{"id":34247,"date":"2025-07-15T20:29:47","date_gmt":"2025-07-15T20:29:47","guid":{"rendered":"https:\/\/www.calabrio.com\/nl\/blog\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\/"},"modified":"2025-10-24T11:36:18","modified_gmt":"2025-10-24T11:36:18","slug":"achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten","status":"publish","type":"post","link":"https:\/\/www.calabrio.com\/nl\/blog\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\/","title":{"rendered":"Achter de schermen bij Macmillan: waar technologie en menselijkheid elkaar ontmoeten"},"content":{"rendered":"\n<section\n\tid=\"\"\n\tclass=\"section-blog-case-study pb-l\/l md:pb-l\/xxl\"\n\tdata-theme-block-id=\"block_9a188af612b7468ecf53ed1a928e0c1f\"\n\tdata-aos=\"fade-up\"\n>\n\t<div class=\"relative\">\n\t\t\t\t\t<div class=\"absolute top-0 left-c\/xl pt-0 lg:pt-4 md:mt-c\/m lg:mt-0\">\n\t\t\t\t<div class=\"py-c\/xs md:py-c\/l xl:py-c\/xs\">\n\t\t\t\t\t<ul class=\"flex gap-2 line-clamp-1 body-small\"><\/ul>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex lg:flex-row justify-between md:pt-l\/xl  flex-col\">\n\t\t\t<div class=\"container mt-c\/l md:-mt-c\/m lg:w-[calc(100%\/240*139)] lg:pb-0 flex flex-col gap-c\/xl md:gap-c\/l lg:px-c\/xxl xl:pr-[170px]  pt-c\/xxl lg:py-c\/xxl\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"flex flex-row gap-c\/m pt-c\/s md:pt-c\/l flex-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"w-fit body-small text-text-secondary-aa font-medium px-c\/m py-c\/xs bg-background-secondary rounded-xs cursor-pointer\">Betrokkenheid van werknemers <\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t<h1 class=\"heading-medium pb-c\/m\">Achter de schermen bij Macmillan: waar technologie en menselijkheid elkaar ontmoeten<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"relative lg:w-[calc(100%\/200*101)] 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text-text-tertiary-aa\">\n\t\t\t\t\t\t<p>Laten we beginnen<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.calabrio.com\/nl\/boek-een-demo\/\"\n\t\t\t\t\tclass=\"w-10 h-10 flex justify-center items-center p-c\/s bg-background-secondary rounded-max text-icon-highlight hover:bg-background-ui-action hover:text-white\"\n\t\t\t\t\taria-label=\"Een demo boeken\"\n\t\t\t\t>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\n\t\t\t<div class=\"flex flex-col flex-1 lg:basis-0 lg:py-c\/m  js-page-content overflow-hidden\">\n\t\t\t<div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><p><span data-contrast=\"auto\">Als we denken aan klantervaring in de liefdadigheidssector, dan is Macmillan Cancer Support toonaangevend. Tijdens Calabrio&#8217;s recente  <\/span><a href=\"https:\/\/www.calabrio.com\/nl\/virtueel-klantcontact-uk-bekijk-hoogtepunten\/\"><span data-contrast=\"none\">UK Klantenservice<\/span><\/a><span data-contrast=\"auto\">hadden we het voorrecht om een gesprek te organiseren met Hannah Mahoney-Smith (hoofd Supportersklantenservice)<\/span><span data-contrast=\"auto\">Anna Bradshaw Jones<\/span><span data-contrast=\"auto\"> (Resource Manager)<\/span><span data-contrast=\"auto\">en Daniel <\/span><span data-contrast=\"auto\">Keeshan (Senior Service Demand Manager<\/span><span data-contrast=\"auto\">) <\/span><span data-contrast=\"auto\">van <\/span><span data-contrast=\"auto\">Macmillan Kankerbestrijding<\/span><span data-contrast=\"auto\">die ons een kijkje achter de schermen gaven over hoe hun contactcentra empathie op schaal leveren en tegelijkertijd effici\u00ebnt en veerkrachtig blijven.<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<h2><span data-contrast=\"none\">Twee zeer verschillende doelgroepen ondersteunen<\/span><span> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Het contactcentrum van Macmillan is opgesplitst in twee kerntaken: de ene ondersteunt mensen die getroffen zijn door kanker, zoals pati\u00ebnten, familie en vrienden, en de andere zorgt voor inkomsten uit fondsenwerving. Hoewel de doelgroepen verschillen, is de aanpak hetzelfde: een menselijke band, ondersteund door de juiste technologie.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;We ondersteunen mensen in elke fase van het kankerproces,&#8221; zegt Hannah, hoofd van Supported Care. &#8220;Maar we moeten mensen ook inspireren om hun tijd, energie en geld te geven. Dat betekent dat beide contactcentra ongelooflijke ervaringen moeten leveren, of iemand nu een berg voor ons beklimt of belt na een diagnose.&#8221;<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<h2><span data-contrast=\"none\">Empathie vs Effici\u00ebntie: Waarom niet allebei?