20% dalen. Deze programma&#8217;s zijn erop gericht om ervoor te zorgen dat klanten de gewenste resultaten behalen tijdens het gebruik van het product of de dienst.<\/p>\n<h2 id=\"11\">Inzichten uit de sector over klantenbinding<\/h2>\n<p>Verschillende industrie\u00ebn ervaren verschillende niveaus van klantenbinding. Zo hebben media en professionele diensten met 84% de hoogste retentiepercentages. Inzicht in deze benchmarks voor de sector kan bedrijven helpen realistische retentiedoelen te stellen.<\/p>\n<h3 id=\"12\">Klantloyaliteit en herhalingsaankopen<\/h3>\n<p>Loyale klanten zijn van onschatbare waarde voor een bedrijf. Ze zijn vijf keer meer geneigd om herhalingsaankopen te doen en vier keer meer geneigd om je merk door te verwijzen naar anderen. Deze loyaliteit kan churn aanzienlijk verminderen en de algehele winstgevendheid verbeteren.<\/p>\n<h3 id=\"13\">Feedback van klanten aanpakken<\/h3>\n<p>Het actief zoeken naar en aanpakken van feedback van klanten is cruciaal voor het terugdringen van churn. Door de pijnpunten van klanten te begrijpen en de nodige aanpassingen te doen, kunnen bedrijven hun tevredenheid en retentie verbeteren.<\/p>\n<h2 id=\"14\">Veelgestelde vragen over klantverloop<\/h2>\n<h3 id=\"15\">Wat is een goed opzegpercentage?<\/h3>\n<p>Een goed opzegpercentage verschilt per branche, maar over het algemeen wordt een opzegpercentage van 5% of lager als gezond beschouwd voor bedrijven die abonnementen afsluiten.<\/p>\n<h3 id=\"16\">Hoe kan ik mijn opzegpercentage berekenen?<\/h3>\n<p>Om je opzegpercentage te berekenen, deel je het aantal klanten dat je tijdens een bepaalde periode verliest door het totale aantal klanten aan het begin van die periode en vermenigvuldig je dit vervolgens met 100.<\/p>\n<h3 id=\"17\">Wat zijn de tekenen van een hoge klanttevredenheid?<\/h3>\n<p>Tekenen van een hoog klantverloop zijn onder andere dalende verkoopcijfers, meer klachten van klanten en een merkbare daling van de <a href=\"https:\/\/www.calabrio.com\/nl\/blog\/omnichannel-contact-center-guide\/\">klantbetrokkenheid<\/a>.<\/p>\n<h3 id=\"18\">Hoe kan technologie helpen om churn te verminderen?<\/h3>\n<p>Technologie kan helpen om churn te verminderen door data-analyse om risicoklanten te identificeren, klantbetrokkenheid te automatiseren en de algehele klantervaring te verbeteren door gepersonaliseerde interacties.<\/p>\n<h3 id=\"19\">Welke rol speelt klantenservice bij churn?<\/h3>\n<p>Klantenservice speelt een cruciale rol bij het terugdringen van churn. Uitstekende klantenservice kan de klanttevredenheid verhogen, wat leidt tot meer loyaliteit en minder opzeggingen.<\/p>\n<h2 id=\"20\">Conclusie<\/h2>\n<p>Het begrijpen en beheren van klantverloop is van vitaal belang voor elk bedrijf dat streeft naar succes op de lange termijn. Door effectieve retentiestrategie\u00ebn te implementeren, de klantervaring te verbeteren en te investeren in programma&#8217;s voor klantensucces, kunnen bedrijven churn aanzienlijk terugdringen en hun winstgevendheid verbeteren. Terwijl het landschap van klantverwachtingen blijft evolueren, moeten bedrijven wendbaar en responsief blijven om hun klantenbestand te behouden.<\/p>\n<h2 id=\"21\">Neem controle over uw klantendaling met Calabrio<\/h2>\n<p class=\"byword_cta\">Als je de terugloop van klanten wilt minimaliseren en je klantervaring wilt verbeteren, denk dan eens aan de bewezen resultaten van Calabrio. Met een verbetering van 19% in antwoordpercentages, 80% vermindering in afhandeltijd en 20% toename in planningseffici\u00ebntie, biedt Calabrio een uniforme oplossing die concurrenten zoals Playvox overtreft. Ervaar de intu\u00eftieve interface en enterprise-grade mogelijkheden die van Calabrio de partner bij uitstek maken voor contact centers die streven naar uitmuntendheid. <a href=\"https:\/\/www.calabrio.com\/nl\/boek-een-demo\/\">Boek vandaag nog een demo<\/a> en ontdek hoe Calabrio de prestaties van uw contact center kan transformeren, de churn kan verlagen en de klanttevredenheid kan verhogen.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t\n\t\t<div class=\"lg:mt-c\/xxl  lg:sticky lg:top-[20px] box-border self-start  blog_card [&#038;_*]:font-primary lg:w-[270px] px-[18px] xl:px-[44px] pt-[44px] rounded-[9px] items-center flex justify-center flex-col gap-[33px]\" style=\"background: url('https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/05\/Group-2085663949-1-1.webp') no-repeat center \/ cover\" \tdata-aos=\"fade-up\" >\n\t\t\t<h2 class=\"text-[25px] leading-[1.2em] text-center text-[#fff] m-0 font-medium  max-w-[230px]\">\n\t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> With  <\/span>\n\t\t\t\tCalabrio ONE, \t\t\t\t<span class=\"\" style=\"color:#B8CAF9;\"> you