Is Your Contact Centre Doing Enough to Retain Customers? [Infographic]
Customer Experience
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Is Your Contact Centre Doing Enough to Retain Customers? [Infographic]
CMOs agree that customer retention is one of the most critical measures of a brand’s health. So why do less than half of senior leaders believe their customer experience is “satisfactory or better?”
Understanding the customer has always been critical for business growth, but the evolution of customer expectations and increased cost of losing a customer makes capturing its voice more valuable than ever. This is where the contact centre can help.
The infographic below depicts the impact of the goldmine of insights hiding inside your contact centre.
Your contact centre has an abundance of customer insights. It’s time to put that data to use.
To learn even more about how you can better understand your customers, download, Success in The Experience Era: Connecting Customer and C-Suite.
As Chief Marketing Officer at Calabrio, Rebecca is responsible for lead generation and pipeline marketing, content strategy, customer marketing, and corporate communications. An unflappable veteran of Minnesota’s emerging technology industry with nearly 20 years of experience, Rebecca has been entrusted with millions in venture capital and the formidable task of building lead funnels, and differentiating and positioning entrepreneurial brands. Most recently, Rebecca was Director of Integrated Marketing for Code42—a data protection and security company—where she fueled a content-driven lead-gen strategy, customer engagement/advocacy and communications initiatives. Prior, Rebecca held marketing leadership roles at Trissential, Stellent, and Oracle. Rebecca holds a B.A. degree from the University of Wisconsin.
