The Inbound Marketing Channel That Most Executives Are Missing - Calabrio

When marketing executives consider inbound marketing, they typically focus on pre-sales ways to attract customers, primarily using digital channels.

Marketing departments spend time and money to attract potential customers to their websites by using content, social media, or other inbound tactics. The hope is to fill the sales funnel and to generate real-time engagement between brands and consumers.

The ultimate goal is to build brand affinity and—eventually—loyalty. However, the post-purchase, or “loyalty” element, often falls by the wayside.

Where can brands invest in loyalty, and even identify upsell opportunities, through constant customer monitoring and interaction? Read on.

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