<\/span><span> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Een van de grootste uitdagingen van Macmillan is het vinden van een balans tussen emotionele gevoeligheid en operationele prestaties. Anna, Resource Manager, vertelde hoe ze de werkdag zo structureren dat er ruimte is voor herstel.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;We bouwen tijd in voor debriefings aan het einde van elke dienst. Adviseurs kunnen ook welzijnscodes gebruiken als ze een moeilijk gesprek hebben gehad, en dan komt er iemand kijken. Het doel is om ze te helpen resetten, want elk gesprek is belangrijk.&#8221;<\/span><span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Technologie ondersteunt deze balans ook. Hun chatbot handelt basisvragen af zodat adviseurs zich kunnen richten op de kern van het gesprek. Geplande autonomie, wisseling van ploegen en doorlopend jaarlijks verlof geven het team controle, terwijl Calabrio helpt om de onvoorspelbare vraag nauwkeurig op te vangen.<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<h2><span data-contrast=\"none\">Het juiste doen op sociaal gebied<\/span><span> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Dan, Senior Demand Manager, vertelde over de evolutie van fondsenwerving bij Macmillan en hoe sociale media nu een belangrijk frontliniekanaal is.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;We verwerken ongeveer een half miljoen contacten per jaar. Spraak is niet eens meer ons grootste kanaal, sociale media wel. Daarom hebben we onze social media-activiteiten gecentraliseerd in \u00e9\u00e9n team om te zorgen voor een consistente toon, snellere respons en betere moderatie.&#8221;<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">Maar met een hoge zichtbaarheid komt een hoog risico. Daarom kiest Macmillan voor een weloverwogen benadering van personeelsbezetting en training. Adviseurs hebben de juiste ondersteuning nodig om snel te kunnen schakelen tussen berichten &#8211; van rouw tot feest &#8211; terwijl de gevoeligheid en snelheid behouden blijven.<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<h2><span data-contrast=\"none\">Voorbereiden op het onvoorspelbare<\/span><span> <\/span><\/h2>\n<p><span data-contrast=\"auto\">Training is geen kleine taak. Nieuwe adviseurs van de hulplijn krijgen een 12 weken durende introductie, inclusief tijd met &#8220;Cancer Voices&#8221; (mensen met levenservaring) van Macmillan, training over bescherming en sessies met verpleegkundigen om behandelingen en bijwerkingen te begrijpen.<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;Er is ook een sterke focus op actief luisteren, emotionele triggers en toegang tot kennis,&#8221; zei Anna. &#8220;Het gaat erom dat je je voorbereid voelt op wat er ook komt.&#8221;<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">Aan de fondsenwervingskant, met 150+ live producten op elk willekeurig moment, is breedte de uitdaging. Dan&#8217;s team vernieuwde hun SharePoint kennisbank en introduceerde een &#8216;hunt group&#8217; voor senior adviseurs via Teams, zodat adviseurs snel antwoorden kunnen krijgen wanneer ze die nodig hebben.<\/span><span> <\/span><\/p>\n<\/span>\n\t\t\t<\/div>\n<div class=\"container wysiwyg\" data-aos=\"fade-up\">\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;We kunnen misschien niet altijd investeren in alle technologie die we willen, maar we investeren in onze mensen. Tools zoals Calabrio helpen ons de taken weg te nemen die mensen niet hoeven te doen, zodat onze teams zich kunnen richten op wat belangrijk is.&#8221;<\/p><\/blockquote><\/figure>\n<\/div><div\n\tstyle=\"background-color: #FFFFFF\"\n\tclass=\" wysiwyg wysiwyg--inline flex flex-col py-c\/l gap-c\/m\"\n\tid=\"\"\n\tdata-aos=\"fade-up\"\n>\n\t\t\t\n\t\t\t\t\t<span style=\"color: #080F21\"><h2><span data-contrast=\"none\">Technologie die verbetert, niet vervangt<\/span><span> <\/span><\/h2>\n<p><span data-contrast=\"auto\">AI en automatisering moeten een rol spelen, maar nooit ten koste van de menselijke connectie.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">Dan legt uit: &#8220;Waar we enthousiast over zijn, is het gebruik van technologie om de juiste informatie op het juiste moment aan te bieden. Of het nu gaat om realtime gesprekssamenvattingen,  <\/span><a href=\"https:\/\/www.calabrio.com\/nl\/wfo\/customer-interaction-analytics\/call-center-sentiment-analysis\/\"><span data-contrast=\"none\">inzicht in sentiment<\/span><\/a><span data-contrast=\"auto\">of snellere toegang tot kennis &#8211; het gaat erom onze mensen te helpen in het moment te blijven en betere service te leveren.