The Never-Ending Customer Journey | Calabrio

The Never-Ending Customer Journey

The customer journey is a complex story, told by many disparate data points collected along the path to purchase. Analysis of this data provides a snapshot of customer behavior, informing all arms of the organization how to adjust sales, marketing and technology strategies to ensure that the company meets goals and projections. Yet, even with today’s sophisticated tracking and CRM tools, there are still gaps because important contact center data is being left on the table. Read more at insidebigdata.com. >

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