{"id":26750,"date":"2017-12-08T12:09:47","date_gmt":"2017-12-08T12:09:47","guid":{"rendered":"https:\/\/www.calabrio.com\/nl\/blog\/de-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen\/"},"modified":"2025-05-05T13:47:10","modified_gmt":"2025-05-05T13:47:10","slug":"de-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/nl\/blog\/de-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen\/","title":{"rendered":"De belangrijkste trend die onze sector de komende vijf jaar zal veranderen"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_9c224f793a9df60e9c71bcbbfb444af1\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Geen onderdeel van een categorie <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">De belangrijkste trend die onze sector de komende vijf jaar zal veranderen<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] xl:w-[calc(100%\/240*101)]\" data-aos=\"fade-up\" data-aos-delay=\"250\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_9c224f793a9df60e9c71bcbbfb444af1\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n\n<div class=\"container group page-layout flex flex-col flex-wrap lg:flex-row gap-l\/xxl lg:gap-gutter py-l\/xxl lg:py-l\/xs blg_inner_container\" data-module=\"page-layout\">\n\t\t\t\t\t\n\t<div\n\t\tclass=\"w-full aos-init aos-animate gap-c\/l flex flex-col\"\n\t\tdata-module=\"sticky-nav\"\n\t\tdata-aos=\"fade-up\"\n\t>\n\n\n\t<div class=\"flex justify-between items-center\">\n\t\t<p class=\"body-medium text-text-tertiary-aa\">Share<\/p>\n\n\t\t<div class=\"flex\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59672)\">\n<path d=\"M16.6676 0H1.32891C0.594141 0 0 0.580078 0 1.29727V16.6992C0 17.4164 0.594141 18 1.32891 18H16.6676C17.4023 18 18 17.4164 18 16.7027V1.29727C18 0.580078 17.4023 0 16.6676 0ZM5.34023 15.3387H2.66836V6.74648H5.34023V15.3387ZM4.0043 5.57578C3.14648 5.57578 2.45391 4.8832 2.45391 4.02891C2.45391 3.17461 3.14648 2.48203 4.0043 2.48203C4.85859 2.48203 5.55117 3.17461 5.55117 4.02891C5.55117 4.87969 4.85859 5.57578 4.0043 5.57578ZM15.3387 15.3387H12.6703V11.1621C12.6703 10.1672 12.6527 8.88398 11.2816 8.88398C9.89297 8.88398 9.68203 9.97031 9.68203 11.0918V15.3387H7.01719V6.74648H9.57656V7.9207H9.61172C9.9668 7.2457 10.8387 6.53203 12.1359 6.53203C14.8395 6.53203 15.3387 8.31094 15.3387 10.6242V15.3387Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59672\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen%2F&#038;text=De belangrijkste trend die onze sector de komende vijf jaar zal veranderen\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.7447 1.42792H16.2748L10.7473 7.74554L17.25 16.3424H12.1584L8.17053 11.1284L3.60746 16.3424H1.07582L6.98808 9.58499L0.75 1.42792H5.97083L9.57555 6.19367L13.7447 1.42792ZM12.8567 14.828H14.2587L5.20905 2.86277H3.7046L12.8567 14.828Z\" fill=\"#2356E7\"\/>\n<\/svg>\n\t\t\t<\/a>\n\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.calabrio.com%2Fnl%2Fblog%2Fde-belangrijkste-trend-die-onze-sector-de-komende-vijf-jaar-zal-veranderen%2F\"\n\t\t\t\ttarget=\"_blank\"\n\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s border-thin border-stroke-tertiary hover:opacity-85\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2513_59678)\">\n<path d=\"M9 0C4.02948 0 0 4.02948 0 9C0 13.2206 2.90592 16.7623 6.82596 17.735V11.7504H4.97016V9H6.82596V7.81488C6.82596 4.75164 8.21232 3.3318 11.2198 3.3318C11.79 3.3318 12.7739 3.44376 13.1764 3.55536V6.04836C12.964 6.02604 12.595 6.01488 12.1367 6.01488C10.661 6.01488 10.0908 6.57396 10.0908 8.02728V9H13.0306L12.5255 11.7504H10.0908V17.9341C14.5472 17.3959 18.0004 13.6015 18.0004 9C18 4.02948 13.9705 0 9 0Z\" fill=\"#2356E7\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2513_59678\">\n<rect width=\"18\" height=\"18\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p>Bij Calabrio denken we vaak na over analytics. We denken na over hoe we het gebruik van gegevens kunnen verbeteren, hoe we analytische strategie\u00ebn het beste kunnen implementeren en hoe we die gegevens op een zinvolle manier kunnen laten werken voor bedrijven zoals het uwe.