I was really excited about 2020. I planned for several speaking appearances, multiple business trips and new connections with customers, partners and leaders in our space. Lots of hand shaking, group pictures, happy hours and just connecting. You know — all of the things we aren’t allowed to do anymore! The pivot from in-person events to virtual events was FAST, and we had to make the best of it.
Here are a few things that we have learned in our recent transition that may be of benefit to others:
All in all, virtual events can be a very rewarding experience, but it takes a different approach. Remember, events are not just a great way to share information and network, but they are also a chance to let your hair down and enjoy yourself for a couple of days. Try to give the same experience virtually, and your attendees will respond.
I’ll be putting these lessons to good use myself. I have an upcoming virtual event during the SWPP Annual Conference in August. If you’d like to join, feel free to register here!