To the outside observer, advancements in modern technology have diminished the importance of contact agents. The telephone is no longer the only way to contact a company, and email and social media options are more appealing to a lot of people. Those who work in the contact centre understand a very different truth: engaged, experienced […]
One of the most confounding challenges for modern contact centre leaders is reporting on any performance metric that requires information from more than one system or application, each of which is a self-contained silo of data. As brands follow their customers’ lead and embrace new channels, the contact centre data landscape is only getting more […]
Timely insights about customer behaviour. Better understanding of what your customers experience. Happier contact centre agents. More loyal customers. Sounds great, right? The potential for contact centre analytics is high. But reality often falls short. Here are three main reasons why. 1. Confusion About Contact Centre “Analytics” The largest problem facing successful contact centre analytics […]
In the last few years, we’ve seen companies—old and new, large and small— across every major industry fundamentally shifting the way they do business to be laser-focused on the customer. They have come to realise that “the age of the customer” is more than a phrase, it’s a business reality, and they’ve learned that: The […]
Companies often take a reactive approach to important decisions about their customers because “hindsight is always 20/20.” The problem with hindsight is that it doesn’t always help brands fix issues until it’s too late. To help stay ahead of problems, many companies are employing speech analytics in their contact centres to look at their customer […]