The Economist Intelligence Unit recently released a report revealing 86 percent of CMOs and senior marketing executives believe that, by 2020, they will own the customer experience from start to finish. However, at present, many marketers find it challenging to utilize the insights gathered directly from customer interactions, and need guidance to achieve this goal. […]
The morning grind. The daily commute. Rush hour. These days, the colloquialisms we use to refer to our workday travels don’t need to hold true. While many forward-thinking companies including Lyft, Uber and TaskRabbit are building their business model around a workforce that works when it wants, this just isn’t possible in contact centers. Lines […]
We all know companies who claim their customer service is first-rate and that they put the customer first. However, when you look at their management structure, the customer is left without a seat at the table. Sales and marketing are busy attracting and signing new customers, but who’s nurturing those existing relationships? In other words, […]
Workforce management (WFM) solutions should be used in contact centers of all sizes, from sophisticated, omni-channel and multi-site environments with 10 agents to those with thousands of agents. When asked at what point an organization should purchase a WFM solution, my answer used to be “when you can no longer remember the names of all […]
Businesses know it’s a buyer’s market. And with every buying interaction, consumers expect anytime, anywhere access—all in a seamless experience. When companies are unable to meet this expectation, consumers will go elsewhere to find it. Similar to a relay team—which is only as good as its slowest runner—your company’s brand is only as good as […]
In your contact center, workforce optimization (WFO) is currently giving way to workforce engagement management (WEM). Why is this? According to Dimension Data’s 2017 Global Customer Experience Benchmarking Report, customer experience is “cited as the most important strategic performance measure, building customer trust and delivering tangible benefits on commercial performance, employee engagement and customer loyalty. […]