CMOs agree that customer retention is one of the most critical measures of a brand’s health. So why do less than half of senior leaders believe their customer experience is “satisfactory or better?” Understanding the customer has always been critical for business growth, but the evolution of customer expectations and increased cost of losing a […]
The nature of the buyer journey is changing. As digital communication channels continue to emerge, brands need new ways to make personal connections with customers. Contact center agents make up the front line of personalized communication, and marketers should recognize and encourage their role in the new customer experience. According to our recent survey, “The […]
Every day, contact center agents act as brand ambassadors during their hundreds, if not thousands, of customer interactions. As customers embrace self-service options, the majority of routine questions are funneled off, leaving agents to handle increasingly more complex customer inquiries. The growth in self-service hasn’t decreased the call volume; in fact, we found just the […]
There’s been a sizable change in the industry as contact centers place a stronger focus on employee engagement in order slow agent attrition rates and provide a better customer experience. This shift, from Workforce Optimization (WFO) to Workforce Engagement Management (WEM), has turned the focus towards contact center employee engagement. As we look back at […]
Companies that struggle to provide exceptional customer experiences may be overlooking an important group and its place in delivering on the brand promise: contact center agents. We spend a lot of time working on and speaking about agent empowerment because engaged contact center employees delight customers, leading to higher satisfaction and retention. Employee empowerment and […]
We think about analytics frequently at Calabrio. We think about how to improve the use of data, how best to implement analytics strategies, and how to make that data work in meaningful ways for businesses like yours. It’s not just because we’re data lovers (we are!), it’s because we know analytics is the key to […]