Customer Experience Alignment: Bridging the Gap Between CX and EX

In today’s experience-driven economy, customer experience (CX) and employee experience (EX) are no longer independent priorities—they are tightly connected drivers of organizational performance. Yet many businesses still manage them in silos, leading to missed opportunities, operational friction, and disengaged employees.

Join us for an insightful, practical session on how aligning CX and EX strategies can drive better business outcomes, improve operational performance, and create a more empowered workforce. This session is designed for leaders navigating multi-site teams, integrating new groups, and introducing performance accountability in supportive, scalable ways.

What You’ll Learn:

  • The direct connection between employee and customer experience—and how strengthening one elevates the other.
  • Practical tactics for breaking down silos and fostering cross-functional collaboration.
  • Strategies for introducing performance accountability and metrics to teams new to structured measurement.
  • Real-world examples of organizations that successfully aligned CX and EX strategies to drive measurable improvements.
  • Insights on customizing goals, integrating existing KPIs from platforms like Salesforce, and managing performance visibility across agent, team, and enterprise levels.

Who Should Attend:

CX, EX, and Contact Center Leaders, Workforce Managers, HR Partners, and anyone responsible for employee engagement or operational performance in customer-facing environments.

Register Now and Start Closing the Experience Gap

Live session

July 31, 2025

10am EDT | 3pm BST

Semi-live Session

August 1 , 2025

3:00 pm AEST / 10:30 am IST

Speaker bio

Dave Hoekstra

Product Evangelist

Dave Hoekstra has spent his entire professional career in customer service, but it wasn’t until he found WFM that he found his true passion. With over 20 years in WFM, Dave has gained insight into the real-world challenges of working in today’s customer service. He is one of the few people who truly gets excited when someone wants to talk about Real Time Adherence or Net Staffing reports.