{"id":26664,"date":"2017-07-26T14:12:50","date_gmt":"2017-07-26T14:12:50","guid":{"rendered":"https:\/\/www.calabrio.com\/nl\/blog\/de-klant-is-koning-of-toch-niet\/"},"modified":"2025-05-28T13:45:17","modified_gmt":"2025-05-28T13:45:17","slug":"de-klant-is-koning-of-toch-niet","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/nl\/blog\/de-klant-is-koning-of-toch-niet\/","title":{"rendered":"De klant is koning. Of toch niet?"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_846e88492d611b5addb3fbcaf57fb0cb\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Geen onderdeel van een categorie <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">De klant is koning. Of toch niet?<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_846e88492d611b5addb3fbcaf57fb0cb\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-klant-is-koning-of-toch-niet%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-klant-is-koning-of-toch-niet%2F&#038;text=De klant is koning. Of toch niet?\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-klant-is-koning-of-toch-niet%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>We kennen allemaal bedrijven die beweren dat hun klantenservice eersteklas is en dat ze de klant op de eerste plaats zetten. Maar als je naar hun managementstructuur kijkt, zit de klant niet aan tafel.<\/p>\n<p>&nbsp;<\/p>\n<p>Sales en marketing zijn druk bezig met het werven en contracteren van nieuwe klanten, maar wie zorgt er voor die bestaande relaties? Met andere woorden, wie voegt de daad bij het woord?<\/p>\n<p>&nbsp;<\/p>\n<h2>De opkomst van de CCO<\/h2>\n<p>In een recent onderzoek onder senior leidinggevenden in de Verenigde Staten en het Verenigd Koninkrijk, dat is gepubliceerd in Calabrio&#8217;s <a href=\"https:\/\/www.calabrio.com\/success-in-the-customer-experience-era-report\/\"><span style=\"font-size: 10.5pt;font-family: Verdana\">Succes in het Ervarings Tijdperk: Connecting Customer and C-Suite<\/span><\/a>noemt 100 procent van de respondenten de klant als belangrijkste prioriteit. Daarentegen noemde slechts 58 procent verkoop of omzet als een &#8220;sterke focus&#8221;.<\/p>\n<p>Vandaag de dag is dat meer dan gewoon goed zakendoen, het is een overlevingsstrategie. <a href=\"https:\/\/hbr.org\/2011\/04\/the-rise-of-the-chief-customer\">Onderzoek van HBR.org<\/a> toont aan dat het bedrijven 25 keer meer kost om een nieuwe klant te werven dan om een bestaande klant te behouden. En klanten lopen vier keer meer kans om over te stappen als hun negatieve ervaringen te maken hebben met de klantervaring in plaats van met de prijs of de productkwaliteit. Slechts \u00e9\u00e9n ontevreden klant kan een heel netwerk van potenti\u00eble klanten be\u00efnvloeden.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Als klantervaring echt een topprioriteit is voor het bedrijf, moet iemand de leiding nemen. <\/strong>Dat is waar de Chief Customer Officer (CCO) om de hoek komt kijken.<\/p>\n<p>&nbsp;<\/p>\n<p>In plaats van het meest waardevolle bezit van een bedrijf toe te vertrouwen aan een gefragmenteerde strategie, hebben organisaties met een CCO <a href=\"https:\/\/www.calabrio.com\/nl\/wfo\/contact-center-reporting\/questions-that-reveal-how-well-you-know-your-customers\/\">toegewijd leiderschap dat voortdurend gericht is op de belangen van de klant<\/a>. Door een CCO in dienst te nemen, kan marketing zich richten op marketing, kan verkoop zich richten op verkoop en beweegt de hele organisatie effici\u00ebnter en met meer duidelijkheid.<\/p>\n<p>&nbsp;<\/p>\n<h3>Tekenen dat uw bedrijf een CCO nodig heeft<\/h3>\n<p>Er kan een logisch argument worden aangevoerd dat elk bedrijf dat klanten als hun belangrijkste bezit aanwijst, een CCO moet hebben. Sommige bedrijven hebben deze organisatorische upgrade echter dringender nodig dan andere.<\/p>\n<p>Je hebt een CCO nodig als je bedrijf:<\/p>\n<ul>\n<li>Is er niet in geslaagd om klantenbinding tot een succesfactor te maken.<\/li>\n<li>Concentreert zich in kwartaalrapportages op financi\u00eble gegevens (meer dan klanten).<\/li>\n<li>Mist gegevens en richtlijnen over de wensen en behoeften van klanten.<\/li>\n<li>Heeft geen toegewijde stem van de klant in de C-suite.<\/li>\n<\/ul>\n<p>Het inschakelen van een CCO kan een concurrentievoordeel zijn dat ervoor zorgt dat de stem van uw klanten op het hoogste niveau wordt gehoord.<\/p>\n<p>&nbsp;<\/p>\n<p>Bekijk voor meer tips over hoe uw bedrijf de klant meer centraal kan stellen dit rapport van CCW Digital, CCW Executive Report: Customer Experience Game Changers.<\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":234,"featured_media":26666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"om_disable_all_campaigns":false,"footnotes":""},"categories":[50],"tags":[],"blog-languages":[],"class_list":["post-26664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De klant is koning. Of toch niet?<\/title>\n<meta name=\"description\" content=\"Vandaag de dag is klantervaring de topprioriteit van een bedrijf en de Chief Customer Officer is precies de persoon om die leiding te geven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De klant is koning. Of toch niet?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-26T14:12:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T13:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@calabrio\" \/>\n<meta name=\"twitter:site\" content=\"@calabrio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"De klant is koning. Of toch niet?\",\"datePublished\":\"2017-07-26T14:12:50+00:00\",\"dateModified\":\"2025-05-28T13:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/blog_customerisking_cco.jpg\",\"articleSection\":[\"Geen onderdeel van een categorie\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/\",\"name\":\"De klant is koning. Of toch niet?