{"id":26622,"date":"2017-02-21T08:00:50","date_gmt":"2017-02-21T08:00:50","guid":{"rendered":"https:\/\/www.calabrio.com\/nl\/blog\/een-slimme-meting-is-een-slimme-klantreis\/"},"modified":"2025-05-07T08:33:45","modified_gmt":"2025-05-07T08:33:45","slug":"een-slimme-meting-is-een-slimme-klantreis","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/nl\/blog\/een-slimme-meting-is-een-slimme-klantreis\/","title":{"rendered":"Een slimme meting is een slimme klantreis"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_4d1a087f7cf24db17a69d85852323921\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Geen onderdeel van een categorie <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Een slimme meting is een slimme klantreis<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_4d1a087f7cf24db17a69d85852323921\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-slimme-meting-is-een-slimme-klantreis%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-slimme-meting-is-een-slimme-klantreis%2F&#038;text=Een slimme meting is een slimme klantreis\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Feen-slimme-meting-is-een-slimme-klantreis%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Het is geen geheim. Geweldige klantervaringen leiden tot klantloyaliteit en hogere inkomsten. Maar die geweldige ervaringen gebeuren niet &#8217;s nachts of met \u00e9\u00e9n druk op de knop. Eerst moet de juiste technologie beschikbaar zijn en op een slimme manier worden gebruikt. U hebt technologie nodig die uw contactcenteragent helpt het gedrag en de patronen van uw klant beter te begrijpen om een geweldige ervaring te leveren.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.calabrio.com\/blog\/guest-post-making-the-customer-journey-easy\/\">Customer journey platforms<\/a> tonen analytics die onderzoeken wat je klant doet voor, tijdens en na een interactie. Het geeft je agenten ook de juiste tools om de beste klantervaring te bieden.<\/p>\n<p>&nbsp;<\/p>\n<p>Kijkt een klant naar een duur artikel op je website, maar rondt hij de aankoop niet af in de kassa? Of heeft deze klant al eerder gebeld? Welke andere geschiedenis kun je vinden over deze specifieke klant om antwoorden op maat te maken?<\/p>\n<p>&nbsp;<\/p>\n<p>Je hebt misschien de technologie om alle big data en analyses te verzamelen om je klanten beter van dienst te zijn. Maar je moet ervoor zorgen dat je geen tijd of geld verspilt door irrelevante gegevens te verzamelen of verkeerd te interpreteren.<\/p>\n<p>&nbsp;<\/p>\n<p>Om ervoor te zorgen dat je geen tijd verspilt, kun je het beste slimme meetprogramma&#8217;s gebruiken die niet-essenti\u00eble gegevens elimineren en alleen bruikbare statistieken weergeven. Door een combinatie van tools voor contactcenters, CRM en personeelsoptimalisatie kunt u onschatbare inzichten krijgen in het klanttraject via verschillende kanalen. Op uw beurt kunt u meer betekenisvolle interacties en een meer gedenkwaardige klantervaring cre\u00ebren.<\/p>\n<p>&nbsp;<\/p>\n<p>Het klanttraject is tegenwoordig veel geavanceerder. Daarom is er een even geavanceerd trackingplatform nodig. Succesvolle bedrijven, zoals degenen die <a href=\"https:\/\/www.five9.com\">Five9<\/a> en Calabrio combineren, brengen hun klanttraject in kaart met slimmere metingen om bruikbare inzichten te cre\u00ebren.<\/p>\n<p>&nbsp;<\/p>\n<p>Je kunt de reis van elke klant die naar je website komt niet ontleden. Maar met weloverwogen triggers kun je de mensen die het belangrijkst zijn voor je bedrijfsdoelen markeren. Het is tijd om slim om te gaan met het klanttraject. <a href=\"https:\/\/www.calabrio.com\/nl\/producten\/interactie-analyse\/\">Neem slimmere, datagestuurde beslissingen en laat uw bedrijf groeien<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Als u meer wilt weten over customer journey analytics en hoe u slimmer kunt omgaan met klantgegevens, ga dan op 22 februari om 10 uur PST <a href=\"https:\/\/www.five9.com\/registration\/calabrio-webinar?campaign=Q117-Events-Calabrio-Webinar&amp;utm_source=Five9-blog\">met mij<\/a> en Calabrio&#8217;s Todd Marthaler, Contact Center Analytics Consultant, mee naar een webinar genaamd <a href=\"https:\/\/www.five9.com\/registration\/calabrio-webinar?campaign=Q117-Events-Calabrio-Webinar&amp;utm_source=Five9-blog\"><em>Hoe experts analytics gebruiken om klantervaringen te verbeteren<\/em><\/a>. Five9 en Calabrio bieden een end-to-end oplossing voor je contact center, zodat je gewapend bent om de best mogelijke klantervaringen te leveren.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[50],"tags":[],"blog-languages":[],"class_list":["post-26622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Een slimme meting is een slimme klantreis | Calabrio<\/title>\n<meta name=\"description\" content=\"In deze gastblog gaat Mayur 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