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Anna sloot zich aan bij dat gevoel, vooral wat betreft het intelligentere gebruik van analytics. &#8220;We ordenen al transcripties op thema, maar we willen verder gaan.  <\/span><a href=\"https:\/\/www.calabrio.com\/nl\/producten\/interactie-analyse\/\"><span data-contrast=\"none\">Calabrio<\/span><\/a><span data-contrast=\"auto\"> helpt ons om emotionele inhoud in context te bekijken, want niet alle &#8216;negativiteit&#8217; is ook echt negatief als het gaat om deze gesprekken.&#8221;<\/span><span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Voor Macmillan gaat het niet alleen om technologie of doelen. Het gaat erom menselijk te blijven, zelfs bij het schalen van ondersteuning over honderdduizenden interacties per jaar.<\/span><span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Zoals Hannah het samenvatte: &#8220;We kunnen misschien niet altijd investeren in alle technologie die we willen, maar we investeren in onze mensen. Tools zoals Calabrio helpen ons de taken weg te nemen die mensen niet hoeven te doen, zodat onze teams zich kunnen richten op wat belangrijk is.&#8221;<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">Macmillan bewijst dat contactcenters zowel goed kunnen presteren als zeer menselijk kunnen zijn. En met de juiste technologie achter de schermen zijn ze klaar om nog meer mensen te ondersteunen, nu en in de komende jaren.<\/span><span> <\/span><\/p>\n<p><span> <\/span><\/p>\n<p><strong>Benieuwd naar de reis van Macmillan? Bekijk het volledige interview en ontdek vandaag nog meer krachtige sessies op <a href=\"https:\/\/www.calabrio.com\/nl\/virtueel-klantcontact-uk-bekijk-hoogtepunten\/\">Calabrio Customer Connect On-Demand<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Als je klaar bent om te zien hoe Calabrio jouw team kan helpen zich te ontwikkelen, dan <a href=\"https:\/\/www.calabrio.com\/nl\/boek-een-demo\/\">horen we graag van je<\/a>!  <\/strong><\/p>\n<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\n\t<\/div> \n<style>\n\t[data-theme-block-id=\"block_fe589bdd3e8c0d990b56af35d3b76048\"] {\n\t\t.featured-resources__wrapper {\n\t\t\tbackground-color: #FFFFFF;\n\t\t}\n\n\t\t.featured-resources__header {\n\t\t\tborder-color: #0C1C47;\n\t\t}\n\n\t\t.featured-resources__headline {\n\t\t\tcolor: #080F21;\n\t\t}\n\n\t\t.featured-resources__description {\n\t\t\tcolor: #344679;\n\t\t}\n\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t.featured-resources__wrapper {\n\t\t\t\tbackground-color: 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doen)\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">okt. 4, 2024<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/nl\/blog\/waarom-handmatig-kwaliteitsbeheer-achterop-raakt-en-wat-eraan-te-doen\/\" title=\"Read More\" aria-label=\"Read More\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span 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More<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n<div\n\tclass=\"group card-resource-card flex flex-col rounded-small shadow-md overflow-hidden  swiper-slide !flex !h-auto \">\n\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\n\t<div class=\"relative\"><div class=\"js-wrap image lint-ignore\n\taspect-[7\/6] md:aspect-[176\/171] lg:aspect-[378.666\/342] image--cover\t\" data-module=\"image\" >\n\t<img decoding=\"async\" class=\"image__img \" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-normal=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM.jpg\" data-retina=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM.jpg\" data-srcset=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM.jpg 1280w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM-300x169.jpg 300w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM-1024x576.jpg 1024w, https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/04\/AutoQM-768x432.jpg 768w\" alt=\"\" ><\/div>\n<\/div>\n\t\n\t<div class=\"flex flex-col grow overflow-hidden\" style=\"background-color: #ffffff\">\n\t\t\t\t\t<!