will:\t\t\t\t<\/span>\n\t\t\t<\/h2>\n\t\t\t\t\t\t\t<a\t\tclass=\"btn-primary\"\n\t\t href=\"https:\/\/www.calabrio.com\/book-a-demo\/\" title=\"Book a Demo\" aria-label=\"Book a Demo\" target=\"_blank\" \t>\n\t\t<span class=\"button__icon button__icon--left lint-ignore \"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 23 16\"><path fill=\"currentColor\" d=\"M19.951 7.816c-1.822-.208-4.275-.992-5.883-2.712C12.845 3.8 11.918 1.88 11.688 0h-.377c-.222 1.88-1.157 3.8-2.38 5.104-1.608 1.72-4.061 2.504-5.883 2.712-.902.104-2.215.128-2.215.128v.112s1.321.024 2.215.128c1.822.208 4.275.992 5.883 2.712 1.223 1.304 2.15 3.224 2.38 5.104h.377c.222-1.88 1.157-3.8 2.38-5.104 1.608-1.72 4.061-2.504 5.883-2.712.902-.104 2.215-.128 2.215-.128v-.112s-1.32-.024-2.215-.128Z\"\/><\/svg>\n\t<\/span>\n\t\t\t\t\t<span 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#0C1C47;\n\t\t\t}\n\n\t\t\t.featured-resources__headline {\n\t\t\t\tcolor: #080F21;\n\t\t\t}\n\n\t\t\t.featured-resources__description {\n\t\t\t\tcolor: #344679;\n\t\t\t}\n\t\t}\n\t}\n<\/style>\n\n\t<section\n\t\tid=\"\"\n\t\tdata-aos=\"fade-up\"\n\t\tclass=\"overflow-hidden\"\n\t\tdata-theme-block-id=\"block_db75efe4280b3b3fafdf2f8bf59a5315\"\n\t>\n\t\t<div\n\t\t\tclass=\"container featured-resources__wrapper flex flex-col py-l\/xxl overflow-hidden \">\n\t\t\t<div\n\t\t\t\tclass=\"featured-resources__header flex gap-c\/xl py-c\/l border-t-thick\"\n\t\t\t\tdata-aos=\"fade-up\">\n\t\t\t\t\t\t\t\t<div class=\"flex flex-col flex-1 basis-0 gap-c\/m \">\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"featured-resources__headline heading-small\">\n\t\t\t\t\t\tVerwante bronnen\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div\n\t\t\tclass=\"z-0 block w-[calc(100vw)] -ml-page-margin custom-arrow-wrapper\t\t\t lg:w-full lg:-ml-0\">\n\t\t\t\n\t<section\n\tclass=\"swiper  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src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png 1360w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-300x217.png 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-1024x741.png 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765-768x556.png 768w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/nl\/staat-van-het-contactcenter-2025\/\" aria-label=\"Staat van het Contactcenter 2025\">\n\t\t\t\t\tStaat van het Contactcenter 2025\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">mrt. 25, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/nl\/staat-van-het-contactcenter-2025\/\" title=\"Read More\" aria-label=\"Read More\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Read More<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image.webp 758w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-300x190.webp 300w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/nl\/2022-staat-van-het-contactcenter\/\" aria-label=\"2022 Staat van het Contactcenter\">\n\t\t\t\t\t2022 Staat van het Contactcenter\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">feb. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/nl\/2022-staat-van-het-contactcenter\/\" title=\"Read More\" aria-label=\"Read More\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Read More<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1.webp 1136w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-300x190.webp 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-1024x649.webp 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/03\/Image-1-768x487.webp 768w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/nl\/2023-staat-van-het-contact-center-rapport\/\" aria-label=\"2023 Staat van het Contact Center-rapport\">\n\t\t\t\t\t2023 Staat van het Contact Center-rapport\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">feb. 10, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/nl\/2023-staat-van-het-contact-center-rapport\/\" title=\"Read More\" aria-label=\"Read More\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Read More<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Move to previous carousel slide<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Move to next carousel slide<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_db75efe4280b3b3fafdf2f8bf59a5315\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":366,"featured_media":0,"parent":34902,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-36444","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wat is klantverloop? | Calabrio<\/title>\n<meta name=\"description\" content=\"Klantverloop: oorzaken, waarschuwingssignalen en strategie\u00ebn om retentie te verbeteren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/nl\/contact-center-woordenlijst\/wat-is-klantverloop\/\" \/>\n<meta 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