<\/p>\n<p>&nbsp;<\/p>\n<p>Dat is niet alleen omdat we van gegevens houden (dat doen we wel!), maar ook omdat we weten dat <a href=\"https:\/\/www.calabrio.com\/nl\/producten\/interactie-analyse\/\">analytics de sleutel is<\/a> tot het ontsluiten van wat zo dichtbij en toch zo lang buiten bereik is geweest &#8211; de stem van de klant.<\/p>\n<p>&nbsp;<\/p>\n<h2>Hoe Analytics alle afdelingen helpt<\/h2>\n<p>Elke dag verzamelen bedrijven een enorme hoeveelheid gegevens van hun klanten via verschillende kanalen &#8211; waaronder het contact center &#8211; met technologie\u00ebn zoals <a href=\"https:\/\/www.calabrio.com\/nl\/producten\/calabrio-een\/\">Calabrio ONE<\/a>. Als je de gegevens in een database laat staan, zijn ze niet erg bruikbaar. Maar met behulp van analytics kunnen gegevens worden opgesplitst en geanalyseerd op manieren die relevante trends en uitschieters aan het licht brengen.<\/p>\n<p>Dit type gegevensanalyse stelt bedrijven in staat om betere, meer gepersonaliseerde klantervaringen te leveren, iets wat <a href=\"https:\/\/www.calabrio.com\/recorded-webinars\/watch-utilizing-customer-analytics\/\">volgens Forrester de enige echte differentiator van een bedrijf is<\/a>. Naarmate bedrijven elkaar beconcurreren om meer inzicht te krijgen in hun klanten en nog persoonlijkere ervaringen te bieden, zal analytics een centrale rol spelen.<\/p>\n<p>&nbsp;<\/p>\n<p>In het <a href=\"https:\/\/dimensiondatacx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">2016 Global Contact Centre Benchmarking Report<\/a> van Dimension Data werd analytics zelfs verkozen tot de belangrijkste trend om het contact center te veranderen. Als je bedenkt hoeveel we hier bij Calabrio van klantanalyses houden, waren we niet verbaasd.<\/p>\n<p>&nbsp;<\/p>\n<p>Verrassend <em>was<\/em> echter dat, hoewel de voordelen van analytics zo duidelijk zijn, het rapport opmerkte dat <strong>meer dan 49% van de organisaties zegt dat ze geen klanteninformatie delen buiten het contactcenter<\/strong>. Dat betekent dat bijna de helft van alle bedrijven die momenteel investeren in analytics niet de volledige waarde krijgen omdat ze geen verbinding maken met of samenwerken met de grotere onderneming.<\/p>\n<p>&nbsp;<\/p>\n<p>Wij zien dit als een gebied met directe kansen voor bedrijven en een teken dat organisaties nog niet het volledige potentieel van analytics hebben gerealiseerd. Wij geloven ook dat de bedrijven die beginnen met het delen van contactcentergegevens binnen de hele organisatie, de bedrijven zullen zijn die de zeer gepersonaliseerde reis cre\u00ebren waar klanten naar op zoek zijn. Ge\u00efntegreerde organisaties zullen de loyaliteit van klanten winnen, terwijl organisaties die in silo&#8217;s blijven werken zullen verliezen.<\/p>\n<p>&nbsp;<\/p>\n<p>Het is tijd om afdelingsmuren af te breken en klanten de ervaring en service te bieden die ze zoeken. Het is tijd om contact center analytics te integreren met de onderneming.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.calabrio.com\/recorded-webinars\/watch-utilizing-customer-analytics\/\">Lees meer over hoe analytics afdelingen in uw bedrijf kan helpen betekenis te halen uit klantgegevens.<\/a><\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":264,"featured_media":26752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[50],"tags":[],"blog-languages":[],"class_list":["post-26750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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