CMOs agree that customer retention is one of the most critical measures of a brand’s health. So why do less than half of senior leaders believe their customer experience is “satisfactory or better?”
Understanding the customer has always been critical for business growth, but the evolution of customer expectations and increased cost of losing a customer makes capturing its voice more valuable than ever. This is where the contact centre can help.
The infographic below depicts the impact of the goldmine of insights hiding inside your contact centre.
To learn even more about how you can better understand your customers, download, Success in The Experience Era: Connecting Customer and C-Suite.