Enterprise SaaS marketing veteran Rebecca Martin to lead company’s continued growth in customer engagement and analytics
Minneapolis, MN – May 4, 2016 — Calabrio, a leading provider of customer engagement and analytics software, has hired experienced SaaS and B2B marketing executive, Rebecca Martin, to serve as vice president of marketing. Martin will report to Calabrio CEO, Tom Goodmanson and be responsible for growing Calabrio’s pipeline marketing, content and thought leadership strategies.
“Rebecca brings a fearless passion to the Calabrio leadership team; her creativity and marketing savvy have driven successful demand generation and awareness efforts for multiple fast-paced tech companies,” said Goodmanson. “She is a leader that shares Calabrio’s vision, and her background and skillset in the enterprise SaaS market will help take Calabrio to the next level.”
Martin has 20 years of experience in marketing and operations at high-growth technology companies. She previously served as director of integrated marketing at Code42, a data protection and security company that received $85M in funding in 2015. Prior, she held strategic marketing roles at Trissential, Oracle and Stellent.
“Calabrio has it all— happy customers, a top-ranked product suite and a compelling story to tell,” said Martin. “I’m excited to be working in the customer engagement space. A well-engaged customer isn’t just about retention and revenue, it’s about creating relevant experiences and brand advocates. I love that we’re elevating customer service and employee engagement for clients, and we’re transforming the contact center into a growth opportunity.”
A complete list of product announcements, industry accolades and other company news is available in the Calabrio Media Center.
Calabrio is a customer engagement software company that provides analytic insights to catalyze growth through customer service contact centers. The Calabrio ONE® software suite empowers everyone in an organization, from contact center agents to the CEO, with easy-to-use tools that provide a better understanding of the customer. Every customer interaction yields insights that expand customer-consciousness, which is how leading companies now drive growth and long-term corporate prosperity.
Calabrio solutions are built on an intuitive, web-based architecture that positions and accelerates the contact center as an epicenter for customer insight. A pioneer in its industry for more than two decades, Calabrio is a Leader in Gartner’s Magic Quadrant for Customer Engagement Center Workforce Optimization. The company is also a member of the Cisco Solution Partner Program and the Avaya DevConnect program.
Calabrio, Calabrio ONE and the Calabrio logo are registered trademarks or trademarks of Calabrio Inc. All other trademarks mentioned in this document are the property of their respective owners.