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/blog_customerisking_cco.jpg\",\"datePublished\":\"2017-07-26T14:12:50+00:00\",\"dateModified\":\"2025-05-28T13:45:17+00:00\",\"description\":\"Vandaag de dag is klantervaring de topprioriteit van een bedrijf en de Chief Customer Officer is precies de persoon om die leiding te geven.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/blog_customerisking_cco.jpg\",\"contentUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/blog_customerisking_cco.jpg\",\"width\":600,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/blog\\\/de-klant-is-koning-of-toch-niet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.calabrio.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De klant is koning. Of toch niet?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"name\":\"Calabrio\",\"description\":\"Workforce Engagement Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#organization\",\"name\":\"Calabrio\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"contentUrl\":\"https:\\\/\\\/www.calabrio.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Group-1707478765.png\",\"width\":1360,\"height\":984,\"caption\":\"Calabrio\"},\"image\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pages\\\/Calabrio\\\/312159772174664\",\"https:\\\/\\\/x.com\\\/calabrio\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/calabrio\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.calabrio.com\\\/nl\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"De klant is koning. Of toch niet?","description":"Vandaag de dag is klantervaring de topprioriteit van een bedrijf en de Chief Customer Officer is precies de persoon om die leiding te geven.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/","og_locale":"nl_NL","og_type":"article","og_title":"De klant is koning. Of toch niet?","og_url":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/","og_site_name":"Calabrio","article_publisher":"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","article_published_time":"2017-07-26T14:12:50+00:00","article_modified_time":"2025-05-28T13:45:17+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@calabrio","twitter_site":"@calabrio","twitter_misc":{"Written by":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#article","isPartOf":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/"},"author":{"name":"","@id":""},"headline":"De klant is koning. Of toch niet?","datePublished":"2017-07-26T14:12:50+00:00","dateModified":"2025-05-28T13:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/"},"wordCount":7,"publisher":{"@id":"https:\/\/www.calabrio.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","articleSection":["Geen onderdeel van een categorie"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/","url":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/","name":"De klant is koning. Of toch niet?","isPartOf":{"@id":"https:\/\/www.calabrio.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#primaryimage"},"image":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","datePublished":"2017-07-26T14:12:50+00:00","dateModified":"2025-05-28T13:45:17+00:00","description":"Vandaag de dag is klantervaring de topprioriteit van een bedrijf en de Chief Customer Officer is precies de persoon om die leiding te geven.","breadcrumb":{"@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#primaryimage","url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","contentUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","width":600,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/www.calabrio.com\/blog\/de-klant-is-koning-of-toch-niet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.calabrio.com\/nl\/"},{"@type":"ListItem","position":2,"name":"De klant is koning. Of toch niet?"}]},{"@type":"WebSite","@id":"https:\/\/www.calabrio.com\/fr\/#website","url":"https:\/\/www.calabrio.com\/fr\/","name":"Calabrio","description":"Workforce Engagement Management Software","publisher":{"@id":"https:\/\/www.calabrio.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.calabrio.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.calabrio.com\/fr\/#organization","name":"Calabrio","url":"https:\/\/www.calabrio.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","contentUrl":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/01\/Group-1707478765.png","width":1360,"height":984,"caption":"Calabrio"},"image":{"@id":"https:\/\/www.calabrio.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664","https:\/\/x.com\/calabrio","https:\/\/www.linkedin.com\/company\/calabrio"]},{"@type":"Person","@id":"","url":"https:\/\/www.calabrio.com\/nl\/author\/"}]}},"featured_image_src":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco-600x400.jpg","featured_image_src_square":"https:\/\/www.calabrio.com\/wp-content\/uploads\/2017\/07\/blog_customerisking_cco.jpg","author_info":{"display_name":"","author_link":"https:\/\/www.calabrio.com\/nl\/author\/"},"_links":{"self":[{"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/posts\/26664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/comments?post=26664"}],"version-history":[{"count":0,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/posts\/26664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/media\/26666"}],"wp:attachment":[{"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/media?parent=26664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/categories?post=26664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/tags?post=26664"},{"taxonomy":"blog-languages","embeddable":true,"href":"https:\/\/www.calabrio.com\/nl\/wp-json\/wp\/v2\/blog-languages?post=26664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}