Just when we thought the new world of remote and hybrid work might make life easier, it has actually produced new complexities. While frontline staff are united in their desire to meet rising customer expectations, they are also now divided by where they want to work. This places immense pressure on managers by adding an […]
Brands in 2021 compete on experiences, how well we deliver on our brand promise to customers. As a marketer, I wholeheartedly believe the companies that win understand their buyers best, enabling them to adapt that customer experience accordingly. That’s why I was thrilled to partner with Calabrio on a recent live webinar along with Mary […]
Rogue thinking is all about how businesses and executive leaders can challenge the status quo—rationally. It’s about thinking outside of the box while not making any reckless, uneducated decisions. It involves changing your mindset. For example, while traditional thinkers might be more profit-focused, rogue thinkers are customer-focused. Rogue thinking in the business world involves breaking […]