{"id":26557,"date":"2016-06-16T22:00:46","date_gmt":"2016-06-16T22:00:46","guid":{"rendered":"https:\/\/www.calabrio.com\/nl\/blog\/een-business-case-bouwen-voor-customer-analytics\/"},"modified":"2025-04-10T11:27:20","modified_gmt":"2025-04-10T11:27:20","slug":"een-business-case-bouwen-voor-customer-analytics","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/nl\/blog\/een-business-case-bouwen-voor-customer-analytics\/","title":{"rendered":"Een business case bouwen voor Customer Analytics"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_54b384aca5e7c9ff6e0148d06104741d\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Geen onderdeel van een categorie <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Een business case bouwen voor Customer Analytics<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_54b384aca5e7c9ff6e0148d06104741d\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-business-case-bouwen-voor-customer-analytics%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-business-case-bouwen-voor-customer-analytics%2F&#038;text=Een business case bouwen voor Customer Analytics\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-business-case-bouwen-voor-customer-analytics%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Als je in een product- of servicegerichte branche werkt, zal het geen verrassing zijn dat de manier waarop je met je klanten omgaat alles betekent. Hoe goed je ze kent, of je persoonlijke service kunt bieden en of je hun vertrouwen en loyaliteit kunt verdienen, kan allemaal het verschil betekenen tussen klanten die hun geld bij jou of bij je concurrenten uitgeven. In een competitie waarin veel op het spel staat voor klanten, is het belangrijk om jezelf af te vragen: Doe je genoeg?<\/p>\n<p>Onlangs <a href=\"https:\/\/www.calabrio.com\/recorded-webinars\/watch-innovation-through-analytics\/\">voerde ik een webinar uit met Ventana Research<\/a> VP &amp; Research Director, Richard Snow, om mogelijkheden voor verbetering in klantbetrokkenheid te onderzoeken. We begonnen met het bekijken van inzichten uit een recent rapport van Ventana Research, waaruit bleek dat 77% van de bedrijven de manier waarop ze met klanten communiceren wil verbeteren. Slechts 33% is echter van mening dat ze op dit moment een uitstekend niveau van betrokkenheid bieden, terwijl de overgrote meerderheid, 67%, van mening is dat hun betrokkenheid ergens tussen goed en slecht in zit. Dit alles betekent dat er een grote kans is op verbetering.<\/p>\n<p>Bij Calabrio geloven we dat het antwoord hierop ligt in het investeren in klantanalyses. Dit is niet alleen omdat we een verkoop willen doen, maar omdat we weten dat analytics de meest effici\u00ebnte manier is om een 360-graden beeld van de klant te krijgen.<\/p>\n<p>Dit zijn slechts enkele van de zakelijke voordelen:<\/p>\n<h3>1. Betrokkenheidsproblemen op ondernemingsniveau volgen<\/h3>\n<p>Klantenbetrokkenheid kan worden onderverdeeld in drie praktijkgebieden:<\/p>\n<ul>\n<li>Klantervaring (CX)<\/li>\n<li>Klantenservice<\/li>\n<li>Bedrijfsprocessen<\/li>\n<\/ul>\n<p>Deze gebieden strekken zich uit over de hele onderneming en gaan verder dan alleen marketing, verkoop of het contactcentrum. In deze verschillende afdelingen worden gegevens meestal verzameld en opgeslagen in verschillende systemen. Met een krachtige tool voor klantanalyse kunt u gegevens uit verschillende systemen integreren, waardoor u consistente klantervaringen cre\u00ebert voor alle kanalen en contactmomenten.<\/p>\n<h3>2. Verkrijg tijdig inzicht<\/h3>\n<p>Hoewel spreadsheets in de hele onderneming toepasselijke toepassingen hebben, hoort het gebruik van deze documenten om inzichten af te leiden over klantbetrokkenheid daar niet bij. Binnen enkele dagen of zelfs uren kan informatie achterhaald zijn. Het vermogen van je team om rode vlaggen op te vangen en dienovereenkomstig bij te sturen, zal je bedrijf uiteindelijk een voorsprong geven op concurrenten.<\/p>\n<h2>3. Toekomstige resultaten van betrokkenheid voorspellen<\/h2>\n<p>Een tool voor klantenanalyse biedt niet alleen tijdig inzicht, maar stelt je ook in staat om patronen te identificeren die kunnen helpen om toekomstige engagementresultaten te voorspellen. Voorbeelden hiervan zijn: nagaan aan welke communicatiekanalen uw klanten de voorkeur geven, welke servicekwesties het meest voorkomen en welke vertegenwoordigers van de klantenservice beter presteren.<\/p>\n<p>Door de nuances in deze ervaringen te begrijpen, kan je bedrijf de interactie met klanten verbeteren en ervoor zorgen dat valkuilen uit het verleden zich in de toekomst niet meer voordoen. En het beste van alles is dat hoe langer je analytics uitvoert en hoe meer gegevens je verzamelt, hoe krachtiger de voorspellende mogelijkheden worden.<\/p>\n<p>Als u klaar bent om actie te ondernemen om de klantbetrokkenheid te verbeteren, <a href=\"https:\/\/www.calabrio.com\/recorded-webinars\/watch-innovation-through-analytics\/\">lees dan meer over wat een oplossing voor klantanalyse voor u kan doen<\/a>.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":264,"featured_media":26559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[50],"tags":[],"blog-languages":[],"class_list":["post-26557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Een business case bouwen voor Customer Analytics | Calabrio<\/title>\n<meta name=\"description\" content=\"Verbeter de klantbetrokkenheid en behaal een concurrentievoordeel met een tool voor klantanalyse. 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