-- <a class=\"card-resource__nav\" href=\"\"><\/a> -->\n\t\t\n\t\t<div class=\"card-resource__body flex flex-col grow p-c\/l gap-c\/l \">\n\t\t\t\n\t<div class=\"flex flex-row flex-wrap gap-c\/s\">\n\t\t\t<span class=\"tag body-small text-text-secondary-aa bg-background-secondary py-c\/xs px-c\/m w-max rounded-[4px]\">\n\t\t\tContactcentrum AI\t\t<\/span>\n\t\t\t<span class=\"tag body-small text-text-secondary-aa bg-background-secondary py-c\/xs px-c\/m w-max rounded-[4px]\">\n\t\t\tKlantervaring\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"card-resource__content grow flex flex-col gap-c\/s \" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t\t\t\t<h2 style=\"\"\n\t\t\t\tclass=\"group-hover:text-text-highlight-aaa card-resource__title leading-[1.21] subhead-medium\n\t\t\t\toverflow-ellipsis line-clamp-3\t\t\t\t\">\n\t\t\t\t<a href=\"https:\/\/www.calabrio.com\/nl\/blog\/hoe-geautomatiseerd-kwaliteitsbeheer-een-revolutie-teweegbrengt-in-de-ervaring-van-agenten-en-klanten\/\" aria-label=\"Hoe geautomatiseerd kwaliteitsbeheer een revolutie teweegbrengt in de ervaring van agenten en klanten\">\n\t\t\t\t\tHoe geautomatiseerd kwaliteitsbeheer een revolutie teweegbrengt in de ervaring van agenten en klanten\t\t\t\t<\/a>\n\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t\t\t<div style=\"color: #344679\"\n\t\t\t\t\t\tclass=\"card-resource__caption wysiwyg overflow-ellipsis line-clamp-6 pb-[22px]\"\n\t\t\t\t\t\tdata-aos=\"fade-up\" data-aos-once=\"true\">apr. 24, 2025<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t\t\t<div class=\"card-resource__footer\" data-aos=\"fade-up\" data-aos-once=\"true\">\n\t\t\t\t\t<a\t\tclass=\"card-resource__link btn-text-link hover:lg:gap-[32px]\"\n\t\t href=\"https:\/\/www.calabrio.com\/nl\/blog\/hoe-geautomatiseerd-kwaliteitsbeheer-een-revolutie-teweegbrengt-in-de-ervaring-van-agenten-en-klanten\/\" title=\"Read More\" aria-label=\"Read More\" target=\"_self\" \t>\n\t\t\t\t<span class=\"button__icon button__icon--right lint-ignore text-text-action\"  aria-hidden=\"true\">\n\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 25 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M4.5 12h16m0 0-6-6m6 6-6 6\"\/><\/svg>\n\t<\/span>\n\t\t\t<span class=\"button__text\">Read More<\/span>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t<button\n\t\t\t\tclass=\"swiper-button-prev\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Move to previous carousel slide<\/span>\n\t\t\t<\/button>\n\t\t\t<button\n\t\t\t\tclass=\"swiper-button-next\"\n\t\t\t\taria-label=\"\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Move to next carousel slide<\/span>\n\t\t\t<\/button>\n\t\t\n\t\n\t\t<\/section>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\t<style>\n\t[data-theme-block-id=\"block_fe589bdd3e8c0d990b56af35d3b76048\"] {\n\t\t@media only screen and (max-width: 743px) {\n\t\t\t\t\t\t\t\t}\n\t\t@media only screen and (min-width: 744px) {\n\t\t\t\t\t\t\t\t}\n\t}\n\t<\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":245,"featured_media":34649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[432],"tags":[],"blog-languages":[],"class_list":["post-34247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betrokkenheid-van-werknemers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hoe technologie mensen mogelijkheden biedt bij Macmillan Cancer Support | Calabrio<\/title>\n<meta name=\"description\" content=\"Bekijk hoe de juiste intelligente contactcentertechnologie Macmillan Cancer Support helpt om empathie op schaal te leveren, met extra effici\u00ebntie en veerkracht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calabrio.com\/nl\/blog\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achter de schermen bij Macmillan: waar technologie en menselijkheid elkaar ontmoeten\" \/>\n<meta property=\"og:description\" content=\"&quot;We kunnen misschien niet altijd investeren in alle technologie die we willen, maar we investeren in onze mensen. Tools zoals Calabrio helpen ons de taken\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calabrio.com\/nl\/blog\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\/\" \/>\n<meta property=\"og:site_name\" content=\"Calabrio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Calabrio\/312159772174664\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T20:29:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T11:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.calabrio.com\/wp-content\/uploads\/2025\/07\/Macmillan-Blog-Post-header-1200-x-627-px-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cameron Moore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@calabrio\" \/>\n<meta name=\"twitter:site\" content=\"@calabrio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cameron Moore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/nl\\\/blog\\\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.calabrio.com\\\/nl\\\/blog\\\/nl\\\/achter-de-schermen-bij-macmillan-waar-technologie-en-menselijkheid-elkaar-ontmoeten\\\/\"},\"author\":{\"name\":\"Cameron 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