State of the Contact Center 2021: Cloud Is Here | Calabrio
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State of the Contact Center 2021: Cloud Is Here

As the COVID-19 crisis accelerated the digital transformation timeline across the business world, one estimate suggests we collectively crammed 5.3 years of digital transformation activity into the first half of 2020. Contact centers grew more critical to business success as organizations relied on them to nurture customer relationships through fluctuating service levels and an evolving world of work. This forced contact centers in every segment to become more agile in their operations and more flexible with their technical infrastructure, pushing the contact center world across a major inflection point.

Read on to learn more about the global impact of this digital transformation and the current state of the contact center.

Welcome to the New Cloud Era

With the cloud transformation fully here in the present, the modern multi-channel contact center has entered a cloud-smart era. This next phase of cloud transformation moves from a reactive approach — solving urgent business problems with cloud-based solutions — to more proactive strategies for achieving key business goals. The paradigm around the value of the cloud has shifted: No longer narrowly focused on efficiency or cost-reduction strategies, contact centers are increasingly looking to leverage the inherent agility, flexibility and computing power of the cloud to do more — and be ready for whatever comes next.

The next phase of the cloud-powered contact centers is focused more on what and how than where, because the where will increasingly become a given: in the cloud.

Key Takeaways From the 2021 State of the Contact Center Report

These insights are driving our latest survey report on the State of the Contact Center. Our 2021 report dives deep into this inflection point in the cloud transformation of the contact center, revealing seven key insights:

  • Key Insight #1: The cloud drives strategic business value — not just cost-optimization.
  • Key Insight #2: The cloud powers an analytics-driven approach.
  • Key Insight #3: Cloud-powered solutions make AI & ML practical.
  • Key Insight #4: Cloud-powered agility helps contact centers meet rising customer expectations.
  • Key Insight #5: Agents are happier in the cloud.
  • Key Insight #6: Cloud security fears ebbing — but data loss fears limit migration.
  • Key Insight #7: Seeing is believing in the value of the cloud.

Download our latest survey report: State of the Contact Center 2021: Cloud is here. What’s Next?

Magnus Geverts is the Vice President of Product Marketing at Calabrio. He has over two decades of experience in the workforce engagement management and customer service space, working in a mix of roles and departments across the world: from R&D to consultancy to his role as Chief Business Development Officer at Teleopti. Today, he oversees Calabrio’s product go-to-market efforts. Magnus works closely with product line managers who shape the roadmap and strategies for the full Calabrio suite and oversees the product marketing team to offer software that enables users, engages frontline employees and elevates the end-customer experience.
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