The Next Power Couple: How the CMO and CCO Together Can Nail the Customer Experience - Calabrio

The contact center has traditionally fallen under the jurisdiction of the Chief Customer Officer (CCO). But, we’re starting to see a shift: Last year approximately 66 percent of CMOs owned the customer experience. And as that trend continues, more marketers view the contact center as a valuable asset in their arsenal. Read more in MarTech Series here.

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