Cracking the Code of Customer Obsession Through Customer Journey Analytics
How can you predict customers’ behaviors in order to win, serve, and retain them?
Your customers use a wide range of touch-points to discover, explore, buy, and engage with products and services. However, understanding what your customers are doing now is hard enough, let alone trying to predict where they’re going.
If you’re looking for ideas of how to better predict your customers’ behavior, journey analytics is the answer.
During Cracking the Code of Customer Obsession Through Customer Journey Analytics, learn from guest speaker Tina Moffett, Senior Analyst at Forrester about:
- An introduction to journey analytics and why it’s so important for companies to perfect.
- The latest trends in the journey analytics space.
- How to embrace journey analytics in your organization, embedding it into your company’s foundation.
Calabrio’s Director of Innovation Brad Snedeker will provide insights into the latest analytics technologies and easy ways you can get started with customer analytics.
Senior Analyst, Forrester
Director of Innovation